Frequently asked questions

Forecasts include Guarantee campaigns with the Active status that have active banners on placements (except for campaigns created under Adfox Header Bidding).

No, forecasts can only be generated for Guarantee campaigns with the Active status type that have active banners on placements (except for campaigns created under Adfox Header Bidding).

The maximum forecast period is 180 days.

Changes made through the Adfox interface are reflected in the forecast in under one minute. Changes made via the Adfox API take up to 15 minutes.

Not currently. This feature is in development.

No. The Plan compliance parameter only reflects actual impressions:

• Plan compliance is the ratio of the actual show rate to the expected show rate since the campaign's launch.

• Actual rate is the share of the campaign's total impression limit delivered after launch.

To learn more about meeting projections, see Checking the progress of an ad campaign.

Campaign completion forecasts are only for existing Guarantee campaigns with the Active status and active banners on placements. In the future, you'll be able to make forecasts for campaigns before actually launching them.

Forecasts are based on collected statistics. At least one week must pass since the campaign's launch to accumulate the necessary statistics.

While the forecast accounts for most limits and targetings available for campaigns, there are some exceptions. For the full list of these exceptions, see Limits.

In addition, the forecast might be inaccurate if:

• Traffic volume is too low. The more traffic your campaign receives, the more accurate the forecast.

• Traffic on the placements is too volatile. The more stable the traffic on the placements selected for your forecasted campaign, the more accurate the forecast.

Besides the parameters of your current campaign, the forecast additionally factors in the impact of other campaigns. If these campaigns use unsupported functionality, the system can't accurately assess their impact on the forecasted campaign. This may lead to inaccuracies in the forecast for your current campaign.

The list of contending campaigns that use the same inventory is only displayed if they impact or are affected by the forecasted campaign. The number of impressions lost to other campaigns is indicated in the Taking over column. The number of impressions captured from other campaigns is indicated in the Wasting column.

The list of limits and targetings is displayed only if they have a direct impact on the delivery of the forecasted campaign.

These checkboxes allow you to see how a specific campaign, limit, or targeting affects the delivery of your forecasted campaign without changing the settings of any of your campaigns. How to do that:

1. Deselect the checkbox next to the campaign, limit, or targeting.

2. Update the forecast.

The forecast will be remade without taking into account this campaign, limit, or targeting. To learn more, see Forecast analysis.

Yes, you can. To do this, go to Users → Assistant → Parameters and enable the Marking. Deny manage contracts and contractors option.

Publishers need to get consent from their partners to submit their data. Discuss the format and type of such consent with your legal department or an external law consultant.

To launch a campaign, be sure to enter information about the primary contract.

If you plan to submit ad register reports in the Adfox interface, you also need to specify information about the final contract. You can do it at any time: before, during, or after running the campaign.

For an advertising agency, select the Customer and provider role.

To determine the type of relationship under a specific contract, contact your lawyers.

When creating a contract in Adfox, be sure to use the numbers of actually existing contracts.

In the site parameters in Adfox, you must specify the actual owner of the site, the site's domain and its type. If you place campaigns or banners for different sites on the same placement (site), you must split them by owners: one site — one owner.

To unlink a contract from an ad campaign, select Do not submit data to state register in the Marking procedure field in the campaign parameters.

You can create a campaign without labeling it. You can only get a token and launch a labeled campaign after you add your counterparties and contract in Adfox and enable the Submit data to state register option.

No, the campaign and banner labeling settings are available to all assistants by default. You can't disable an assistant's visibility or deny them access to the settings.

No, you need to enable labeling manually for each flight. Labeling is disabled by default in the flight settings even if it's enabled in your supercampaign.

If labeling is enabled in the banner parameters, you need to fill out one of these fields:

• Creative text data: Text shown in the banner.
• Creative file link: Link to an image, HTML file, or video.

You can submit ad creative data to the state register automatically, including the data for the HTML code field. To learn more, see Submit creative data to state register automatically.

In all predefined templates, ad creative parameters are automatically submitted to the state register (provided ad labeling has been enabled for this banner). When adding banners with this template, you'll see the  icon next to the field for your creative. In this case, you don't have to fill in the fields in the Media data of the creative section.

For custom templates, you need to set up automatic creative data sending yourself. To learn how to do this, see Submit creative data to the state register automatically.

In the Target URL field, specify the URL of the landing page on the advertiser's site.

In the Transition URL field, enter the link required for the banner: this can be a link to the advertiser's site (as in the Target URL field) or a click link from a third-party system (Adriver or Weborama).

Enable labeling and enter the contract at the campaign (flight) creation step. When adding the labeled banner, enable the Submit data to state register option. For all the other banners, select Do not submit data to state register.

For the section with the labeling settings to appear in the banner parameters, enable labeling in the parameters of your campaign (flight).

Labeling is disabled for banner copies by default. If you need to enable labeling, you can do it manually.

Yes, Adfox enables you to place ads without tokens (for example, when running test campaigns).

If your ads are subject to labeling according to the law “On Advertising”, you must submit the ad data to the state register (even if you don't earn money from these ads). To learn how to transfer information about advertising your own products, see Labeling self-promotion.

Adfox generates monthly invoices with self-promotion statistics. To submit an invoice of this kind, open it and click Submit.

You don't have to label ads of your products or services if the ads are distributed by advertisers, ad distributors, and ad system operators that send ad materials to specific email addresses or mailing lists.

Please note that only ads that are placed online are subject to labeling. To learn whether your placement format is an ad or not, consult your lawyers or seek clarification from the regulatory authority (Roskomnadzor).

You can label an advertising article in Adfox. To do this, register the creative in Adfox and add the ad labeling data to the article. To learn more, see Labeling ads without Adfox impressions.

You can register the creative and get a token for your ad via Adfox. To learn more, see Labeling ads without Adfox impressions.

For your direct sales advertised through Adfox, you must enable data transfer to the state register. For ad units placed in the Yandex Advertising Network, you don't need to transmit anything else: Yandex will do it for you.

A token is a unique ID of an ad, like a banner or video, that contains information about the end advertiser. The advertising data operator issues a token for each creative. All the ad-related data is assigned to the token. The token issued by the Yandex advertising data operator is added to the click link when the banner is served. Tokens issued by other advertising data operators may be placed on ads differently.

If labeling via the Yandex advertising data operator (ADO) is enabled in the banner settings (using the Submit data to state register option), the Yandex ADO receives the data about the ad creative and generates a token when you save your banner in Adfox. The token is assigned to the banner automatically.

The token is assigned when the banner is saved.

If you launch an ad campaign and add a banner through Adfox with the Submit data to state register option enabled, the token is issued and added to the click link automatically. You don't need to do anything else: the token is assigned and added to the banner.

In the list of flight banners, you can enable a column that shows the assigned token. In the column with the banner's name, you can also display the status of the banner's delivery to the state register.

You can only look up the token after you save the banner. To do this, open the parameters of the banner you saved and find the token under Advertising labeling. In the list of flight banners, you can enable a column that shows the assigned token.

No, you don't have to do that.

The token won't be shown on the banner, but you can copy it from the advertising menu (if enabled). To learn more, see Ad label and banner menu in Adfox banners.

You don't have to do this. The token is assigned to the banner automatically if submitting the data to the state register is enabled.

When a banner includes a token (you enabled labeling or provided a third-party token), it is appended to the click link's erid parameter.

To pass a token to a third-party click link or code, use one of the following methods:

• Specify the token value directly, for example:

  &erid=123
  

• Use the Adfox macro:

  &erid=%banner.token%
  

In the second case, Adfox will automatically insert the token value if you enabled labeling for this banner or specified a third-party token.

To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the  menu icon will be displayed in its upper-right corner. When a user clicks this icon, the advertiser's details and a token link appear (if ad labeling is enabled for the banner or a third-party token is specified).

Example of displaying the banner menu containing a token:

To learn more, see Ad label and banner menu in Adfox banners.

1. Go to the banner settings.
2. In the Marking procedure field, select Do not submit data to state register.
3. In the Advertising label settings subsection, enable the Show banner menu option and paste the token value your received from the third-party advertising data operator into the Third-party token field. The third-party token will be shown in the ad menu.

We recommend that you only add the token to the ad menu. To learn more, see Ad label and banner menu in Adfox banners.

The Federal Law “On Advertising” requires that you specify the advertiser in your ad or provide a link to a resource where users can get information about the advertiser.

Yes, you can enable displaying the label even for the banners with the Do not submit data to state register option selected in the labeling settings.

If the ad label is enabled in the banner settings, the label is rendered in the upper-left corner. The size of the Ad label is 54 × 12 px with 4 px margins on the top and left. If a link to the advertiser's site is specified in the Domain field in the banner settings, the width of the link will be added to the label width.

Open the banner template parameters:

1. Go to Settings → Banner types.
2. Find the banner type you need and open the Templates templates added for it.
3. Click the Settings icon next to the template you need.

In the template parameters, enable Add an Ad label setting. A section with the label settings should then appear in the banner parameters.

If you enabled the option in the template parameters but the section with the Ad label setting didn't appear, write to Adfox support.

You can only submit invoices for campaigns for which ad creatives were registered in Adfox during setup.

With the Yandex advertising data operator API, you can label any advertising materials.

If you label creative content using the Yandex advertising data operator API and launch campaigns with it in Adfox, be sure to only submit reports through the Yandex advertising data operator API.

Invoices, impression statistics, and placement information should be submitted to the advertising data operator the third-party token was received from and the creative content was registered with. You can't submit reports for third-party tokens using Adfox or your Yandex ADO account.

You can submit a revenue invoice for another advertising chain participant (provided that this participant hasn't registered any ad creatives and hasn't received any tokens) to any ADO or the Yandex ADO account. In addition to the revenue invoice issued by this participant, you also need to specify the details of the primary contract.

You can't submit the invoice in the Adfox interface.

The amount in the invoice can be greater than the total amount for Adfox campaigns if the publisher provided other services under their contract.

The impression data from Adfox statistics reports is sent to the state register.

No, we don't send intermediate statistics to the state register.