Yandex Direct

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:ad:<attribution>DirectOrder

Yandex Direct campaign

!., !=, =., ==

Yandex Direct campaign ID.

ym:ad:<attribution>DirectOrderName

2016-02-15

ym:ad:<attribution>DirectBannerGroup

Ad group

!., !=, <, <=, =., ==, >, >=

Yandex Direct ad group.

ym:ad:<attribution>DirectBannerGroupName

2016-02-15

ym:ad:<attribution>DirectBanner

Yandex Direct ad

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ad:<attribution>DirectBannerName

2016-02-15

ym:ad:<attribution>DirectPhraseOrCond

Ad impression criteria

!., !=, =., ==

Ad impression criteria. Criteria can be a keyword, or retargeting criteria.

ym:ad:<attribution>DirectPhraseOrCondName

2016-02-15

ym:ad:<attribution>DirectPlatformType

Site type

!., !=, =., ==

The type of the Yandex Direct ad platform that displays the ad.

ym:ad:<attribution>DirectPlatformTypeName

2016-02-15

ym:ad:<attribution>DirectPlatform

Site

!., !=, =., ==

Yandex Direct ad platform.

ym:ad:<attribution>DirectPlatformName

2016-02-15

ym:ad:<attribution>DirectSearchPhrase

Keyword (Yandex.Direct)

!*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Search query associated with the last click on the Yandex Direct ad.

2016-02-15

ym:ad:<attribution>DirectConditionType

Type of ad impression criteria

!., !=, =., ==

Type of ad impression criteria.

ym:ad:<attribution>DirectConditionTypeName

2016-02-15

ym:ad:<attribution>Currency

Currency

!., !=, =., ==

Currency selected for the Yandex Direct campaign.

ym:ad:<attribution>CurrencyName

2016-02-15

ym:ad:<attribution>DisplayCampaign

Yandex Display order number

!., !=, =., ==

2015-08-26