Metrica reports. Site traffic statistics

Site traffic statistics is a useful tool for understanding a site's effectiveness and audience quality, which are two fundamental factors of a successful internet resource. Ad platform traffic statistics are gathered based on data from the site traffic analysis tool Yandex.Metrica, which is embedded into ad block code. Please note that data aggregated by the Metrica counter integrated in the ad code are read-only. This counter cannot be edited.

Tip.

Since YAN ad code is usually not inserted on all pages of a site, the data gathered by Metrica may not be complete. Therefore, we recommend that you and install the counter code on all of your site pages. This will allow you to improve the site quality determination accuracy and receive additional visitation reports The Metrica counter only serves as a data collector and does not show any ads.

Yandex.Metrica helps members of the Yandex Advertising Network understand:

  • what do visitors do on a partner's site?

    • which content is most interesting to them? which sections or pages are visited most frequently, and which capture virtually no attention from users?
    • is site navigation convenient? which navigation elements are used actively, and which are not used or are not visible to users?
    • is the content fully viewed, or does the user leave the page for various reasons?
  • how well are ad blocks positioned?

    • do ad blocks fall into the user's field of vision?
    • do ad blocks interfere with site content?
    • which ad locations provide the highest CTR and why?

To view a platform-specific report in the Yandex.Metrica interface, go to a list of platforms (Products → Theme-based platforms or Products → Search platforms) and click Metrica reports in the line with the required platform.

Metrica operates based on the traditional online counter principle: code inserted on the pages of your site registers each visit and collects data on them. Yandex.Metrica creates reports and maps of user actions. The following options in Yandex.Metrica may be useful to owners of Yandex Advertising Network sites:

A detailed description of these capabilities can be found in the section.

Summary

Summary is the main page of your Metrica reports and enables you to quickly obtain information on traffic and other important indicators.



Traffic

The report Standard reports → Traffic shows the level of traffic for any desired period of time.



Using it you can determine the overall trend of user traffic on your site and, by understanding the relationship between “traffic and revenue”, forecast the level of income your site brings in.



Sources

In order to assess traffic quality, you must first understand where the traffic came from. This can be seen in reports from the menu Standard reports → Sources, for example, Sites, Keywords or Social networks.



Low-quality traffic degrades the indicators for your site and negatively affects revenue. Genuine search traffic is the optimal source of traffic for your site.



Visitors

By looking at Standard reports → Users, it allows you to estimate the socio-demographic composition and interests of your site's audience. This can be important in evaluating how effective your ad blocks are on the Yandex Advertising Network.

The Long-term interests report shows which subjects are more interesting to users of your site. By knowing the preferences of your visitors, you can determine the direction and development of your site.

The Geography report helps you understand the geography of your audience.



The reports for the Demographics block will allow you to assess the distribution of your audience by age and by gender.





The reports for the Activity block lets you know how much time users are viewing your site, what their depth of page view is, and how traffic depends on the time of day.

Reports for the Loyalty block allows you to assess the number of sessions of one user, their frequency of sessions, the time interval between their last two sessions, and the time interval between the user's first and last session.



Content

The reports in the Standard Reports → Contents menu allow you to determine the most visited pages on your site as well as other details about user visits (for example, the currency or language used) and the used URL parameters. You can learn what the landing pages of your site are for your users, what pages they leave from after viewing your site, and what pages are shared on social networks. Analysis of this information can help you predict the behavior of your audience and prioritize while improving the quality of your pages.

Technologies

By looking at Standard reports → Technologies, you can determine what software and which devices users browse your site with. Information about operating systems and users' browsers, their display resolutions, and the presence and versions of Flash plugins, Java, JavaScript, and Silverlight is detailed in these reports. Make sure your site is correctly displayed in popular browsers.



Monitoring

By looking at Standard reports → Monitoring, you can monitor the availability of your site, track its load in real time, see the average load time of pages, and view the number of robots that visit the site.



Analysis of monitoring reports helps keep track of potential problems with site access (for instance if a site cannot cope with a large number of users).



My reports

Any Yandex.Metrica report can be changed for a more complete and accurate measurement of the required figures for your site. Saved user reports will be available in the menu Reports → My reports.

Maps

Maps allow you to understand the behavioral logic of users on your site:

  • Link map is a tool used to measure statistics for link click-throughs on your site.

  • Click map (often called heat map, although it has more functionality than a traditional heat map) is a tool used to measure and display statistics on exactly where visitors are clicking on your site. In contrast to a link map, a click map displays clicks on all page elements and not just on links.

  • Scrolling map shows how the attention of users is distributed on a page. This information will help you when placing Yandex Advertising Network blocks.

  • Form analysis allows you to understand how users of your site interact with forms. For each form you can find how many conversions, the average time it takes to fill in fields, and on which users left the form.

Webvisor

Webvisor reproduces user actions in video format and lets you know what they do on the site: how they move around the page, how they move the mouse cursor and click through links.