YAN monetization

Metrica

Name

Description

Type

Filter option

Minimum date for report generation

ym:s:yanRequests

Queries

Requests for ad code sent to the Yandex RTB system, for instance. Groups by set YAN.

int

present

2018-03-20

ym:s:yanRenders

Renderings

Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold). Groups by set YAN.

int

present

2018-03-20

ym:s:yanShows

Impressions

An impression occurs when an ad unit, ad, or banner on a site page is shown to a site user. The Yandex Advertising Network counts ad impressions by verifying ad unit viewability. Groups by set YAN.

int

present

2018-03-20

ym:s:yanPartnerPrice

Estimated revenue

Estimated cost of impressions in the selected report period (in rubles, without VAT). Groups by set YAN.

currency

present

2018-03-20

ym:s:yanCPMV

CPMV

Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT. Groups by set YAN.

currency

present

2018-03-20

ym:s:yanECPM

eCPM

Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT. Groups by set YAN.

currency

present

2018-03-20

ym:s:yanRPM

RPM

Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT. Groups by set YAN.

currency

present

2018-03-20

ym:s:yanVisibility

Visibility percentage

Ratio of the number of impressions to the number of renderings. Groups by set YAN.

percents

present

2018-03-20

ym:s:yanARPU

ARPU

Average revenue per user: the site's average revenue per user, in rubles without VAT. Groups by set YAN.

double

present

2018-03-20

ym:s:yanRendersPerUser

Renderings per user

Average number of renderings of YAN blocks per site user. Groups by set YAN.

double

present

2018-03-20

ym:s:yanRevenuePerVisit

Revenue by session

Average revenue for displaying YAN blocks per session, in rubles without VAT. Groups by set YAN.

currency

present

2018-03-20

ym:s:yanRevenuePerHit

Revenue by pageview

Average revenue for displaying YAN blocks per pageview, in rubles without VAT. Groups by set YAN.

currency

present

2018-03-20

ym:s:yanRendersPerVisit

Renderings per session

Average number of renderings of YAN blocks per site session. Groups by set YAN.

double

present

2018-03-20

ym:s:yanRendersPerHit

Renderings per pageview

Average number of renderings of YAN blocks per pageview. Groups by set YAN.

double

present

2018-03-20