Checking the progress of an ad campaign

1. Actual show rate

Shown as a percentage and has color-code identification. Calculated using the following formula:

$Actual\ rate\mathrm {=\frac{actual\ impressions}{total\ impression\ limit} \ } \times \ 100\%$

To sort the list of campaigns by the actual rate, click Actual progress ↓ in the column name. Campaigns will be sorted in the descending order. If you click it again, the order will be switched to ascending.

2. Expected show rate

Indicated by the | label on the indicator. Calculated using the following formula:

$Expected\ rate\mathrm {=\frac{potential\ impressions}{total\ impression\ limit} \ } \times \ 100\%$

The number of potential impressions is calculated based on the assumption that they are evenly distributed over time during the entire campaign period.

Note

The metric is not displayed if the campaign end date is not set.

3. Plan compliance

Calculated using the following formula:

$Plan\ compliance\mathrm {=\frac{actual\ impression\ rate}{expected\ impression\ rate} \ } \times \ 100\%$

If compliance with the plan is 95% or more, it means that the campaign is likely to be completed on time or even before the specified end date. In such cases, the campaign progress indicator is green.
If the metric is between 80% and 95%, there is a risk that the campaign may not be completed on time. The campaign progress indicator will be yellow.
If compliance with the plan is less than 80%, the risk of failure to complete the campaign on time increases. In this case, we recommend changing the campaign targeting and analyzing other campaigns that use the same inventory. The campaign progress indicator will be red.

To sort the list of campaigns by plan compliance, click Plan compliance ↓ in the column name. Campaigns will be sorted in descending order. If you click it again, the order will switch to ascending.

Note

The metric is not displayed if the campaign end date is not set.