Revenue by goal

When a goal is completed, Yandex Metrica can count revenue for that goal. This helps you measure cost-efficiency for the goal. You can set the cost of the item or another value as revenue by goal.

You can set revenue:

If you use both methods, the revenue passed when the goal is converted takes priority. Yandex Metrica saves the revenue when it registers goal conversion.

Yandex Metrica counts revenue for the conversions that occurred after you specified the revenue. If you edit the value, the revenue is counted for the goals converted after the edits.

To track the revenue, add to the report a goal or step of a Multi-step goal and the Revenue target metric. For more information, see How to create a report on a goal. The total revenue for a multi-step goal is not displayed.

Note

Revenue by goal is not taken into account when setting up key goals in Yandex Direct.

How to specify revenue in Yandex Metrica for any goal
  1. Go to the Goals page in the left menu.
  2. Edit a previously created goal (click ) or add a new goal.
  3. In the Revenue field, specify the value.
How to set revenue in any currency for the “JavaScript event” goal

Example of setting up revenue for a JavaScript event form submission goal:

...
<form action="">
    ...
    <input type="button" onclick="ym(XXXXXX, 'reachGoal', 'TARGET_NAME', {order_price: '1000.35', currency: 'RUB'}); return true;" value="Order"/>
</form>
...
  • XXXXXX — Your tag number.
  • TARGET_NAME — Goal ID.
  • order_price — Revenue by goal. You can specify revenue in a currency or in conventional units.
  • currency — Currency of the revenue by goal. Yandex Metrica recognizes a three-letter ISO 4217 currency code.
How to send revenue data using an attribute selector

To transfer revenue as order_price from all pages of the site where it is set by an attribute selector (for example, class or id), pass the selector name along with the revenue data to Yandex Metrica.

  1. Find the fragment in your site code where a selector of this type is set. Example:

    <div class="ORDER">Order amount: <div class="PRICE">110</div> RUB</div>

  2. Add the selector name to the code of the element that will send the revenue by goal to Yandex Metrica. Example:

    <input type="button" onclick="ym(XXXXXX, 'reachGoal', 'BUY', {order_price: document.querySelector('.PRICE')?.textContent}); return true;" value="Order" />

More details about the reachGoal method.

How to pass revenue for events using the JavaScript API

Learn more

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Goals in Yandex Metrica work the same way for any sources. Perhaps there aren’t any users who have completed the goal from this source yet.

The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

This might happen for the following reasons:

  • The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn’t counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex Metrica tag didn’t load on the target page.
The recommendations did not help

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

Useful links

Online training

A numerical value calculated for the goal specified in the report. This amount can be the total or average. For example, conversions are calculated as the total of all values, and conversions per user is calculated as the average value.

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Goals on Turbo pages created in Yandex Direct
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