Status / Priority: Banner's display status and impression priority.
Impressions: Number of banner impressions (total, day).
Clicks: Number of banner clicks (total, day).
CTR: The ratio of clicks leading to the advertiser's site to the total number of banner impressions, shown as a percentage (total, day).
Impressions limits, Clicks limits: Maximum number of banner impressions and clicks (total, day, hour).
Marker type: Information about banner labeling.
Token: Token of the ad creative. If labeling information is not transmitted, this field is blank.
Ad Label / Banner menu: Information about the ad label and banner menu availability.
Start / Complete: Date and time when the banner starts and stops running.
Added: Date when the banner was added to the campaign.
To view only the details you need, use the Column Settings:
To hide a column, click to the right of its name.
To move a column, click and hold to the left of its name and drag the column where you need it.
To unhide a column, click Add at the bottom of the window and select its name.
In the list of banners, you can also view their thumbnails by enabling the Preview option.
Editing banner parameters
You can access the banner settings from the list. To do this, click the sitelinks under the banner name or open the menu to the right of the banner. The following settings are available:
Summary: Information about the banner's general settings, placement, and targeting.
Placement: Settings of placements where the banner is served.
Aiming: Test the banner on the actual site's placements without applying targeting settings and delivery restrictions.
To open the full settings of a banner, click its name.
You can also edit some settings right in the banner list, such as change their status or priority, impression start and end date, set the limits of impressions and clicks. To do this, select the column you need, change the parameter value, and click Save.
Creating a banner
To create a new banner, click Create at the top of the list.
To learn more about creating different banner formats, see Banner requirements.
Copying a banner
To copy a banner along with its parameters to a campaign, click → Copy next to the banner.