Yandex Direct

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:s:<attribution>DirectClickOrder

Yandex Direct campaign

!., !=, =., ==

Yandex Direct campaign ID.

ym:s:<attribution>DirectClickOrderName

2016-02-15

ym:s:<attribution>DirectBannerGroup

Ad group

!., !=, <, <=, =., ==, >, >=

Yandex Direct ad group.

ym:s:<attribution>DirectBannerGroupName

2016-02-15

ym:s:<attribution>DirectClickBanner

Yandex Direct ad

!., !=, =., ==

Title of Yandex Direct ad.

ym:s:<attribution>DirectClickBannerName

2016-02-15

ym:s:<attribution>DirectPhraseOrCond

Ad impression criteria

!., !=, =., ==

Ad impression criteria. Criteria can be a keyword, or retargeting criteria.

ym:s:<attribution>DirectPhraseOrCondName

2016-02-15

ym:s:<attribution>DirectPlatformType

Site type

!., !=, =., ==

The type of the Yandex Direct ad platform that displays the ad.

ym:s:<attribution>DirectPlatformTypeName

2016-02-15

ym:s:<attribution>DirectPlatform

Site

!., !=, =., ==

Yandex Direct ad platform.

ym:s:<attribution>DirectPlatformName

2016-02-15

ym:s:<attribution>DirectSearchPhrase

Keyword (Yandex.Direct)

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Search query associated with the last click on the Yandex Direct ad.

2016-02-15