E-commerce

Metrica

Name

Description

Type

Filter option

Minimum date for report generation

ym:s:productInListImpressions

Views of products in the list

The number of views of the product in the list, total for all sessions. Groups by set Item events.

int

present

2023-07-24

ym:s:productInListImpressionsUniq

Users who viewed a product from the list

The number of users who viewed information in the list about at least one product.

int

present

2023-07-24

ym:s:productInListImpressionsUserPercentage

Share of users who viewed the product in the list

The ratio of the number of unique users who viewed the information in the list about at least one product, to the total number of users.

percents

present

2023-07-24

ym:s:productClicks

Product clicks

The number of clicks on products, total for all sessions. Groups by set Item events.

int

present

2023-07-24

ym:s:productClicksUniq

Users who clicked a product card

The number of users who clicked at least one product.

int

present

2023-07-24

ym:s:productClicksUserPercentage

Share of users who clicked the product

The ratio of the number of unique users who clicked at least one product, to the total number of users.

percents

present

2023-07-24

ym:s:productImpressions

Item views

The total number of product information page views across all sessions. Groups by set Item events.

int

present

2015-09-24

ym:s:productImpressionsUniq

Users who viewed a product

The number of users who viewed the product information for at least one item.

int

present

2015-09-24

ym:s:productImpressionsUserPercentage

Share of users who viewed the product

The ratio of the number of unique users who viewed the information about at least one product, to the total number of users.

percents

present

2023-07-24

ym:s:productBasketsQuantity

Items added to basket

The number of items added to basket, total for all sessions. Groups by set Item events.

int

present

2015-09-24

ym:s:productBaskets<currency>ConvertedPrice

Price of items added to basket

Cost of items added to basket, total for all sessions. Groups by set Item events.

currency

present

2015-09-24

ym:s:productBasketsPrice

Price of items added to basket

Cost of items added to basket, total for all sessions. Groups by set Item events.

currency

present

2015-09-24

ym:s:productBasketsUniq

Users who added a product to cart

The number of users who added at least one product to the shopping cart, total for all sessions.

int

present

2015-09-24

ym:s:productBasketsUserPercentage

Share of users who added the product to the shopping cart

The ratio of the number of unique users who added at least one product to the shopping cart, to the total number of users.

percents

present

2023-07-24

ym:s:productBasketsRemoveUniq

Users who removed a product from cart

The number of users who removed at least one product, total for all sessions.

int

present

2023-07-24

ym:s:productBasketsRemoveUserPercentage

Share of users who removed the product from the shopping cart

The ratio of the number of unique users who who removed at least one product from the shopping cart, to the total number of users.

percents

present

2023-07-24

ym:s:productPurchasedQuantity

Items purchased

Number of items purchased in total for all sessions. Groups by set Item events.

int

present

2015-09-24

ym:s:productPurchasedPrice

Cost of items purchased

Cost of all items purchased, total for all sessions. Groups by set Item events.

currency

present

2015-09-24

ym:s:productPurchasedUniq

Users who purchased a product

The number of users who bought at least one item over the sum total of all sessions.

int

present

2015-09-24

ym:s:productPurchased<currency>ConvertedPrice

Cost of items purchased

Cost of all items purchased, total for all sessions. Groups by set Item events.

currency

present

2015-09-24

ym:s:usersPurchasePercentage

Share of users who placed an order

Share of users who placed an order on the site compared to the total number of users.

percents

present

2015-09-24

ym:s:ecommercePurchases

Number of purchases

Groups by set Purchases.

int

present

2015-09-24

ym:s:ecommerce<currency>ConvertedRevenue

Revenue

Total revenue from all sessions. Groups by set Purchases.

currency

present

2015-09-24

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

Groups by set Purchases.

currency

present

2015-09-24

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

Groups by set Purchases.

currency

present

2015-09-24

ym:s:ePromotionImpressions

Banner views

The number of banner views, total for all sessions. Groups by set Banner product events.

int

present

2023-07-24

ym:s:ePromotionImpressionsUniq

Users who saw a banner

The number of users who viewed at least one banner.

int

present

2023-07-24

ym:s:ePromotionImpressionsUserPercentage

Share of users who viewed the banner

The ratio of the number of unique users who viewed at least one banner, to the total number of users.

percents

present

2023-07-24

ym:s:ePromotionClicks

Banner clicks

The number of banner clicks, total for all sessions. Groups by set Banner product events.

int

present

2023-07-24

ym:s:ePromotionClicksUniq

Users who clicked a banner

The number of users who clicked at least one banner.

int

present

2023-07-24

ym:s:ePromotionClicksUserPercentage

Share of users who clicked the banner

The ratio of the number of unique users who clicked at least one banner, to the total number of users.

percents

present

2023-07-24