YAN monetization

Metric

Name

Description

Type

Can be filtered

Minimum date for report generation

ym:s:yanRequests

Requests

Ad code requests, such as requests to the Yandex RTB system. Built on the YAN set.

int

present

2018-03-20

ym:s:yanRenders

Renderings

Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold). Built on the YAN set.

int

present

2018-03-20

ym:s:yanShows

Impressions

An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check. Built on the YAN set.

int

present

2018-03-20

ym:s:yanPartnerPrice

Estimated revenue

Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanCPMV

CPMV

Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanECPM

eCPM

Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanRPM

RPM

Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanVisibility

Viewability rate

The ratio of the number of impressions to the number of renderings. Built on the YAN set.

percents

present

2018-03-20

ym:s:yanARPU

ARPU

The site's average revenue per user. In rubles without VAT. Built on the YAN set.

double

present

2018-03-20

ym:s:yanRendersPerUser

Renderings per user

Average number of YAN ad unit renderings per site user. Built on the YAN set.

double

present

2018-03-20

ym:s:yanRevenuePerVisit

Estimated revenue of the session

Average revenue from displaying YAN ad units per session. In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanRevenuePerHit

Estimated revenue of the pageview

Average revenue from displaying YAN ad units per page view. In rubles without VAT. Built on the YAN set.

currency

present

2018-03-20

ym:s:yanRendersPerVisit

Renderings per session

Average number of YAN ad unit renderings per site session. Built on the YAN set.

double

present

2018-03-20

ym:s:yanRendersPerHit

Renderings per pageview

Average number of YAN ad unit renderings per pageview. Built on the YAN set.

double

present

2018-03-20