E-commerce

Metric

Name

Description

Type

Can be filtered

Minimum date for report generation

ym:ev:productInListImpressions

Views of products in the list

Number of times a product in the list was viewed, total for all sessions. Built on the Item events set.

int

yes

2023-07-24

ym:ev:productInListImpressionsUniq

Users who viewed the product in the list

Number of users who viewed information in the list about at least one product.

int

yes

2023-07-24

ym:ev:productInListImpressionsUserPercentage

Share of users who viewed the product in the list

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

percents

yes

2023-07-24

ym:ev:productClicks

Product clicks

Number of clicks on products, total for all sessions. Built on the Item events set.

int

yes

2023-07-24

ym:ev:productClicksUniq

Users who clicked the product

Number of users who clicked on at least one product.

int

yes

2023-07-24

ym:ev:productClicksUserPercentage

Share of users who clicked the product

The ratio of the number of unique users who clicked on at least one product to the total number of users.

percents

yes

2023-07-24

ym:ev:productImpressions

Item views

Number of times pages with product information were viewed, total for all sessions. Built on the Item events set.

int

yes

2015-09-24

ym:ev:productImpressionsUniq

Users who viewed the product

Number of users who viewed information about at least one product.

int

yes

2015-09-24

ym:ev:productImpressionsUserPercentage

Share of users who viewed the product

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

percents

yes

2023-07-24

ym:ev:productBasketsQuantity

Items added to basket

Number of product units added to the shopping cart, total for all sessions. Built on the Item events set.

int

yes

2015-09-24

ym:ev:productBaskets<currency>ConvertedPrice

Price of items added to the shopping cart

Cost of products added to shopping cart, total for all sessions. Built on the Item events set.

currency

yes

2015-09-24

ym:ev:productBasketsPrice

Price of items added to the shopping cart

Cost of products added to the shopping cart, total for all sessions. Built on the Item events set.

currency

yes

2015-09-24

ym:ev:productBasketsUniq

Users who added a product to the shopping cart

Number of users who added at least one product to the shopping cart, total for all sessions.

int

yes

2015-09-24

ym:ev:productBasketsUserPercentage

Share of users who added the product to the shopping cart

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

percents

yes

2023-07-24

ym:ev:productBasketsRemoveUniq

Users who removed a product from the shopping cart

Number of users who removed at least one product from the shopping cart, total for all sessions.

int

yes

2023-07-24

ym:ev:productBasketsRemoveUserPercentage

Share of users who removed the product from the shopping cart

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

percents

yes

2023-07-24

ym:ev:productPurchasedQuantity

Items purchased

Number of purchased product units, total for all sessions. Built on the Item events set.

int

yes

2015-09-24

ym:ev:productPurchasedPrice

Cost of items purchased

Cost of all purchased products, total for all sessions. Built on the Item events set.

currency

yes

2015-09-24

ym:ev:productPurchasedUniq

Users who purchased a product

Number of users who purchased at least one product, total for all sessions.

int

yes

2015-09-24

ym:ev:productPurchased<currency>ConvertedPrice

Cost of items purchased

Cost of all purchased products, total for all sessions. Built on the Item events set.

currency

yes

2015-09-24

ym:ev:usersPurchasePercentage

Share of users who placed an order

The ratio of the share of users who placed an order on the site to the total number of site visitors.

percents

yes

2015-09-24

ym:ev:ecommercePurchases

Number of purchases.

Built on the Purchases set.

int

yes

2015-09-24

ym:ev:ecommerce<currency>ConvertedRevenue

Revenue

Total revenue from all sessions. Built on the Purchases set.

currency

yes

2015-09-24

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

Built on the Purchases set.

currency

yes

2015-09-24

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

Built on the Purchases set.

currency

yes

2015-09-24

ym:ev:ePromotionImpressions

Banner views

Number of banner views, total for all sessions. Built on the Banner product events set.

int

yes

2023-07-24

ym:ev:ePromotionImpressionsUniq

Users who viewed the banner

Number of users who viewed at least one banner.

int

yes

2023-07-24

ym:ev:ePromotionImpressionsUserPercentage

Share of users who viewed the banner

The ratio of the number of unique users who viewed at least one banner to the total number of users.

percents

yes

2023-07-24

ym:ev:ePromotionClicks

Banner clicks

Number of clicks on the banner, total for all sessions. Built on the Banner product events set.

int

yes

2023-07-24

ym:ev:ePromotionClicksUniq

Users who clicked the banner

Number of users who clicked at least one banner.

int

yes

2023-07-24

ym:ev:ePromotionClicksUserPercentage

Share of users who clicked the banner

The ratio of the number of unique users who clicked at least one banner to the total number of users.

percents

yes

2023-07-24