Labeling of social ads

In Adfox, you can label social ads and send data to the state register.

Registering a creative

Register your creative in Adfox following the instructions:

1. Create counterparties (participants of the advertising chain).

2. Enter information about the contract with the end advertiser. When creating a contract, select its type:

   • Social advertising contract with payment — if the banner content qualifies as social advertising but the placement of these banners isn't ordered by a social ad operator.
   • Social advertising contract by quota — if the banners are provided by a social ad operator.

3. Add the labeling data to your site structure in Adfox.

4. Enter labeling data to the campaign.

5. Enter information about the creative in the banner.

   If necessary, add the “Social ad” label and the banner menu. In the Advertising label settings section:

   In the Ad label list, select Ad or Social ad to label the banner. If your ad creative already contains a label, you can leave the Disabled value in the drop-down list.

   Note

   Adding the “Social ad” label doesn't automatically define the creative as social advertising. To label a creative as a social ad (PSA) in the state register, select Social advertising contract with payment or Social advertising contract by quota for the corresponding contract with the end advertiser.

   In the Domain field, specify the advertiser domain, and it will be added to the label: “Ad | example.com” or “Social ad | example.com” (only if the Ad or Social Ad value is selected in the dropdown list).

   To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the  menu icon will be displayed in its upper-right corner. When a user clicks the icon, the advertiser's details and the copy token button appear (if ad register is enabled for the banner or a third-party token is specified).

   To learn more about the label and the banner menu, see Ad label and banner menu in Adfox banners.

How to submit an ad register report

At the end of the reporting period, submit an invoice via Adfox. If the invoice doesn't have an amount, leave the The amount of the act field empty.

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