Advertising in videos

The ranking mechanisms of Yandex.Video are set to search for the highest quality and most relevant answers, which also includes advertising in videos. Yandex algorithms automatically conduct an assessment of advertising. Preference is given to video files that do not have intrusive advertising.

Attention. Videos with ads containing “adult content” may be filtered from moderate and family search results.

Video ads and banners

Ad inserts (such as pre-roll or pop ups) and banners that cover all of the player block the viewing of a selected video. To make your advertising less intrusive, please observe the following conditions:

  • Limit the maximum duration of a video ad to 60 seconds.
  • Provide the ability to disable an ad after a maximum of 20 seconds of viewing the ad.
  • Set a timer that shows how long until the ad can be disabled as well as a timer that counts down how much time is left in the video ad.
  • Provide the option to mute an ad's sound.
  • Limit the maximum number of ads for videos shorter than 20 minutes. Insert one at the beginning of the video and another one at the end of the video. The ad must not be longer than the main video.
  • Limit the maximum number of ads for videos longer than 20 minutes. Insert three: one at the start, one in the middle and one at the end of the video.
  • Limit the duration of ads inserted at the start of videos to 30 seconds. Provide the ability to disable this ad 5 seconds after you start viewing it.
  • It is forbidden to use hidden areas that, when clicked, redirect users to another site without their consent. For example, when a user clicks on the area of a video player or a control element of the video player. This click area should be clearly marked with a link, banner ad or a special logo.
  • Make sure that there are no control elements in the ad that may confuse the user (for example a Close icon that upon clicking opens a pop-up window).
  • Configure the transfer of the event adShown to the parent frame.
  • Select the appropriate category for ads with “adult content”.

Text advertising

Even if a text advertisement in the player does not block the viewing of a video, it can still be a hindrance. To make your text advertising less intrusive, please observe the following conditions:

  • Limit the maximum area of the ad block to 15% of the internal area of the video player.
  • Provide the ability to disable an ad the moment it is displayed.
  • Make sure that there are no control elements in the ad that may confuse the user (for example a Close icon that upon clicking opens a pop-up window).
Note. Check out the recommendations for creating websites in What distinguishes a quality website from a low-quality site from the Yandex point of view?.