Documents and payments
Yandex shares ad placement revenue with Advertising Network participants.
Signing a contract
To become a Yandex Advertising Network partner, you must first sign a contract. The main way to sign a contract is by accepting the Yandex Advertising Network Terms of Offer.
To do this:
- Fill out the Yandex Advertising Network partner application and agree to the offer terms. After this, you can log in to the Yandex Advertising Network Partner Interface and add your sites.
- Add a resource (site or app) and wait for it to pass moderation. To monetize the app, additionally confirm access to it.
- When your resource passes moderation, you will be able to create ad units. To embed them on your site, use the embed code. You can use the SDK to add ad units to mobile apps.
- Enter your payment information.
- After you enter your payment details and accept the Yandex Advertising Network offer, the contract status in the Documents section will be updated and the acceptance date will be displayed. The contract between Yandex and the partner is then considered signed.
You can read the text of the Yandex Advertising Network offer and the detailed terms of accepting it under Legal documents.
Payment details
Open your dashboard and click Add payment details.
- Go to , enter your information, and click Save.
For more information about the documents we need to transfer your remuneration, see:
Russia Individuals | Legal entities and individual entrepreneurs | Self-employed
Belarus Individuals | Legal entities and individual entrepreneurs
Ukraine Individuals | Legal entities
Other countries Individuals | Legal entities and individual entrepreneurs
Remuneration payment
Remuneration is paid once your revenue reaches a certain threshold. This threshold depends on the partnership type and your country of residence. The threshold and term of remuneration payment are defined in the offer.
| Country of residence | Type of partnership | Payment method | Payment currency | Payment threshold (without VAT) |
|---|---|---|---|---|
| Russia | Bank or YooMoney account | Russian rubles | 3000 rubles | |
| Bank or YooMoney account | Russian rubles | 3000 rubles | ||
| Bank account | Russian rubles | 3000 rubles | ||
| Belarus | Bank account | US dollars or euros | $150 or €100 | |
| Bank account | Belarusian rubles | 300 Belarusian rubles | ||
| Armenia | Bank account | Armenian dram | 60,000 AMD | |
| Kazakhstan | Legal entities and individual entrepreneurs | Bank account | Kazakhstani tenge | 50,000 ₸ |
| Other countries | Bank account | US dollars or euros | $150 or €100 | |
| Bank account | US dollars or euros | $150 or €100 |
| Country of residence | Type of partnership | Payment method | Payment currency | Payment threshold (without VAT) |
|---|---|---|---|---|
| Russia | Bank or YooMoney account | Russian rubles | 3000 rubles | |
| Bank or YooMoney account | Russian rubles | 3000 rubles | ||
| Bank account | Russian rubles | 3000 rubles | ||
| Belarus | Bank account | US dollars or euros | $150 or €100 | |
| Bank account | Belarusian rubles | 300 Belarusian rubles | ||
| Armenia | Bank account | Armenian dram | 60,000 AMD | |
| Kazakhstan | Legal entities and individual entrepreneurs | Bank account | Kazakhstani tenge | 50,000 ₸ |
| Other countries | Bank account | US dollars or euros | $150 or €100 | |
| Bank account | US dollars or euros | $150 or €100 |
Remuneration reports are prepared according to the periods in which the payments were made and are available on the Documents tab of the Yandex Advertising Network interface.
How remuneration is calculated
You receive remuneration for viewable impressions. An impression is considered viewable if at least 50% of the unit area is in the viewable area of the screen for at least two seconds.
The remuneration amount that a partner receives for one viewable impression is calculated using a complex algorithm that involves machine learning and depends on many factors, such as audience parameters or the ad type. This payment method provides a fair assessment of the cost of impressions on a site, regardless of what the advertiser pays for: impressions (CPM), clicks (CPC), or actions (CPA).
Changing payment methods
To change bank details to receive remuneration, go to in the Yandex Advertising Network interface, update the information, and click Save. You don't need to change the bank name manually: when the BIC/SWIFT is changed, the name automatically changes in the system.
Taxes and fees
For individuals who are residents of the Russian Federation: Yandex withholds and pays personal income tax from remuneration (13%) and pays insurance premiums to the state off-budget funds.
In all other cases, taxes and fees are paid by the partners themselves.
This table compares the taxes for individuals, individual entrepreneurs (who use the simplified taxation system and don't have any employees), and those using the professional income tax system for the “self-employed”. Tax rates and other information were last updated on September 2020.
| Self-employed (with an estimated revenue up to 2,400,000 rubles per year) | Individual (with an estimated revenue of up to 300,000 rubles per year) | Individual entrepreneur (with an estimated revenue of over 300,000 rubles per year) | |
|---|---|---|---|
| Taxes | Yandex sends remuneration to the partner in full and doesn't withhold any funds for tax purposes. It's on the partner to pay the tax, which is 6% of the monetization income. The tax is calculated automatically in the “Moi Nalog” app, which you can also use to pay the tax. | Yandex acts as a tax agent (p. 1, article 226 of the Tax Code of the Russian Federation). From the partner's remuneration, the company withholds taxes at a rate of 13% (Personal Income Tax) and transfers it to the budget. If the partner's income exceeds 5,000,000 rubles per year, all income exceeding 5,000,000 rubles is taxed at a rate of 15%. In this case, the partner does not need to pay income tax. Taxes also do not need to be declared, since Yandex keeps a record of payments and reports them to the tax authorities (p. 1, article 230 of the Tax Code of the Russian Federation). If necessary, the company provides partners with a 2-NDFL personal income tax form with information detailing the amount of remuneration paid and tax withheld. | The partner must:
The partner's tax is reduced by the amount of the insurance premiums paid as a “fixed amount” (all insurance premiums actually accrued within the period of the past year). Before paying your tax totals, make sure to check for updates issued by the Russian Ministry of Finance at the end of the year regarding this issue. |
| Insurance premiums (to the Pension Fund of Russia and the Mandatory Medical Insurance Fund) | The professional income tax does not require you to pay for any mandatory insurance. | Yandex pays the partner's insurance premiums from their own funds. | The partner must calculate and pay the insurance premiums themselves. If annual revenue is less than 300,000 rubles, then the insurance premiums will total approximately 41,000 rubles. If annual revenue exceeds 300,000 rubles, then an additional 1% of the excess amount is paid. The maximum amount to pay is estimated to be about 260,000 rubles per year (section 1, article 430 of the Tax Code of the Russian Federation). |
| Additional expenses | None. | None. | Time and financial costs of register, calculating, declaring, and paying taxes and insurance premiums, as well as monitoring changes in tax legislation. |
| Responsibility | The tax is calculated automatically in the “Moi Nalog” app. Yandex will issue and register receipts for your remuneration with the tax service to calculate the tax by. The partner is wholly responsible for providing accurate information and keeping it up to date in the “Moi Nalog” app and paying the tax. | Yandex is responsible for keeping track of the partner's income records, as well as calculating, declaring, and paying taxes and insurance premiums. If monetizing site traffic is your main source of income, we recommend keeping track of case law regarding penalties for such activities for those registered as individual entrepreneurs (article 116 of the Tax Code of the Russian Federation, article 171 of the Criminal Code of the Russian Federation). | The partner is responsible for registering, keeping track of income records, and declaring and paying taxes and insurance premiums. |
| Self-employed (with an estimated revenue up to 2,400,000 rubles per year) | Individual (with an estimated revenue of up to 300,000 rubles per year) | Individual entrepreneur (with an estimated revenue of over 300,000 rubles per year) | |
|---|---|---|---|
| Taxes | Yandex sends remuneration to the partner in full and doesn't withhold any funds for tax purposes. It's on the partner to pay the tax, which is 6% of the monetization income. The tax is calculated automatically in the “Moi Nalog” app, which you can also use to pay the tax. | Yandex acts as a tax agent (p. 1, article 226 of the Tax Code of the Russian Federation). From the partner's remuneration, the company withholds taxes at a rate of 13% (Personal Income Tax) and transfers it to the budget. If the partner's income exceeds 5,000,000 rubles per year, all income exceeding 5,000,000 rubles is taxed at a rate of 15%. In this case, the partner does not need to pay income tax. Taxes also do not need to be declared, since Yandex keeps a record of payments and reports them to the tax authorities (p. 1, article 230 of the Tax Code of the Russian Federation). If necessary, the company provides partners with a 2-NDFL personal income tax form with information detailing the amount of remuneration paid and tax withheld. | The partner must:
The partner's tax is reduced by the amount of the insurance premiums paid as a “fixed amount” (all insurance premiums actually accrued within the period of the past year). Before paying your tax totals, make sure to check for updates issued by the Russian Ministry of Finance at the end of the year regarding this issue. |
| Insurance premiums (to the Pension Fund of Russia and the Mandatory Medical Insurance Fund) | The professional income tax does not require you to pay for any mandatory insurance. | Yandex pays the partner's insurance premiums from their own funds. | The partner must calculate and pay the insurance premiums themselves. If annual revenue is less than 300,000 rubles, then the insurance premiums will total approximately 41,000 rubles. If annual revenue exceeds 300,000 rubles, then an additional 1% of the excess amount is paid. The maximum amount to pay is estimated to be about 260,000 rubles per year (section 1, article 430 of the Tax Code of the Russian Federation). |
| Additional expenses | None. | None. | Time and financial costs of register, calculating, declaring, and paying taxes and insurance premiums, as well as monitoring changes in tax legislation. |
| Responsibility | The tax is calculated automatically in the “Moi Nalog” app. Yandex will issue and register receipts for your remuneration with the tax service to calculate the tax by. The partner is wholly responsible for providing accurate information and keeping it up to date in the “Moi Nalog” app and paying the tax. | Yandex is responsible for keeping track of the partner's income records, as well as calculating, declaring, and paying taxes and insurance premiums. If monetizing site traffic is your main source of income, we recommend keeping track of case law regarding penalties for such activities for those registered as individual entrepreneurs (article 116 of the Tax Code of the Russian Federation, article 171 of the Criminal Code of the Russian Federation). | The partner is responsible for registering, keeping track of income records, and declaring and paying taxes and insurance premiums. |
Terminating the agreement
The contract can be terminated. In this case, impressions on your resources connected to the Yandex Advertising Network will be stopped. As soon as the contract is terminated, you will no longer receive income from ads on your resources.
