Seller certification
A seller is a legal entity or sole proprietor operating as a service provider to configure and manage ad placements. Sellers help their clients monetize sites and mobile apps.
A Yandex Advertising Network seller can monetize third-party sites and apps whose average monthly traffic over the last six months doesn't exceed 30 million sessions for a single resource (main domain, including all subdomains and sections, or Bundle ID) according to public sources, such as Similarweb, Mediascope, Liveinternet, Data.ai, Yandex Metrica, and others.
Staring April 1, 2025, you can become a certified seller. Certification is only available for sellers who are residents of the Russian Federation.
A certified seller is a Yandex Advertising Network business partner whom we recommend to market participants. We believe that a good partnership is built on open and honest cooperation, which includes maintaining an active media presence and making public appearances — individually or jointly with the Yandex Advertising Network. We expect sellers to adhere to business ethics and to discuss work issues directly with us. Otherwise, Yandex reserves the right to refuse to certify a seller.
How to get certified
Step 1. Check if you have enough points
Points required to obtain certification:
- From July 1, 2026 — get at least 5 points, where 3 points fall under the required criteria.
- From January 1, 2027 — get at least 8 points, where 2 points fall under the required criteria.
Your certificate renews automatically if you meet the current requirements. The requirements may change every six months. When this happens, we'll inform you of the new terms in advance.
Note
In 2027, compliance with the criteria will be reviewed for the period from July 1 through December 31, 2026. All applications for certification must be submitted no later than December 15, 2026.
|
Criteria |
Passing requirements |
Points awarded for passin |
|
|
2026* |
2027* |
||
|
Average monthly viewable impressions over the last 6 months* |
300 million |
300 million |
1 |
|
Average fill rate per month over the last 6 months* |
50% |
50% |
1 |
|
Increase in the viewable impressions rate over the last 6 months |
Not applicable |
At least 2% of the viewable impression rate compared to the previous period |
2 |
|
Variety of the Yandex Advertising Network ad formats |
At least 5% of total impressions combined across the following ad formats: Fullscreen, Floor Ad, Top Ad, Feed, In-Image |
At least 5% of the total number of impressions combined across the following ad formats: Fullscreen, Floor Ad, Top Ad, Feed, In-Image, Recommendation Widget, and key formats in mobile apps (Interstitial, Rewarded, App Open Ads, and Feed) |
2 |
|
New partner acquisition (number of new domains added to the Yandex Advertising Network over the last 6 months) |
10 domains or apps with a combined total of at least 5 million monthly impressions, provided that each domain generates at least 50,000 monthly impressions |
5 domains or apps with a combined total of at least 5 million monthly impressions, provided that each domain generates at least 50,000 monthly impressions |
2 |
|
Marketing activities (marketing cases, participation in events or roundtables, joint activities with publishers) |
1 activity |
1 activity |
1 |
|
Co-hosting training webinars for a seller's clients with the Yandex Advertising Network |
Not applicable |
1 webinar |
1 |
|
Not applicable |
1 experiment |
1 |
|
|
Participation of partners in beta testing of the Yandex Advertising Network formats |
Not applicable |
1 experiment participation |
1 |
|
Participation in the Yandex Advertising Network offers and monetization programs* |
Not applicable |
1 participation |
1 |
Step 2. Submit an application
Fill out the application to get certified.
Step 3. Wait for your application to be reviewed
After your application is reviewed, you will receive an email at the address you provided:
- If you don't have enough points to get certified, we will let you know.
- If the certification is approved, we will ask you to confirm your company details for publication on the portal of certified Yandex sellers. After the details are passed, your seller card will be published on the portal.
How to extend the certification status
If you get enough points when we revisit the criteria, your valid certification status will be automatically extended.
If you don't get enough points, we will notify you that the certification status will be revoked. Your company card will be removed from the portal of certified Yandex sellers.
Frequently asked questions
Who does the certification apply to?
Sellers operating as Russian legal entities or sole proprietors.
Does the certification apply to sellers who mainly produce video content?
It applies to sellers who monetize third-party sites and apps. The terms for sellers who specialize in video content will be developed later.
How does certification work when a seller has multiple accounts in the Yandex Advertising Network?
If the accounts are registered to the same Russian legal entity or sole proprietor, their performance details for these specific criteria will be combined during evaluation.
Otherwise, the results of each username will be counted separately. If at least one of the seller's usernames gets enough points based on the criteria, the certification will be approved.
When will I receive a response to my submitted application?
We usually review applications within 10 business days, but in rare cases it may take longer. We will certainly inform you about the results.
Why wasn't my certification status extended automatically?
The certification criteria or thresholds may have changed. Check the email you provided in the application: we will email you if your certification status is revoked.
If you got enough points but your certification status hasn't been extended, please contact support.
When can I resubmit my application?
You can resubmit your application for certification as soon as you get enough points based on the criteria.
In which cases can the certification status be revoked?
- The criteria or thresholds have changed and you don't have enough points to extend your certification status.
- The seller is no longer a Yandex Advertising Network partner, either by their own choice or due to Yandex's decision (for example, if they violated the Yandex Advertising Network Terms of Offer or the Rules of Participation in Yandex Advertising Network).
We believe that a good partnership is based on open and honest cooperation and adherence to business ethics. If these principles are violated, Yandex reserves the right to revoke the seller's certification status without explaining the reason behind the decision.
If the certification status is revoked, we'll be sure to let you know.
Why was I refused certification?
Yandex reserves the right to refuse certification to a seller without disclosing the reason, such as in cases of violations of the Yandex Advertising Network Offer terms, violations of the Rules of Participation in Yandex Advertising Network, or failure to comply with the terms of the agreement.
We believe that a good partnership is based on open and honest cooperation and adherence to business ethics.
Contact support
You can also go to
Criteria required for certification.
Requirements apply to certification starting January 1, 2027.
Requirements apply to certification starting July 1, 2026.
For sellers with a revenue of 300,000 rubles or more.