Snippet

A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.

Snippets give users a general idea of the page content or provide the information they are looking for without visiting the site. The snippet may show:

The snippet’s quality affects the CTR: if the snippet is formed properly, users are more likely to visit the site.

To check out how the site is displayed in search results and what improvements you can make, go to the View in search results page.

Contact Support

Tell us what your question is about so we can direct you to the right specialist:

To learn more about the address snippet and other ways to display business information in the Yandex services, see Company information.

If you see an incorrect address in the page description (not in the address snippet), choose the “Site title and description” option from the list and describe the situation in as much detail as possible, and provide screenshots.

Specify your question about the address snippet:

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex Business:

  • The main page of the site is specified (for example, http://example.com).

  • The site address is the same as in Yandex Webmaster: either with or without the www prefix and with the HTTP or HTTPS protocol.

  • The organization's contact information (city, street, house number) is specified fully.

Requirements are met, but the address snippet isn't displayed

To change the contact information in the address snippet, edit the organization card in Yandex Maps:

  1. Find the organization in Yandex Maps and click Edit.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

We recommend that you read about forming sitelinks and managing them in Yandex Webmaster.

If you still have questions about sitelinks, fill in the form below:

To learn more about the favicon, see:

If you still have questions, specify the topic:

If all favicon placement requirements are met, it should be indexed and appear in search results within about two weeks.

It has been more than two weeks, and the favicon still has not appeared

The favicon might disappear from search if it wasn't added to the database during the latest update. This is possible if the site or its hosting were unavailable when they were crawled by the special robot.

Also make sure that the favicon is placed correctly. If it is specified correctly, wait for the next update of the favicon database, which takes about two weeks.

It has been more than two weeks, and the favicon still has not appeared

This may happen if:

  • Different site favicons are place at different URLs. If a site can be accessed at URLs with or without the "www" prefix, and both via the HTTPS or HTTP protocols, make sure that the favicon is the same everywhere, or the one that should be indexed for each of the sites.
  • The site is temporarily unavailable. In this case, the robot might download the hosting favicon from the site's parked page.

If these causes are resolved and you've followed the guidelines for placing the favicon, the changes will appear in search results within two weeks after they are crawled by the robot.

Recommendations didn't help and more than two weeks has passed

  • General question about favicon indexing

Yandex supports only examples of partner programs listed in the What data can be sent? section and the markup presented in the Semantic markup section (Schema.org, Open Graph, JSON-LD and microformats).

How often is markup generated?

The markup is created within two weeks. If Yandex doesn't support any of the markup types on a page or the markup is incorrect, it skips it.

“Cooking recipes” affiliate program

Recipe snippets are generated only for sites related to food and cooking.

Markup for navigation chains

As Yandex doesn't support markup for navigation chains, errors may appear in the validator. These errors don't affect markup validation.

Interaction of the micro-markup for products and the “Products and prices” partner program

If the site is connected to the "Products and prices" program and has micro-markup, priority is given to the program snippets.

There was no suitable markup

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

Error in the structured data validator

For a detailed description of errors, see Structured data validator.

Error could not be fixed
Other questions about the partner program or markup

This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.

To learn more about creating and changing the site title and description, see the Snippet section.

Recommendations didn't help

Specify your question:

Recommendations didn't help

You can read about automatic correction of search queries in Yandex Search Help.




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