Growth Marketing Lead
Yandex Search helps millions of users daily with tasks like searching for information, translating text and videos, and even creating something new together! Our goal is to bring value to as many people as possible. To support our expansion into international markets, we are looking for an experienced Growth Marketing Lead. Your main responsibility will be to promote Yandex Search, including its mobile version, across all available channels. Working closely with the product team, you will play a key role in shaping the development strategy for Yandex’s search applications.
Tasks that await you
User acquisition
You will be responsible for user acquisition for Yandex Search through in-product formats, such as in-app formats (full screens, banners, shortcuts, alerts), in-app formats within the Yandex ecosystem, push notifications, email marketing, and CRM. You will also analyze campaign performance and develop new types of promotions.
You will be responsible for user acquisition for Yandex Search through in-product formats, such as in-app formats (full screens, banners, shortcuts, alerts), in-app formats within the Yandex ecosystem, push notifications, email marketing, and CRM. You will also analyze campaign performance and develop new types of promotions.
User segmentation and communication strategy development
You will segment the audience and design communication strategies based on user behavior and product metrics. You will also conduct experiments and tests to identify the most effective channels and communication formats for these segments.
Develop new formats and identify growth opportunities
Together with the product team, you will create new in-app promotional formats and analyze their impact on key metrics. You will discover new and engaging ways to interact with users, validate hypotheses through qualitative research, and conduct A/B experiments.
We expect that you
- Have 3+ years of experience as a Product Marketing Manager
- Are proficient with various marketing tools and channels (performance, media, CRM, digital promotions, and creative projects)
- Think systematically and analytically, work with metrics, and validate hypotheses with data
- Excel at cross-team collaboration and inspire others to work on shared goals
- Are highly autonomous and capable of making independent decisions
- Have an Upper-Intermediate or higher level of English (you can read content in professional communities, give conference presentations, write posts, and discuss products with partners)
Benefits
1
Health
2
Growth
3
Sport
4
And more
Enhanced medical insurance begins from your first month at Yandex. It covers health care services at clinics and hospitals, whether for emergency care, surgeries, routine visits in your home country or abroad, medical tests and diagnostics, dental care, accident insurance, etc.
Additionally:
- Corporate insurance plans for family members (children and spouses) on special terms.
- Mental health programs.
At Yandex, we have everything you need for continuous growth and learning: an internal educational platform, mentoring, and programs for both beginners and experienced leaders.
We also cover the cost of attending industry conferences — both as a speaker and as a participant.
Moreover, at Yandex, we have internal projects where our employees share their expertise, discuss complex topics, and analyze their project cases.
At Yandex's big offices, we have our own fully equipped gyms. There, you can work out independently or with a trainer.
Additionally:
- Free online fitness classes.
- Additional discounts at fitness clubs and/or other fitness providers.
- Reimbursement of sports competitions.
- Corporate sport form for official sports competitions.
At Yandex, we promote health and fitness and have sports clubs and communities. You are welcome to join the existing teams or groups or create your own.
You can join existing teams or create your own.
Flexible schedule
We don't have a set start and end time for the workday — work when it's convenient for you and your team.
Hybrid format
Work where it's most convenient for you — for example, part of the week from the office and part from home.
Everything for children
Medical Insurance plans, kids' days at the office, gifts for newborns.
Wed Aug 07 2024 14:43:03 GMT+0300 (Moscow Standard Time)
