InPage video

Description

InPage video is an ad format that allows you to show video ads in the site content.

The video player is deployed inside the main content of the site when 50% of the height of the player falls into the user's viewable area. The video starts with the sound turned off.

After the playback is completed, the player collapses and disappears from the page.

The format is fully compatible with the VAST and VPAID video ad specifications. It supports standard tracking events requested at certain times when they occur in the player.

InPage enables placements to manage traffic through their own direct sales and also monetize it through the Yandex Advertising Network.

This cross-platform video format is shown on desktops, tablets, and mobile phones.

Parameters for adding a banner to Adfox:

• Setting the video player animation on the page.
• Setting the video player visibility.
• Setting the positioning of the video player in the page content.

Example

Preparation (for developers)

Prepare a video file that meets the requirements.

Event count

The banners count events automatically:

• The start of viewing (start).
• The video is selected (creativeView).
• The video is loaded (impression).
• The first quarter of viewing (firstQuartile).
• The middle of viewing (midpoint).
• The third quarter of viewing (thirdQuartile).
• Full view (complete).
• Turn the sound off (mute).
• Turn the sound on (unmute).
• Pause (pause).
• View from the beginning (rewind).
• Continue viewing (resume).
• Go to full screen (fullscreen).
• Expand (expand).
• Collapse (collapse).
• Go to the next video (acceptInvitation).
• Click on the Close button (close).
• Click on the Skip ads text bar (skipAd).
• Click on the Click to the advertiser's website text bar (addclick).
• Error (error).
• Viewable impression, Yandex is only available in the Linear-Ad (Pre / Mid / Post-roll) VAST 3.0 Viewability for InPage template.
• Progress (progress): Available starting with VAST 3.0.

Add to Adfox

On the Settings → Banner types → Custom → Nondimensional tab , add a new banner type.

The banner type lists templates compatible with the player:

• Linear-Ad (Pre / Mid / Post-roll) VAST 3.0 Viewability for InPage: This template includes a viewability check. When at least 50% of the video area remains in the active browser window for at least two seconds, this counts as the event Viewable impression, Yandex.
• Linear-Ad (Pre / Mid / Post-roll) VAST 2.0 for InPage.
• Wrapper VAST 2.0 for InPage.

When adding a campaign, we recommend specifying Event 3 or Viewable impression, Yandex (for the Linear-Ad (Pre / Mid / Post-roll) VAST 3.0 Viewability for InPage template) in the The method of counting impressions parameter. This is due to the fact that in video ads, the banner impression is considered to be the actual start of the ad material impression in the player: that is, on the occurrence of Event No. 3 or Viewable impression, Yandex.

Option 1. Ad type with Linear-Ad content

To add a banner, select the Linear-Ad (Pre / Mid / Post-roll) VAST 3.0 Viewability for InPage template and specify the parameters:

Option 2. Ad type with Wrapper content

If you specify a link to an XML file with wrapper code, use the template Wrapper VAST 2.0 for InPage. It contains a link requesting access to a third-party system to get XML with an ad.

• VASTAdTagURI: Specify a link to the XML or add an XML file.
• Impression.
• Impression 2: An additional link to a tag of a third-party system for tracking events.
• Impression 3: An additional link to a tag of a third-party system for tracking events.

You don't need to label banners with wrapper content. Labeling is applied to the creative that is uploaded to the banner via a link.

Get the ad tag

Get the ad tag.

Sample ad tag:

Displaying your ad after the player is minimized

To display your ad after the player is minimized, add the onVideoEnd callback function to the InPage banner ad tag. This function is triggered when the ad finishes playing. After the player is minimized, the alternative code specified in the function runs.

<script>
    window.Ya.adfoxCode.create({
        ownerId: 123456,
        containerId: 'banner-inpage',
        params: {
            p1: 'clxao',
            p2: 'gwfm',
            insertAfter: 'undefined',
            insertPosition: '0',
            stick: true,
            stickTo: 'auto',
            stickyColorScheme: 'light'
        },
        // Callback function with the tag of the RTB unit rendered in the same container
        onVideoEnd: () => {
            Ya.Context.AdvManager.render({
                renderTo: "banner-inpage",
                blockId: "R-A-123456-1"
                }
            )
        }
    });
</script>

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