Real-Time Bidding
Real-Time Bidding is a technology for selling and buying ad impressions based on the real-time auction principle. Use RTB to maximize your ad revenue by automatically selecting the most profitable offer from advertisers.
Yandex Advertising Network sites with RTB impressions act as sellers in a real-time auction. The buyers are the DSPs (Demand Side Platforms), which are ad systems that represent the interests of advertisers. The RTB system accepts bids from the DSP and announces the winner.
Auctions take place in real time. While the user is loading the web page, the RTB system takes bids for the ad impression. A request for an ad impression is sent to all participants in the auction. DSP systems must determine how valuable the impression is and make a bid in a fraction of a second. The auction winner gets the right to show their ad.
An RTB auction can be joined by any number of DSP systems. Currently several DSP systems are already connected to the Yandex RTB system, including those belonging to Yandex Direct and the display advertising system.
Advantages of this technology
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Maximum profit from ad: The ad offer with the highest auction price is selected for each ad impression.
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Set your own price floors: You can set a CPM floor on the site to receive ad units with the most favorable bids.
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Select your advertisers. You can block ads from specific advertisers by specifying unwanted domains, Bundle IDs, categories, or brands.
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Regional display settings: If you want to limit RTB ad impressions for users from a certain region, you can set a specific CPM floor.
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Advertising that is interesting to site visitors: RTB uses various types of targeting that target-focus not only contextual, but also display advertising.
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Complete traffic monetization: If an auction had no bids that exceeded your defined cost per impression floor, your site can be configured to display ads from other banner systems, including your own ads. This guarantees that you use the full potential of your site and get the best prices.
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