List of dimensions and metrics
- Dimensions
- ym:ad:<attribution>Currency
- ym:ad:<attribution>DirectBanner
- ym:ad:<attribution>DirectBannerGroup
- ym:ad:<attribution>DirectConditionType
- ym:ad:<attribution>DirectOrder
- ym:ad:<attribution>DirectPhraseOrCond
- ym:ad:<attribution>DirectPlatform
- ym:ad:<attribution>DirectPlatformType
- ym:ad:<attribution>DirectSearchPhrase
- ym:ad:<attribution>DisplayCampaign
- ym:ad:ageInterval
- ym:ad:gender
- ym:ad:regionArea
- ym:ad:regionCity
- ym:ad:regionCitySize
- ym:ad:regionContinent
- ym:ad:regionCountry
- ym:ad:regionDistrict
- ym:dl:SBCLID
- ym:dl:URL
- ym:dl:URLDomain
- ym:dl:URLParamName
- ym:dl:URLParamNameAndValue
- ym:dl:URLParamValue
- ym:dl:URLPath
- ym:dl:URLPathFull
- ym:dl:URLPathLevel1
- ym:dl:URLPathLevel2
- ym:dl:URLPathLevel3
- ym:dl:URLPathLevel4
- ym:dl:URLPathLevel5
- ym:dl:URLProto
- ym:dl:UTMCampaign
- ym:dl:UTMContent
- ym:dl:UTMMedium
- ym:dl:UTMSource
- ym:dl:UTMTerm
- ym:dl:ageInterval
- ym:dl:browser
- ym:dl:browserAndVersion
- ym:dl:browserAndVersionMajor
- ym:dl:browserCountry
- ym:dl:browserDate
- ym:dl:browserDatePeriod<group>
- ym:dl:browserDateTime
- ym:dl:browserDayOfMonth
- ym:dl:browserDayOfWeek
- ym:dl:browserDekaminute
- ym:dl:browserEngine
- ym:dl:browserEngineVersion1
- ym:dl:browserEngineVersion2
- ym:dl:browserEngineVersion3
- ym:dl:browserEngineVersion4
- ym:dl:browserHour
- ym:dl:browserHourMinute
- ym:dl:browserLanguage
- ym:dl:browserMinute
- ym:dl:browserMonth
- ym:dl:browserStartOfDekaminute
- ym:dl:browserStartOfHour
- ym:dl:browserStartOfMinute
- ym:dl:browserStartOfMonth
- ym:dl:browserStartOfQuarter
- ym:dl:browserStartOfWeek
- ym:dl:browserStartOfYear
- ym:dl:browserYear
- ym:dl:clientTimeZone
- ym:dl:cookieEnabled
- ym:dl:date
- ym:dl:datePeriod<group>
- ym:dl:dateTime
- ym:dl:dayOfMonth
- ym:dl:dayOfWeek
- ym:dl:dekaminute
- ym:dl:deviceCategory
- ym:dl:downloadURL
- ym:dl:from
- ym:dl:gender
- ym:dl:hasAdBlocker
- ym:dl:hasGCLID
- ym:dl:hasSBCLID
- ym:dl:hour
- ym:dl:hourMinute
- ym:dl:ipAddress
- ym:dl:javascriptEnabled
- ym:dl:minute
- ym:dl:mobilePhone
- ym:dl:mobilePhoneModel
- ym:dl:month
- ym:dl:openstatAd
- ym:dl:openstatCampaign
- ym:dl:openstatService
- ym:dl:openstatSource
- ym:dl:operatingSystem
- ym:dl:operatingSystemRoot
- ym:dl:pageURL
- ym:dl:physicalScreenHeight
- ym:dl:physicalScreenResolution
- ym:dl:physicalScreenWidth
- ym:dl:regionArea
- ym:dl:regionCity
- ym:dl:regionCitySize
- ym:dl:regionContinent
- ym:dl:regionCountry
- ym:dl:regionDistrict
- ym:dl:screenColors
- ym:dl:screenFormat
- ym:dl:screenHeight
- ym:dl:screenOrientation
- ym:dl:screenResolution
- ym:dl:screenWidth
- ym:dl:startOfDekaminute
- ym:dl:startOfHour
- ym:dl:startOfMinute
- ym:dl:startOfMonth
- ym:dl:startOfQuarter
- ym:dl:startOfWeek
- ym:dl:startOfYear
- ym:dl:thirdPartyCookieEnabled
- ym:dl:title
- ym:dl:windowClientArea
- ym:dl:windowClientHeight
- ym:dl:windowClientWidth
- ym:dl:year
- ym:ep:actionGoal
- ym:ep:ageInterval
- ym:ep:browser
- ym:ep:browserAndVersion
- ym:ep:browserAndVersionMajor
- ym:ep:browserDate
- ym:ep:browserDatePeriod<group>
- ym:ep:browserDateTime
- ym:ep:browserDayOfMonth
- ym:ep:browserDayOfWeek
- ym:ep:browserDekaminute
- ym:ep:browserEngine
- ym:ep:browserEngineVersion1
- ym:ep:browserEngineVersion2
- ym:ep:browserEngineVersion3
- ym:ep:browserEngineVersion4
- ym:ep:browserHour
- ym:ep:browserHourMinute
- ym:ep:browserMinute
- ym:ep:browserMonth
- ym:ep:browserStartOfDekaminute
- ym:ep:browserStartOfHour
- ym:ep:browserStartOfMinute
- ym:ep:browserStartOfMonth
- ym:ep:browserStartOfQuarter
- ym:ep:browserStartOfWeek
- ym:ep:browserStartOfYear
- ym:ep:browserYear
- ym:ep:cookieEnabled
- ym:ep:date
- ym:ep:datePeriod<group>
- ym:ep:dateTime
- ym:ep:dayOfMonth
- ym:ep:dayOfWeek
- ym:ep:dekaminute
- ym:ep:deviceCategory
- ym:ep:eventParamsLevel1
- ym:ep:eventParamsLevel10
- ym:ep:eventParamsLevel2
- ym:ep:eventParamsLevel3
- ym:ep:eventParamsLevel4
- ym:ep:eventParamsLevel5
- ym:ep:eventParamsLevel6
- ym:ep:eventParamsLevel7
- ym:ep:eventParamsLevel8
- ym:ep:eventParamsLevel9
- ym:ep:eventURL
- ym:ep:eventURLDomain
- ym:ep:eventURLParamName
- ym:ep:eventURLParamNameAndValue
- ym:ep:eventURLParamValue
- ym:ep:eventURLPath
- ym:ep:eventURLPathFull
- ym:ep:eventURLPathLevel1
- ym:ep:eventURLPathLevel2
- ym:ep:eventURLPathLevel3
- ym:ep:eventURLPathLevel4
- ym:ep:eventURLPathLevel5
- ym:ep:eventURLProto
- ym:ep:gender
- ym:ep:hasAdBlocker
- ym:ep:hour
- ym:ep:hourMinute
- ym:ep:ipAddress
- ym:ep:javascriptEnabled
- ym:ep:minute
- ym:ep:mobilePhone
- ym:ep:mobilePhoneModel
- ym:ep:month
- ym:ep:operatingSystem
- ym:ep:operatingSystemRoot
- ym:ep:physicalScreenHeight
- ym:ep:physicalScreenResolution
- ym:ep:physicalScreenWidth
- ym:ep:regionArea
- ym:ep:regionCity
- ym:ep:regionCitySize
- ym:ep:regionContinent
- ym:ep:regionCountry
- ym:ep:regionDistrict
- ym:ep:screenColors
- ym:ep:screenFormat
- ym:ep:screenHeight
- ym:ep:screenOrientation
- ym:ep:screenResolution
- ym:ep:screenWidth
- ym:ep:startOfDekaminute
- ym:ep:startOfHour
- ym:ep:startOfMinute
- ym:ep:startOfMonth
- ym:ep:startOfQuarter
- ym:ep:startOfWeek
- ym:ep:startOfYear
- ym:ep:thirdPartyCookieEnabled
- ym:ep:windowClientArea
- ym:ep:windowClientHeight
- ym:ep:windowClientWidth
- ym:ep:year
- ym:ev:<attribution>ExpenseCampaign
- ym:ev:<attribution>ExpenseContent
- ym:ev:<attribution>ExpenseMedium
- ym:ev:<attribution>ExpenseSource
- ym:ev:<attribution>ExpenseTerm
- ym:ev:<attribution>SourceEngine
- ym:ev:<attribution>TrafficSource
- ym:pv:SBCLID
- ym:pv:URL
- ym:pv:URLDomain
- ym:pv:URLParamName
- ym:pv:URLParamNameAndValue
- ym:pv:URLParamValue
- ym:pv:URLPath
- ym:pv:URLPathFull
- ym:pv:URLPathLevel1
- ym:pv:URLPathLevel2
- ym:pv:URLPathLevel3
- ym:pv:URLPathLevel4
- ym:pv:URLPathLevel5
- ym:pv:URLProto
- ym:pv:UTMCampaign
- ym:pv:UTMContent
- ym:pv:UTMMedium
- ym:pv:UTMSource
- ym:pv:UTMTerm
- ym:pv:ageInterval
- ym:pv:browser
- ym:pv:browserAndVersion
- ym:pv:browserAndVersionMajor
- ym:pv:browserCountry
- ym:pv:browserDate
- ym:pv:browserDatePeriod<group>
- ym:pv:browserDateTime
- ym:pv:browserDayOfMonth
- ym:pv:browserDayOfWeek
- ym:pv:browserDekaminute
- ym:pv:browserEngine
- ym:pv:browserEngineVersion1
- ym:pv:browserEngineVersion2
- ym:pv:browserEngineVersion3
- ym:pv:browserEngineVersion4
- ym:pv:browserHour
- ym:pv:browserHourMinute
- ym:pv:browserLanguage
- ym:pv:browserMinute
- ym:pv:browserMonth
- ym:pv:browserStartOfDekaminute
- ym:pv:browserStartOfHour
- ym:pv:browserStartOfMinute
- ym:pv:browserStartOfMonth
- ym:pv:browserStartOfQuarter
- ym:pv:browserStartOfWeek
- ym:pv:browserStartOfYear
- ym:pv:browserYear
- ym:pv:clientTimeZone
- ym:pv:cookieEnabled
- ym:pv:counterID
- ym:pv:date
- ym:pv:datePeriod<group>
- ym:pv:dateTime
- ym:pv:dayOfMonth
- ym:pv:dayOfWeek
- ym:pv:dekaminute
- ym:pv:deviceCategory
- ym:pv:from
- ym:pv:gender
- ym:pv:hasAdBlocker
- ym:pv:hasGCLID
- ym:pv:hasSBCLID
- ym:pv:hour
- ym:pv:hourMinute
- ym:pv:ipAddress
- ym:pv:isTurboPage
- ym:pv:javascriptEnabled
- ym:pv:minute
- ym:pv:mobilePhone
- ym:pv:mobilePhoneModel
- ym:pv:month
- ym:pv:openstatAd
- ym:pv:openstatCampaign
- ym:pv:openstatService
- ym:pv:openstatSource
- ym:pv:operatingSystem
- ym:pv:operatingSystemRoot
- ym:pv:physicalScreenHeight
- ym:pv:physicalScreenResolution
- ym:pv:physicalScreenWidth
- ym:pv:referer
- ym:pv:refererDomain
- ym:pv:refererPath
- ym:pv:refererPathFull
- ym:pv:refererPathLevel1
- ym:pv:refererPathLevel2
- ym:pv:refererPathLevel3
- ym:pv:refererPathLevel4
- ym:pv:refererPathLevel5
- ym:pv:refererProto
- ym:pv:regionArea
- ym:pv:regionCity
- ym:pv:regionCitySize
- ym:pv:regionContinent
- ym:pv:regionCountry
- ym:pv:regionDistrict
- ym:pv:screenColors
- ym:pv:screenFormat
- ym:pv:screenHeight
- ym:pv:screenOrientation
- ym:pv:screenResolution
- ym:pv:screenWidth
- ym:pv:startOfDekaminute
- ym:pv:startOfHour
- ym:pv:startOfMinute
- ym:pv:startOfMonth
- ym:pv:startOfQuarter
- ym:pv:startOfWeek
- ym:pv:startOfYear
- ym:pv:thirdPartyCookieEnabled
- ym:pv:title
- ym:pv:windowClientArea
- ym:pv:windowClientHeight
- ym:pv:windowClientWidth
- ym:pv:year
- ym:s:EPromotionCreative
- ym:s:EPromotionCreativeSlot
- ym:s:EPromotionEventURL
- ym:s:EPromotionID
- ym:s:EPromotionName
- ym:s:EPromotionPosition
- ym:s:PProductBrand
- ym:s:PProductID
- ym:s:PProductName
- ym:s:RWArticleURLHash
- ym:s:RWArticleURLPathLevel1Hash
- ym:s:RWArticleURLPathLevel2Hash
- ym:s:RWArticleURLPathLevel3Hash
- ym:s:RWArticleURLPathLevel4Hash
- ym:s:RWArticleURLPathLevel5Hash
- ym:s:RWConversion
- ym:s:RWURLHash
- ym:s:RWURLPathLevel1Hash
- ym:s:RWURLPathLevel2Hash
- ym:s:RWURLPathLevel3Hash
- ym:s:RWURLPathLevel4Hash
- ym:s:RWURLPathLevel5Hash
- ym:s:<attribution>AdvEngine
- ym:s:<attribution>Currency
- ym:s:<attribution>DirectBannerGroup
- ym:s:<attribution>DirectClickBanner
- ym:s:<attribution>DirectClickOrder
- ym:s:<attribution>DirectConditionType
- ym:s:<attribution>DirectPhraseOrCond
- ym:s:<attribution>DirectPlatform
- ym:s:<attribution>DirectPlatformType
- ym:s:<attribution>DirectSearchPhrase
- ym:s:<attribution>DisplayCampaign
- ym:s:<attribution>From
- ym:s:<attribution>HasGCLID
- ym:s:<attribution>HasSBCLID
- ym:s:<attribution>Messenger
- ym:s:<attribution>OpenstatAd
- ym:s:<attribution>OpenstatCampaign
- ym:s:<attribution>OpenstatService
- ym:s:<attribution>OpenstatSource
- ym:s:<attribution>QRCodeProvider
- ym:s:<attribution>RecommendationSystem
- ym:s:<attribution>ReferalSource
- ym:s:<attribution>SBCLID
- ym:s:<attribution>SearchEngine
- ym:s:<attribution>SearchEngineRoot
- ym:s:<attribution>SearchPhrase
- ym:s:<attribution>SocialNetwork
- ym:s:<attribution>SocialNetworkProfile
- ym:s:<attribution>SourceEngine
- ym:s:<attribution>TrafficSource
- ym:s:<attribution>UTMCampaign
- ym:s:<attribution>UTMContent
- ym:s:<attribution>UTMMedium
- ym:s:<attribution>UTMSource
- ym:s:<attribution>UTMTerm
- ym:s:<attribution>YandexRythmDetailed
- ym:s:adfoxBanner
- ym:s:adfoxBannerType
- ym:s:adfoxCampaign
- ym:s:adfoxHeaderBidding
- ym:s:adfoxLevel1
- ym:s:adfoxLevel1Chained
- ym:s:adfoxLevel2
- ym:s:adfoxLevel2Chained
- ym:s:adfoxLevel3Chained
- ym:s:adfoxLevel4Chained
- ym:s:adfoxOwner
- ym:s:adfoxPlace
- ym:s:adfoxPuidKey
- ym:s:adfoxPuidValue
- ym:s:adfoxSection
- ym:s:adfoxSite
- ym:s:adfoxUrlPathLevel1
- ym:s:adfoxUrlPathLevel2
- ym:s:adfoxUrlPathLevel3
- ym:s:adfoxUrlPathLevel4
- ym:s:adfoxYanImp
- ym:s:adfoxYanPage
- ym:s:ageInterval
- ym:s:bounce
- ym:s:browser
- ym:s:browserAndVersion
- ym:s:browserAndVersionMajor
- ym:s:browserCountry
- ym:s:browserDate
- ym:s:browserDatePeriod<group>
- ym:s:browserDateTime
- ym:s:browserDayOfMonth
- ym:s:browserDayOfWeek
- ym:s:browserDekaminute
- ym:s:browserEngine
- ym:s:browserEngineVersion1
- ym:s:browserEngineVersion2
- ym:s:browserEngineVersion3
- ym:s:browserEngineVersion4
- ym:s:browserHour
- ym:s:browserHourMinute
- ym:s:browserLanguage
- ym:s:browserMinute
- ym:s:browserMonth
- ym:s:browserStartOfDekaminute
- ym:s:browserStartOfHour
- ym:s:browserStartOfMinute
- ym:s:browserStartOfMonth
- ym:s:browserStartOfQuarter
- ym:s:browserStartOfWeek
- ym:s:browserStartOfYear
- ym:s:browserYear
- ym:s:clientID
- ym:s:clientTimeZone
- ym:s:cookieEnabled
- ym:s:counterID
- ym:s:date
- ym:s:datePeriod<group>
- ym:s:dateTime
- ym:s:dayOfMonth
- ym:s:dayOfWeek
- ym:s:daysSinceFirstVisit
- ym:s:daysSinceFirstVisitInterval
- ym:s:daysSincePreviousVisit
- ym:s:daysSincePreviousVisitInterval
- ym:s:dekaminute
- ym:s:deviceCategory
- ym:s:endURL
- ym:s:endURLDomain
- ym:s:endURLPath
- ym:s:endURLPathFull
- ym:s:endURLPathLevel1
- ym:s:endURLPathLevel2
- ym:s:endURLPathLevel3
- ym:s:endURLPathLevel4
- ym:s:endURLPathLevel5
- ym:s:endURLProto
- ym:s:experimentAB<experiment_ab>
- ym:s:externalReferer
- ym:s:externalRefererDomain
- ym:s:externalRefererPath
- ym:s:externalRefererPathFull
- ym:s:externalRefererPathLevel1
- ym:s:externalRefererPathLevel2
- ym:s:externalRefererPathLevel3
- ym:s:externalRefererPathLevel4
- ym:s:externalRefererPathLevel5
- ym:s:externalRefererProto
- ym:s:firstVisitDate
- ym:s:firstVisitDatePeriod<group>
- ym:s:firstVisitDateTime
- ym:s:firstVisitDayOfMonth
- ym:s:firstVisitDayOfWeek
- ym:s:firstVisitDekaminute
- ym:s:firstVisitHour
- ym:s:firstVisitHourMinute
- ym:s:firstVisitMinute
- ym:s:firstVisitMonth
- ym:s:firstVisitStartOfDekaminute
- ym:s:firstVisitStartOfHour
- ym:s:firstVisitStartOfMinute
- ym:s:firstVisitStartOfMonth
- ym:s:firstVisitStartOfQuarter
- ym:s:firstVisitStartOfWeek
- ym:s:firstVisitStartOfYear
- ym:s:firstVisitYear
- ym:s:gender
- ym:s:goal
- ym:s:hasAdBlocker
- ym:s:hour
- ym:s:hourMinute
- ym:s:interest
- ym:s:interest2d1
- ym:s:interest2d2
- ym:s:interest2d3
- ym:s:ipAddress
- ym:s:isNewUser
- ym:s:isRobot
- ym:s:isRobotPro
- ym:s:isTurboPage
- ym:s:javascriptEnabled
- ym:s:marketSearchPhrase
- ym:s:minute
- ym:s:mobilePhone
- ym:s:mobilePhoneModel
- ym:s:month
- ym:s:offlineCallFirstTimeCaller
- ym:s:offlineCallHoldDuration
- ym:s:offlineCallMissed
- ym:s:offlineCallTag
- ym:s:offlineCallTalkDuration
- ym:s:offlineChatAnswered
- ym:s:offlineChatPlatform
- ym:s:offlineChatTag
- ym:s:operatingSystem
- ym:s:operatingSystemRoot
- ym:s:originalBounce
- ym:s:originalPageViews
- ym:s:originalVisitDuration
- ym:s:originalVisitDurationInterval
- ym:s:pageViews
- ym:s:pageViewsInterval
- ym:s:paramsLevel1
- ym:s:paramsLevel10
- ym:s:paramsLevel2
- ym:s:paramsLevel3
- ym:s:paramsLevel4
- ym:s:paramsLevel5
- ym:s:paramsLevel6
- ym:s:paramsLevel7
- ym:s:paramsLevel8
- ym:s:paramsLevel9
- ym:s:physicalScreenHeight
- ym:s:physicalScreenResolution
- ym:s:physicalScreenWidth
- ym:s:previousVisitDate
- ym:s:previousVisitDatePeriod<group>
- ym:s:previousVisitDayOfMonth
- ym:s:previousVisitDayOfWeek
- ym:s:previousVisitMonth
- ym:s:previousVisitStartOfMonth
- ym:s:previousVisitStartOfQuarter
- ym:s:previousVisitStartOfWeek
- ym:s:previousVisitStartOfYear
- ym:s:previousVisitYear
- ym:s:productBrand
- ym:s:productBrandCart
- ym:s:productCategoryLevel1
- ym:s:productCategoryLevel2
- ym:s:productCategoryLevel3
- ym:s:productCategoryLevel4
- ym:s:productCategoryLevel5
- ym:s:productCoupon
- ym:s:productCurrency
- ym:s:productDiscount
- ym:s:productEventURL
- ym:s:productID
- ym:s:productIDCart
- ym:s:productList
- ym:s:productName
- ym:s:productNameCart
- ym:s:productPosition
- ym:s:productPrice
- ym:s:productSum
- ym:s:productVariant
- ym:s:publisherArticleAuthor
- ym:s:publisherArticleFromTitle
- ym:s:publisherArticleHasFullRead
- ym:s:publisherArticleHasFullScroll
- ym:s:publisherArticleHasRecircled
- ym:s:publisherArticlePublishedDate
- ym:s:publisherArticleReadPart
- ym:s:publisherArticleRubric
- ym:s:publisherArticleRubric2
- ym:s:publisherArticleScrollDown
- ym:s:publisherArticleTitle
- ym:s:publisherArticleTopic
- ym:s:publisherArticleURL
- ym:s:publisherLongArticle
- ym:s:publisherPageFormat
- ym:s:publisherTrafficSource
- ym:s:publisherTrafficSource2
- ym:s:purchaseCoupon
- ym:s:purchaseExistsVisit
- ym:s:purchaseID
- ym:s:purchaseRevenue
- ym:s:purchaseRevenueVisit
- ym:s:referer
- ym:s:refererDomain
- ym:s:refererPath
- ym:s:refererPathFull
- ym:s:refererPathLevel1
- ym:s:refererPathLevel2
- ym:s:refererPathLevel3
- ym:s:refererPathLevel4
- ym:s:refererPathLevel5
- ym:s:refererProto
- ym:s:regionArea
- ym:s:regionCity
- ym:s:regionCitySize
- ym:s:regionContinent
- ym:s:regionCountry
- ym:s:regionDistrict
- ym:s:screenColors
- ym:s:screenFormat
- ym:s:screenHeight
- ym:s:screenOrientation
- ym:s:screenResolution
- ym:s:screenWidth
- ym:s:startOfDekaminute
- ym:s:startOfHour
- ym:s:startOfMinute
- ym:s:startOfMonth
- ym:s:startOfQuarter
- ym:s:startOfWeek
- ym:s:startOfYear
- ym:s:startURL
- ym:s:startURLDomain
- ym:s:startURLPath
- ym:s:startURLPathFull
- ym:s:startURLPathLevel1
- ym:s:startURLPathLevel2
- ym:s:startURLPathLevel3
- ym:s:startURLPathLevel4
- ym:s:startURLPathLevel5
- ym:s:startURLProto
- ym:s:thirdPartyCookieEnabled
- ym:s:topLevelDomain
- ym:s:userClientUserId
- ym:s:userParamsLevel1
- ym:s:userParamsLevel2
- ym:s:userParamsLevel3
- ym:s:userParamsLevel4
- ym:s:userParamsLevel5
- ym:s:userVisits
- ym:s:userVisitsInterval
- ym:s:userVisitsPeriod
- ym:s:userVisitsPeriodInterval
- ym:s:vacuumEvent
- ym:s:vacuumOrganization
- ym:s:vacuumSurface
- ym:s:visitDuration
- ym:s:visitDurationInterval
- ym:s:windowClientArea
- ym:s:windowClientHeight
- ym:s:windowClientWidth
- ym:s:yanBlockID
- ym:s:yanBlockSize
- ym:s:yanPageID
- ym:s:yanUrl
- ym:s:yanUrlPathLevel1
- ym:s:yanUrlPathLevel2
- ym:s:yanUrlPathLevel3
- ym:s:yanUrlPathLevel4
- ym:s:year
- ym:up:paramsLevel1
- ym:up:paramsLevel2
- ym:up:paramsLevel3
- ym:up:paramsLevel4
- ym:up:paramsLevel5
- Metrics
- ym:ad:GCLIDPercentage
- ym:ad:<currency>ConvertedAdCostPerVisit
- ym:ad:<currency>ConvertedAdCost
- ym:ad:affinityIndexInterests2
- ym:ad:affinityIndexInterests
- ym:ad:anyGoalConversionRate
- ym:ad:anyGoalConverted<currency>Revenue
- ym:ad:anyGoalReachesPerUser
- ym:ad:anyGoalReaches
- ym:ad:anyGoalUserConversionRate
- ym:ad:anyGoalUsers
- ym:ad:anyGoalVisits
- ym:ad:avgDaysBetweenVisits
- ym:ad:avgDaysSinceFirstVisit
- ym:ad:avgParams
- ym:ad:avgVisitDurationSeconds
- ym:ad:blockedPercentage
- ym:ad:bounceRate
- ym:ad:clicks
- ym:ad:cookieEnabledPercentage
- ym:ad:ePromotionClicksUniq
- ym:ad:ePromotionClicksUserPercentage
- ym:ad:ePromotionClicks
- ym:ad:ePromotionImpressionsUniq
- ym:ad:ePromotionImpressionsUserPercentage
- ym:ad:ePromotionImpressions
- ym:ad:ecommercePurchases
- ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:ad:ecommerce<currency>ConvertedRevenuePerVisit
- ym:ad:ecommerce<currency>ConvertedRevenue
- ym:ad:favoriteGoalsConversionRate
- ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:ad:favoriteGoalsConverted<currency>Revenue
- ym:ad:favoriteGoalsReachesPerUser
- ym:ad:favoriteGoalsReaches
- ym:ad:favoriteGoalsUserConversionRate
- ym:ad:favoriteGoalsUsers
- ym:ad:favoriteGoalsVisits
- ym:ad:goal<goal_id>conversionRate
- ym:ad:goal<goal_id>converted<currency>AdCostPerVisit
- ym:ad:goal<goal_id>converted<currency>CPA
- ym:ad:goal<goal_id>converted<currency>Revenue
- ym:ad:goal<goal_id>reachesPerUser
- ym:ad:goal<goal_id>reaches
- ym:ad:goal<goal_id>userConversionRate
- ym:ad:goal<goal_id>users
- ym:ad:goal<goal_id>visits
- ym:ad:jsEnabledPercentage
- ym:ad:manPercentage
- ym:ad:mobilePercentage
- ym:ad:newUserVisitsPercentage
- ym:ad:newUsers
- ym:ad:oneDayBetweenVisitsPercentage
- ym:ad:oneVisitPerUserPercentage
- ym:ad:over32VisitsPerUserPercentage
- ym:ad:over54AgePercentage
- ym:ad:overMonthBetweenVisitsPercentage
- ym:ad:overYearSinceFirstVisitPercentage
- ym:ad:overYearUserRecencyPercentage
- ym:ad:pageDepth
- ym:ad:pageviews
- ym:ad:paramsNumber
- ym:ad:percentNewVisitors
- ym:ad:productBasketsPrice
- ym:ad:productBasketsQuantity
- ym:ad:productBasketsRemoveUniq
- ym:ad:productBasketsRemoveUserPercentage
- ym:ad:productBasketsUniq
- ym:ad:productBasketsUserPercentage
- ym:ad:productBaskets<currency>ConvertedPrice
- ym:ad:productClicksUniq
- ym:ad:productClicksUserPercentage
- ym:ad:productClicks
- ym:ad:productImpressionsUniq
- ym:ad:productImpressionsUserPercentage
- ym:ad:productImpressions
- ym:ad:productInListImpressionsUniq
- ym:ad:productInListImpressionsUserPercentage
- ym:ad:productInListImpressions
- ym:ad:productPurchasedPrice
- ym:ad:productPurchasedQuantity
- ym:ad:productPurchasedUniq
- ym:ad:productPurchased<currency>ConvertedPrice
- ym:ad:robotPercentage
- ym:ad:robotVisits
- ym:ad:sumParams
- ym:ad:thirdPartyCookieEnabledPercentage
- ym:ad:under18AgePercentage
- ym:ad:upTo24AgePercentage
- ym:ad:upTo31VisitsPerUserPercentage
- ym:ad:upTo34AgePercentage
- ym:ad:upTo3VisitsPerUserPercentage
- ym:ad:upTo44AgePercentage
- ym:ad:upTo54AgePercentage
- ym:ad:upTo7VisitsPerUserPercentage
- ym:ad:upToDaySinceFirstVisitPercentage
- ym:ad:upToDayUserRecencyPercentage
- ym:ad:upToMonthBetweenVisitsPercentage
- ym:ad:upToMonthSinceFirstVisitPercentage
- ym:ad:upToMonthUserRecencyPercentage
- ym:ad:upToQuarterSinceFirstVisitPercentage
- ym:ad:upToQuarterUserRecencyPercentage
- ym:ad:upToWeekBetweenVisitsPercentage
- ym:ad:upToWeekSinceFirstVisitPercentage
- ym:ad:upToWeekUserRecencyPercentage
- ym:ad:upToYearSinceFirstVisitPercentage
- ym:ad:upToYearUserRecencyPercentage
- ym:ad:userRecencyDays
- ym:ad:usersPurchasePercentage
- ym:ad:users
- ym:ad:visitsPerDay
- ym:ad:visitsPerHour
- ym:ad:visitsPerMinute
- ym:ad:visits
- ym:ad:womanPercentage
- ym:dl:blockedPercentage
- ym:dl:cookieEnabledPercentage
- ym:dl:downloads
- ym:dl:jsEnabledPercentage
- ym:dl:mobilePercentage
- ym:dl:pageviewsPerDay
- ym:dl:pageviewsPerHour
- ym:dl:pageviewsPerMinute
- ym:dl:thirdPartyCookieEnabledPercentage
- ym:dl:users
- ym:ep:avgEventParams
- ym:ep:eventPageViews
- ym:ep:eventParamsNumber
- ym:ep:eventsNumber
- ym:ep:sumEventParams
- ym:ev:GCLIDPercentage
- ym:ev:affinityIndexInterests2
- ym:ev:affinityIndexInterests
- ym:ev:anyGoalConversionRate
- ym:ev:anyGoalConverted<currency>Revenue
- ym:ev:anyGoalReachesPerUser
- ym:ev:anyGoalReaches
- ym:ev:anyGoalUserConversionRate
- ym:ev:anyGoalUsers
- ym:ev:anyGoalVisits
- ym:ev:avgDaysBetweenVisits
- ym:ev:avgDaysSinceFirstVisit
- ym:ev:avgOriginalVisitDurationSeconds
- ym:ev:avgParams
- ym:ev:avgVisitDurationSeconds
- ym:ev:blockedPercentage
- ym:ev:bounceRate
- ym:ev:cdpOrdersAllOrders
- ym:ev:cdpOrdersCancelled
- ym:ev:cdpOrdersConversionIntoOrder
- ym:ev:cdpOrdersConversionIntoPayment
- ym:ev:cdpOrdersInProgress
- ym:ev:cdpOrdersOther
- ym:ev:cdpOrdersPayed
- ym:ev:cdpOrdersSpam
- ym:ev:cdpOrders<currency>AverageCheque
- ym:ev:cdpOrders<currency>Profit
- ym:ev:cdpOrders<currency>Revenue
- ym:ev:cookieEnabledPercentage
- ym:ev:ePromotionClicksUniq
- ym:ev:ePromotionClicksUserPercentage
- ym:ev:ePromotionClicks
- ym:ev:ePromotionImpressionsUniq
- ym:ev:ePromotionImpressionsUserPercentage
- ym:ev:ePromotionImpressions
- ym:ev:ecommercePurchases
- ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:ev:ecommerce<currency>ConvertedRevenuePerVisit
- ym:ev:ecommerce<currency>ConvertedRevenue
- ym:ev:expenseClicks
- ym:ev:expense<currency>CPC
- ym:ev:expense<currency>EcommerceCPA
- ym:ev:expense<currency>EcommerceCRR
- ym:ev:expense<currency>EcommerceROI
- ym:ev:expense<currency>FavoriteGoalsCPA
- ym:ev:expense<currency>FavoriteGoalsCRR
- ym:ev:expense<currency>FavoriteGoalsROI
- ym:ev:expense<currency>FavoriteGoalsUserCPA
- ym:ev:expense<currency>FavoriteGoalsVisitCPA
- ym:ev:expenses<currency>
- ym:ev:favoriteGoalsConversionRate
- ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:ev:favoriteGoalsConverted<currency>Revenue
- ym:ev:favoriteGoalsReachesPerUser
- ym:ev:favoriteGoalsReaches
- ym:ev:favoriteGoalsUserConversionRate
- ym:ev:favoriteGoalsUsers
- ym:ev:favoriteGoalsVisits
- ym:ev:goal<goal_id>conversionRate
- ym:ev:goal<goal_id>converted<currency>Revenue
- ym:ev:goal<goal_id>expense<currency>CRR
- ym:ev:goal<goal_id>expense<currency>ROI
- ym:ev:goal<goal_id>expense<currency>ReachCPA
- ym:ev:goal<goal_id>expense<currency>UserCPA
- ym:ev:goal<goal_id>expense<currency>VisitCPA
- ym:ev:goal<goal_id>reachesPerUser
- ym:ev:goal<goal_id>reaches
- ym:ev:goal<goal_id>userConversionRate
- ym:ev:goal<goal_id>users
- ym:ev:goal<goal_id>visits
- ym:ev:jsEnabledPercentage
- ym:ev:manPercentage
- ym:ev:mobilePercentage
- ym:ev:newUserVisitsPercentage
- ym:ev:newUsers
- ym:ev:oneDayBetweenVisitsPercentage
- ym:ev:oneVisitPerUserPercentage
- ym:ev:originalBounceRate
- ym:ev:originalPageDepth
- ym:ev:originalPageviews
- ym:ev:over32VisitsPerUserPercentage
- ym:ev:over54AgePercentage
- ym:ev:overMonthBetweenVisitsPercentage
- ym:ev:overYearSinceFirstVisitPercentage
- ym:ev:overYearUserRecencyPercentage
- ym:ev:pageDepth
- ym:ev:pageviews
- ym:ev:paramsNumber
- ym:ev:percentNewVisitors
- ym:ev:productBasketsPrice
- ym:ev:productBasketsQuantity
- ym:ev:productBasketsRemoveUniq
- ym:ev:productBasketsRemoveUserPercentage
- ym:ev:productBasketsUniq
- ym:ev:productBasketsUserPercentage
- ym:ev:productBaskets<currency>ConvertedPrice
- ym:ev:productClicksUniq
- ym:ev:productClicksUserPercentage
- ym:ev:productClicks
- ym:ev:productImpressionsUniq
- ym:ev:productImpressionsUserPercentage
- ym:ev:productImpressions
- ym:ev:productInListImpressionsUniq
- ym:ev:productInListImpressionsUserPercentage
- ym:ev:productInListImpressions
- ym:ev:productPurchasedPrice
- ym:ev:productPurchasedQuantity
- ym:ev:productPurchasedUniq
- ym:ev:productPurchased<currency>ConvertedPrice
- ym:ev:robotPercentage
- ym:ev:robotVisits
- ym:ev:sumParams
- ym:ev:thirdPartyCookieEnabledPercentage
- ym:ev:under18AgePercentage
- ym:ev:upTo24AgePercentage
- ym:ev:upTo31VisitsPerUserPercentage
- ym:ev:upTo34AgePercentage
- ym:ev:upTo3VisitsPerUserPercentage
- ym:ev:upTo44AgePercentage
- ym:ev:upTo54AgePercentage
- ym:ev:upTo7VisitsPerUserPercentage
- ym:ev:upToDaySinceFirstVisitPercentage
- ym:ev:upToDayUserRecencyPercentage
- ym:ev:upToMonthBetweenVisitsPercentage
- ym:ev:upToMonthSinceFirstVisitPercentage
- ym:ev:upToMonthUserRecencyPercentage
- ym:ev:upToQuarterSinceFirstVisitPercentage
- ym:ev:upToQuarterUserRecencyPercentage
- ym:ev:upToWeekBetweenVisitsPercentage
- ym:ev:upToWeekSinceFirstVisitPercentage
- ym:ev:upToWeekUserRecencyPercentage
- ym:ev:upToYearSinceFirstVisitPercentage
- ym:ev:upToYearUserRecencyPercentage
- ym:ev:userRecencyDays
- ym:ev:usersPurchasePercentage
- ym:ev:users
- ym:ev:visitsPerDay
- ym:ev:visitsPerHour
- ym:ev:visitsPerMinute
- ym:ev:visits
- ym:ev:womanPercentage
- ym:pv:blockedPercentage
- ym:pv:cookieEnabledPercentage
- ym:pv:jsEnabledPercentage
- ym:pv:mobilePercentage
- ym:pv:pageviewsPerDay
- ym:pv:pageviewsPerHour
- ym:pv:pageviewsPerMinute
- ym:pv:pageviews
- ym:pv:thirdPartyCookieEnabledPercentage
- ym:pv:users
- ym:s:GCLIDPercentage
- ym:s:adfoxARPU
- ym:s:adfoxCPMV
- ym:s:adfoxClicks
- ym:s:adfoxCountEvent10
- ym:s:adfoxCountEvent11
- ym:s:adfoxCountEvent12
- ym:s:adfoxCountEvent13
- ym:s:adfoxCountEvent14
- ym:s:adfoxCountEvent15
- ym:s:adfoxCountEvent16
- ym:s:adfoxCountEvent17
- ym:s:adfoxCountEvent18
- ym:s:adfoxCountEvent19
- ym:s:adfoxCountEvent1
- ym:s:adfoxCountEvent20
- ym:s:adfoxCountEvent21
- ym:s:adfoxCountEvent22
- ym:s:adfoxCountEvent23
- ym:s:adfoxCountEvent24
- ym:s:adfoxCountEvent25
- ym:s:adfoxCountEvent26
- ym:s:adfoxCountEvent27
- ym:s:adfoxCountEvent28
- ym:s:adfoxCountEvent29
- ym:s:adfoxCountEvent2
- ym:s:adfoxCountEvent30
- ym:s:adfoxCountEvent3
- ym:s:adfoxCountEvent4
- ym:s:adfoxCountEvent5
- ym:s:adfoxCountEvent6
- ym:s:adfoxCountEvent7
- ym:s:adfoxCountEvent8
- ym:s:adfoxCountEvent9
- ym:s:adfoxECPM
- ym:s:adfoxPriceGoogle
- ym:s:adfoxPriceHeaderBidding
- ym:s:adfoxPricePerHit
- ym:s:adfoxPricePerUser
- ym:s:adfoxPricePerVisit
- ym:s:adfoxPriceStrict
- ym:s:adfoxPriceYan
- ym:s:adfoxPrice
- ym:s:adfoxRPM
- ym:s:adfoxRendersDefaultShare
- ym:s:adfoxRendersDefault
- ym:s:adfoxRendersPerHit
- ym:s:adfoxRendersPerUser
- ym:s:adfoxRendersPerVisit
- ym:s:adfoxRenders
- ym:s:adfoxRequests
- ym:s:adfoxShows
- ym:s:adfoxVisibility
- ym:s:affinityIndexInterests2
- ym:s:affinityIndexInterests
- ym:s:anyGoalConversionRate
- ym:s:anyGoalConverted<currency>Revenue
- ym:s:anyGoalReachesPerUser
- ym:s:anyGoalReaches
- ym:s:anyGoalUserConversionRate
- ym:s:anyGoalUsers
- ym:s:anyGoalVisits
- ym:s:avgDaysBetweenVisits
- ym:s:avgDaysSinceFirstVisit
- ym:s:avgOriginalVisitDurationSeconds
- ym:s:avgParams
- ym:s:avgPublisherArticleInvolvedTimeSeconds
- ym:s:avgUserParams
- ym:s:avgVisitDurationSeconds
- ym:s:blockedPercentage
- ym:s:bounceRate
- ym:s:cdpOrdersAllOrders
- ym:s:cdpOrdersCancelled
- ym:s:cdpOrdersConversionIntoOrder
- ym:s:cdpOrdersConversionIntoPayment
- ym:s:cdpOrdersInProgress
- ym:s:cdpOrdersOther
- ym:s:cdpOrdersPayed
- ym:s:cdpOrdersSpam
- ym:s:cdpOrders<currency>AverageCheque
- ym:s:cdpOrders<currency>Profit
- ym:s:cdpOrders<currency>Revenue
- ym:s:cookieEnabledPercentage
- ym:s:crossDeviceUsers
- ym:s:ePromotionClicksUniq
- ym:s:ePromotionClicksUserPercentage
- ym:s:ePromotionClicks
- ym:s:ePromotionImpressionsUniq
- ym:s:ePromotionImpressionsUserPercentage
- ym:s:ePromotionImpressions
- ym:s:ecommercePurchases
- ym:s:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:s:ecommerce<currency>ConvertedRevenuePerVisit
- ym:s:ecommerce<currency>ConvertedRevenue
- ym:s:favoriteGoalsConversionRate
- ym:s:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:s:favoriteGoalsConverted<currency>Revenue
- ym:s:favoriteGoalsReachesPerUser
- ym:s:favoriteGoalsReaches
- ym:s:favoriteGoalsUserConversionRate
- ym:s:favoriteGoalsUsers
- ym:s:favoriteGoalsVisits
- ym:s:goal<goal_id>conversionRate
- ym:s:goal<goal_id>converted<currency>Revenue
- ym:s:goal<goal_id>reachesPerUser
- ym:s:goal<goal_id>reaches
- ym:s:goal<goal_id>userConversionRate
- ym:s:goal<goal_id>users
- ym:s:goal<goal_id>visits
- ym:s:jsEnabledPercentage
- ym:s:manPercentage
- ym:s:mobilePercentage
- ym:s:newUserVisitsPercentage
- ym:s:newUsers
- ym:s:offlineCallDurationAvg
- ym:s:offlineCallHoldDurationTillAnswerAvg
- ym:s:offlineCallHoldDurationTillMissAvg
- ym:s:offlineCallTalkDurationAvg
- ym:s:offlineCall<currency>ConvertedRevenueAvg
- ym:s:offlineCall<currency>ConvertedRevenue
- ym:s:offlineCallsFirstTimeCallerPercentage
- ym:s:offlineCallsFirstTimeCaller
- ym:s:offlineCallsMissedPercentage
- ym:s:offlineCallsMissed
- ym:s:offlineCallsUniq
- ym:s:offlineCalls
- ym:s:offlineChatsMissedPercentage
- ym:s:offlineChatsMissed
- ym:s:offlineChats
- ym:s:oneDayBetweenVisitsPercentage
- ym:s:oneVisitPerUserPercentage
- ym:s:originalBounceRate
- ym:s:originalPageDepth
- ym:s:originalPageviews
- ym:s:over32VisitsPerUserPercentage
- ym:s:over54AgePercentage
- ym:s:overMonthBetweenVisitsPercentage
- ym:s:overYearSinceFirstVisitPercentage
- ym:s:overYearUserRecencyPercentage
- ym:s:pageDepth
- ym:s:pageviews
- ym:s:paramsNumber
- ym:s:percentNewVisitors
- ym:s:productBasketsPrice
- ym:s:productBasketsQuantity
- ym:s:productBasketsRemoveUniq
- ym:s:productBasketsRemoveUserPercentage
- ym:s:productBasketsUniq
- ym:s:productBasketsUserPercentage
- ym:s:productBaskets<currency>ConvertedPrice
- ym:s:productClicksUniq
- ym:s:productClicksUserPercentage
- ym:s:productClicks
- ym:s:productImpressionsUniq
- ym:s:productImpressionsUserPercentage
- ym:s:productImpressions
- ym:s:productInListImpressionsUniq
- ym:s:productInListImpressionsUserPercentage
- ym:s:productInListImpressions
- ym:s:productPurchasedPrice
- ym:s:productPurchasedQuantity
- ym:s:productPurchasedUniq
- ym:s:productPurchased<currency>ConvertedPrice
- ym:s:publisherArticleFullReadShare
- ym:s:publisherArticleRecirculation
- ym:s:publisherArticleUsersRecircled
- ym:s:publisherArticleViewsFullScrollShare
- ym:s:publisherMobileOrTabletViewsShare
- ym:s:publisherMobileOrTabletViews
- ym:s:publisherViewsFullRead
- ym:s:publisherViewsFullScroll
- ym:s:publisherusers
- ym:s:publisherviewsPerDay
- ym:s:publisherviewsPerHour
- ym:s:publisherviewsPerMinute
- ym:s:publisherviews
- ym:s:robotPercentage
- ym:s:robotProPercentage
- ym:s:robotVisits
- ym:s:rwArticleCTR
- ym:s:rwArticleClicks
- ym:s:rwArticleShows
- ym:s:rwArticleVisibility
- ym:s:rwCTR
- ym:s:rwClicksSum
- ym:s:rwShows
- ym:s:rwVisibility
- ym:s:sumParams
- ym:s:sumPublisherArticleInvolvedTimeSeconds
- ym:s:sumUserParams
- ym:s:thirdPartyCookieEnabledPercentage
- ym:s:under18AgePercentage
- ym:s:upTo24AgePercentage
- ym:s:upTo31VisitsPerUserPercentage
- ym:s:upTo34AgePercentage
- ym:s:upTo3VisitsPerUserPercentage
- ym:s:upTo44AgePercentage
- ym:s:upTo54AgePercentage
- ym:s:upTo7VisitsPerUserPercentage
- ym:s:upToDaySinceFirstVisitPercentage
- ym:s:upToDayUserRecencyPercentage
- ym:s:upToMonthBetweenVisitsPercentage
- ym:s:upToMonthSinceFirstVisitPercentage
- ym:s:upToMonthUserRecencyPercentage
- ym:s:upToQuarterSinceFirstVisitPercentage
- ym:s:upToQuarterUserRecencyPercentage
- ym:s:upToWeekBetweenVisitsPercentage
- ym:s:upToWeekSinceFirstVisitPercentage
- ym:s:upToWeekUserRecencyPercentage
- ym:s:upToYearSinceFirstVisitPercentage
- ym:s:upToYearUserRecencyPercentage
- ym:s:userParamsNumber
- ym:s:userRecencyDays
- ym:s:usersPurchasePercentage
- ym:s:users
- ym:s:vacuumeventsPerUser
- ym:s:vacuumevents
- ym:s:vacuumusers
- ym:s:visitsPerDay
- ym:s:visitsPerHour
- ym:s:visitsPerMinute
- ym:s:visits
- ym:s:womanPercentage
- ym:s:yanARPU
- ym:s:yanCPMV
- ym:s:yanECPM
- ym:s:yanPartnerPrice
- ym:s:yanRPM
- ym:s:yanRendersPerHit
- ym:s:yanRendersPerUser
- ym:s:yanRendersPerVisit
- ym:s:yanRenders
- ym:s:yanRequests
- ym:s:yanRevenuePerHit
- ym:s:yanRevenuePerVisit
- ym:s:yanShows
- ym:s:yanVisibility
- ym:up:params
- ym:up:users
Dimensions
ym:ad:<attribution>Currency
Currency set in the Yandex Direct campaign.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectBanner
Yandex Direct ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ad:<attribution>DirectBannerGroup
Yandex.Direct ad group.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ad:<attribution>DirectConditionType
Type of ad impression criteria.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectOrder
Campaign ID in Yandex Direct.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectPhraseOrCond
Ad impression criteria. Criteria can be a keyword, or retargeting criteria.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectPlatform
Yandex.Direct ad site.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectPlatformType
Type of Yandex Direct placement where the ad is served.
Operators: !., !=, =., ==
ym:ad:<attribution>DirectSearchPhrase
Keyword of last click by Yandex.Direct ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ad:<attribution>DisplayCampaign
Yandex Display order number
Operators: !., !=, =., ==
ym:ad:ageInterval
User age, interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:ad:gender
User's gender. Possible values: male or female.
Operators: !., !=, =., ==
ym:ad:regionArea
Oblasts where site users are located.
Operators: !., !=, =., ==
ym:ad:regionCity
Cities where site users are located.
Operators: !., !=, =., ==
ym:ad:regionCitySize
City size by pop.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ad:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==
ym:ad:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==
ym:ad:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==
ym:dl:SBCLID
SBCLID tag value
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URL
URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLDomain
Domain page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLParamName
URL parameter
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLParamNameAndValue
Parameter and its value in the URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLParamValue
URL parameter value
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPath
Part of the page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathFull
Part of URL of page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathLevel1
First level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathLevel2
Second level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathLevel3
Third level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the third level URL ishttp://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathLevel4
Fourth level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLPathLevel5
Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:URLProto
Page protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:UTMCampaign
Name of ongoing ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:UTMContent
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:UTMMedium
Marketing tool
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:UTMSource
Source of click
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:UTMTerm
Keywords
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:ageInterval
User age, interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==
ym:dl:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==
ym:dl:browserAndVersionMajor
Name and version of browser.
Operators: !., !=, =., ==
ym:dl:browserCountry
Browser country
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:browserDate
Date on user's computer in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserDatePeriod<group>
Date on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserDateTime
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserDayOfMonth
Day of month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserDayOfWeek
Day of week on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserDekaminute
Decaminute on the user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==
ym:dl:browserEngineVersion1
First number in user's browser engine version.
Operators: !., !=, =., ==
ym:dl:browserEngineVersion2
Second number in user's browser engine version.
Operators: !., !=, =., ==
ym:dl:browserEngineVersion3
Third number (usually the build number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:dl:browserEngineVersion4
Fourth number (usually the revision number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:dl:browserHour
Hour on user's computer in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserHourMinute
Hour and minute on user's computer
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:browserLanguage
Browser language
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:browserMinute
Minute on visitor's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserMonth
Month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfDekaminute
Date and time of the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfHour
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfMinute
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfMonth
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfQuarter
Date and time on user's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfWeek
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserStartOfYear
Date and time on user's computer in format YYYY-MM-DD HH:mm:ss, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:browserYear
Year on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:clientTimeZone
Time zone on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:cookieEnabled
Cookie
Operators: !., !=, =., ==
ym:dl:date
Date of page view in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:datePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:dateTime
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the time zone of the tag)
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:dayOfMonth
Day of month of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:dayOfWeek
Day of week of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:dekaminute
Decaminute of pageview
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:deviceCategory
The type of device used for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==
ym:dl:downloadURL
File download
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:from
From label
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:gender
User's gender. Possible values: male or female.
Operators: !., !=, =., ==
ym:dl:hasAdBlocker
Presence of ad blockers
Operators: !., !=, =., ==
ym:dl:hasGCLID
GCLID tag present.
Operators: !., !=, =., ==
ym:dl:hasSBCLID
SBCLID tag presence
Operators: !., !=, =., ==
ym:dl:hour
Hour of page view in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:hourMinute
Hour and minute of viewing
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:ipAddress
The user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:javascriptEnabled
JavaScript present
Operators: !., !=, =., ==
ym:dl:minute
Minute of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:mobilePhone
Device manufacturer
Operators: !., !=, =., ==
ym:dl:mobilePhoneModel
Device model
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:month
Month of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:openstatAd
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:openstatCampaign
Ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:openstatService
Ad service
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:openstatSource
Placement location
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:operatingSystem
Operating system (detailed)
Operators: !., !=, =., ==
ym:dl:operatingSystemRoot
Operating systems group
Operators: !., !=, =., ==
ym:dl:pageURL
Download page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:physicalScreenResolution
Actual screen resolution based on data device pixel ratio. For example, 1920х1080.
Operators: !., !=, =., ==
ym:dl:physicalScreenWidth
Physical width of screen based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:regionArea
Oblasts where site users are located.
Operators: !., !=, =., ==
ym:dl:regionCity
Cities where site users are located.
Operators: !., !=, =., ==
ym:dl:regionCitySize
City size by pop.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==
ym:dl:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==
ym:dl:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==
ym:dl:screenColors
Depth of screen color in bytes. For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==
ym:dl:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==
ym:dl:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfDekaminute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfHour
Date and time of page view in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfMinute
Date and time of page view in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfMonth
Date of viewing in format YYYY-MM-DD, rounded to start of month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfQuarter
Date of pageview in the format YYYY-MM-DD, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfWeek
Date of viewing in format YYYY-MM-DD, rounded to start of week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:startOfYear
Date of viewing in format YYYY-MM-DD, rounded to start of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:thirdPartyCookieEnabled
Third-party cookies
Operators: !., !=, =., ==
ym:dl:title
Page title
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:dl:windowClientArea
Size of the client's browser window, for example 1920х1080.
Operators: !., !=, =., ==
ym:dl:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:dl:year
Year of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:actionGoal
Goals achieved and sent to Yandex Metrica using the reachGoal method
Operators: !., !=, =., ==
ym:ep:ageInterval
User age, interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==
ym:ep:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==
ym:ep:browserAndVersionMajor
Name and version of browser.
Operators: !., !=, =., ==
ym:ep:browserDate
Date on user's computer in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserDatePeriod<group>
Date on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserDateTime
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserDayOfMonth
Day of month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserDayOfWeek
Day of week on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserDekaminute
Decaminute on the user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==
ym:ep:browserEngineVersion1
First number in user's browser engine version.
Operators: !., !=, =., ==
ym:ep:browserEngineVersion2
Second number in user's browser engine version.
Operators: !., !=, =., ==
ym:ep:browserEngineVersion3
Third number (usually the build number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:ep:browserEngineVersion4
Fourth number (usually the revision number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:ep:browserHour
Hour on user's computer in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserHourMinute
Hour and minute on user's computer
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:browserMinute
Minute on visitor's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserMonth
Month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfDekaminute
Date and time of the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfHour
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfMinute
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfMonth
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfQuarter
Date and time on user's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfWeek
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserStartOfYear
Date and time on user's computer in format YYYY-MM-DD HH:mm:ss, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:browserYear
Year on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:cookieEnabled
Cookie
Operators: !., !=, =., ==
ym:ep:date
Date of event in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:datePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:dateTime
Date and time of event in YYYY-MM-DD HH:mm:ss format (tag's time zone)
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:dayOfMonth
Event's date of the month in DD format
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:dayOfWeek
Event's day of the week
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:dekaminute
Time of event rounded to the start of a 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:deviceCategory
The type of device used for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==
ym:ep:eventParamsLevel1
Event parameter, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel10
Event parameter, level 10
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel2
Event parameter, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel3
Event parameter, level 3
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel4
Event parameter, level 4
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel5
Event parameter, level 5
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel6
Event parameter, level 6
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel7
Event parameter, level 7
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel8
Event parameter, level 8
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventParamsLevel9
Event parameter, level 9
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURL
URL of the page where conversion occurred
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLDomain
Page domain where conversion occurred
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLParamName
GET parameter of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLParamNameAndValue
GET parameter value of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLParamValue
GET parameter value of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPath
Part of the page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathFull
Part of the page URL right after the domain. Unlike a simple path, it also includes sections of parameters and fragment
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathLevel1
First level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathLevel2
Second level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathLevel3
Third level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the third level URL ishttp://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathLevel4
Fourth level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLPathLevel5
Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:eventURLProto
Network protocol of the page URL where conversion occurred
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:gender
User's gender. Possible values: male or female.
Operators: !., !=, =., ==
ym:ep:hasAdBlocker
Presence of ad blockers
Operators: !., !=, =., ==
ym:ep:hour
Hour of event in HH:00 format
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:hourMinute
Minute of event in HH:MM format
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:ipAddress
The user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:javascriptEnabled
JavaScript present
Operators: !., !=, =., ==
ym:ep:minute
Minute of event in MM format
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:mobilePhone
Device manufacturer
Operators: !., !=, =., ==
ym:ep:mobilePhoneModel
Device model
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:ep:month
Month of event in MM format
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:operatingSystem
Operating system (detailed)
Operators: !., !=, =., ==
ym:ep:operatingSystemRoot
Operating systems group
Operators: !., !=, =., ==
ym:ep:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:physicalScreenResolution
Actual screen resolution based on data device pixel ratio. For example, 1920х1080.
Operators: !., !=, =., ==
ym:ep:physicalScreenWidth
Physical width of screen based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:regionArea
Oblasts where site users are located.
Operators: !., !=, =., ==
ym:ep:regionCity
Cities where site users are located.
Operators: !., !=, =., ==
ym:ep:regionCitySize
City size by pop.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==
ym:ep:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==
ym:ep:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==
ym:ep:screenColors
Depth of screen color in bytes. For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==
ym:ep:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==
ym:ep:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfDekaminute
Date and time of event in YYYY-MM-DD HH:mm:ss format, rounded to the start of a 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfHour
Date and time of event in YYYY-MM-DD HH:mm:ss format, rounded to the start of an hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfMinute
Date and time of event in YYYY-MM-DD HH:mm:ss format, rounded to the start of a minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfMonth
Date of event in YYYY-MM-DD format, rounded to the start of a month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfQuarter
Date of event in YYYY-MM-DD format, rounded to the start of a quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfWeek
Date of event in YYYY-MM-DD format, rounded to the start of a week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:startOfYear
Date of event in YYYY-MM-DD format, rounded to the start of a year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:thirdPartyCookieEnabled
Third-party cookies
Operators: !., !=, =., ==
ym:ep:windowClientArea
Size of the client's browser window, for example 1920х1080.
Operators: !., !=, =., ==
ym:ep:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:ep:year
Year of event in YYYY format
Operators: !., !=, <, <=, =., ==, >, >=
ym:ev:<attribution>ExpenseCampaign
The value of the UTMCampaign label. It usually passes the name of the advertising campaign. For Yandex.Direct, this field is filled in automatically. A UTM tag is not required.
Operators: !., !=, =., ==
ym:ev:<attribution>ExpenseContent
The value of the UTMContent label. It usually passes the properties of a specific ad (for example, a creative) or specifies which part of the ad was clicked, such as a link or image. For Yandex.Direct, this field is filled in automatically (a UTM tag is not required). The search phrase, which is the request that the ad was shown in response to, is also passed.
Operators: !., !=, =., ==
ym:ev:<attribution>ExpenseMedium
The value of the UTMMedium label. This can be a contextual ad, mailing list, and other type of channel. You can also use this label to distinguish placement types in a particular system. For Yandex.Direct, this field is filled in automatically. A UTM tag is not required.
Operators: !., !=, =., ==
ym:ev:<attribution>ExpenseSource
The value of the UTMSource label. It usually passes the name of the particular ad system. For Yandex.Direct, this field is filled in automatically. A UTM tag is not required.
Operators: !., !=, =., ==
ym:ev:<attribution>ExpenseTerm
The value of the UTMTerm label. It usually passes key words and other ad impression conditions. For Yandex.Direct, this field is filled in automatically. A UTM tag is not required.
Operators: !., !=, =., ==
ym:ev:<attribution>SourceEngine
Second level of traffic sources
Operators: !., !=, =., ==
ym:ev:<attribution>TrafficSource
Traffic source
Operators: !., !=, =., ==
ym:pv:SBCLID
SBCLID tag value
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URL
URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLDomain
Domain page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLParamName
URL parameter
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLParamNameAndValue
Parameter and its value in the URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLParamValue
URL parameter value
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPath
Part of the page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathFull
Part of URL of page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathLevel1
First level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathLevel2
Second level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathLevel3
Third level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the third level URL ishttp://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathLevel4
Fourth level URL of page. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLPathLevel5
Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:URLProto
Page protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:UTMCampaign
Name of ongoing ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:UTMContent
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:UTMMedium
Marketing tool
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:UTMSource
Source of click
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:UTMTerm
Keywords
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:ageInterval
User age, interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==
ym:pv:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==
ym:pv:browserAndVersionMajor
Name and version of browser.
Operators: !., !=, =., ==
ym:pv:browserCountry
Browser country
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:browserDate
Date on user's computer in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserDatePeriod<group>
Date on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserDateTime
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserDayOfMonth
Day of month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserDayOfWeek
Day of week on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserDekaminute
Decaminute on the user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==
ym:pv:browserEngineVersion1
First number in user's browser engine version.
Operators: !., !=, =., ==
ym:pv:browserEngineVersion2
Second number in user's browser engine version.
Operators: !., !=, =., ==
ym:pv:browserEngineVersion3
Third number (usually the build number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:pv:browserEngineVersion4
Fourth number (usually the revision number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:pv:browserHour
Hour on user's computer in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserHourMinute
Hour and minute on user's computer
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:browserLanguage
Browser language
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:browserMinute
Minute on visitor's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserMonth
Month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfDekaminute
Date and time of the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfHour
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfMinute
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfMonth
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfQuarter
Date and time on user's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfWeek
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserStartOfYear
Date and time on user's computer in format YYYY-MM-DD HH:mm:ss, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:browserYear
Year on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:clientTimeZone
Time zone on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:cookieEnabled
Cookie
Operators: !., !=, =., ==
ym:pv:counterID
Tag
Operators: !., !=, =., ==
ym:pv:date
Date of page view in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:datePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:dateTime
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the time zone of the tag)
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:dayOfMonth
Day of month of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:dayOfWeek
Day of week of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:dekaminute
Decaminute of pageview
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:deviceCategory
The type of device used for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==
ym:pv:from
From label
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:gender
User's gender. Possible values: male or female.
Operators: !., !=, =., ==
ym:pv:hasAdBlocker
Presence of ad blockers
Operators: !., !=, =., ==
ym:pv:hasGCLID
GCLID tag present.
Operators: !., !=, =., ==
ym:pv:hasSBCLID
SBCLID tag presence
Operators: !., !=, =., ==
ym:pv:hour
Hour of page view in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:hourMinute
Hour and minute of viewing
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:ipAddress
The user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:isTurboPage
Turbo page
Operators: !., !=, =., ==
ym:pv:javascriptEnabled
JavaScript present
Operators: !., !=, =., ==
ym:pv:minute
Minute of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:mobilePhone
Device manufacturer
Operators: !., !=, =., ==
ym:pv:mobilePhoneModel
Device model
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:month
Month of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:openstatAd
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:openstatCampaign
Ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:openstatService
Ad service
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:openstatSource
Placement location
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:operatingSystem
Operating system (detailed)
Operators: !., !=, =., ==
ym:pv:operatingSystemRoot
Operating systems group
Operators: !., !=, =., ==
ym:pv:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:physicalScreenResolution
Actual screen resolution based on data device pixel ratio. For example, 1920х1080.
Operators: !., !=, =., ==
ym:pv:physicalScreenWidth
Physical width of screen based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:referer
Referrer URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererDomain
Referrer domain
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPath
Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathFull
Part of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathLevel1
First level URL of referrer. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathLevel2
Second level URL of referrer. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathLevel3
Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathLevel4
Fourth level of URL referrer. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererPathLevel5
Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:refererProto
Referrer protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:regionArea
Oblasts where site users are located.
Operators: !., !=, =., ==
ym:pv:regionCity
Cities where site users are located.
Operators: !., !=, =., ==
ym:pv:regionCitySize
City size by pop.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==
ym:pv:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==
ym:pv:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==
ym:pv:screenColors
Depth of screen color in bytes. For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==
ym:pv:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==
ym:pv:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfDekaminute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfHour
Date and time of page view in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfMinute
Date and time of page view in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfMonth
Date of viewing in format YYYY-MM-DD, rounded to start of month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfQuarter
Date of pageview in the format YYYY-MM-DD, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfWeek
Date of viewing in format YYYY-MM-DD, rounded to start of week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:startOfYear
Date of viewing in format YYYY-MM-DD, rounded to start of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:thirdPartyCookieEnabled
Third-party cookies
Operators: !., !=, =., ==
ym:pv:title
Page title
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:pv:windowClientArea
Size of the client's browser window, for example 1920х1080.
Operators: !., !=, =., ==
ym:pv:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:pv:year
Year of page view
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:EPromotionCreative
Banner name
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:EPromotionCreativeSlot
Banner location
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:EPromotionEventURL
URL of promo campaign event
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:EPromotionID
Promo campaign ID
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:EPromotionName
Promo campaign name
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:EPromotionPosition
Banner position
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:PProductBrand
Brand of item in order
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:PProductID
Item ID in order
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:PProductName
Name of item in order
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:RWArticleURLHash
Recommended article
Operators: !., !=, =., ==
ym:s:RWArticleURLPathLevel1Hash
Recommended article, level 1
Operators: !., !=, =., ==
ym:s:RWArticleURLPathLevel2Hash
Recommended article, level 2
Operators: !., !=, =., ==
ym:s:RWArticleURLPathLevel3Hash
Recommended article, level 3
Operators: !., !=, =., ==
ym:s:RWArticleURLPathLevel4Hash
Recommended article, level 4
Operators: !., !=, =., ==
ym:s:RWArticleURLPathLevel5Hash
Recommended article, level 5
Operators: !., !=, =., ==
ym:s:RWConversion
Clicks on recommendations
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:RWURLHash
Widget placement page
Operators: !., !=, =., ==
ym:s:RWURLPathLevel1Hash
Widget placement page, level 1
Operators: !., !=, =., ==
ym:s:RWURLPathLevel2Hash
Widget placement page, level 2
Operators: !., !=, =., ==
ym:s:RWURLPathLevel3Hash
Widget placement page, level 3
Operators: !., !=, =., ==
ym:s:RWURLPathLevel4Hash
Widget placement page, level 4
Operators: !., !=, =., ==
ym:s:RWURLPathLevel5Hash
Widget placement page, level 5
Operators: !., !=, =., ==
ym:s:<attribution>AdvEngine
Ad system
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>Currency
Currency set in the Yandex Direct campaign.
Operators: !., !=, =., ==
ym:s:<attribution>DirectBannerGroup
Yandex.Direct ad group.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:<attribution>DirectClickBanner
Title of Yandex.Direct ad.
Operators: !., !=, =., ==
ym:s:<attribution>DirectClickOrder
Campaign ID in Yandex Direct.
Operators: !., !=, =., ==
ym:s:<attribution>DirectConditionType
Type of ad impression criteria.
Operators: !., !=, =., ==
ym:s:<attribution>DirectPhraseOrCond
Ad impression criteria. Criteria can be a keyword, or retargeting criteria.
Operators: !., !=, =., ==
ym:s:<attribution>DirectPlatform
Yandex.Direct ad site.
Operators: !., !=, =., ==
ym:s:<attribution>DirectPlatformType
Type of Yandex Direct placement where the ad is served.
Operators: !., !=, =., ==
ym:s:<attribution>DirectSearchPhrase
Keyword of last click by Yandex.Direct ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>DisplayCampaign
Yandex Display order number
Operators: !., !=, =., ==
ym:s:<attribution>From
From label
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>HasGCLID
GCLID tag present.
Operators: !., !=, =., ==
ym:s:<attribution>HasSBCLID
SBCLID tag presence
Operators: !., !=, =., ==
ym:s:<attribution>Messenger
Click from messenger
Operators: !., !=, =., ==
ym:s:<attribution>OpenstatAd
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>OpenstatCampaign
Ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>OpenstatService
Ad service
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>OpenstatSource
Placement location
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>QRCodeProvider
QR code provider
Operators: !., !=, =., ==
ym:s:<attribution>RecommendationSystem
Click from recommendation system
Operators: !., !=, =., ==
ym:s:<attribution>ReferalSource
Sites that were traffic sources.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>SBCLID
SBCLID tag value
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>SearchEngine
Refined search engine. For example, Yandex Images.
Operators: !., !=, =., ==
ym:s:<attribution>SearchEngineRoot
ID of top-level search engine hierarchy.
Operators: !., !=, =., ==
ym:s:<attribution>SearchPhrase
Keyword from search engine.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>SocialNetwork
Traffic source - social network ID.
Operators: !., !=, =., ==
ym:s:<attribution>SocialNetworkProfile
Social network page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>SourceEngine
Second level of traffic sources
Operators: !., !=, =., ==
ym:s:<attribution>TrafficSource
Traffic source
Operators: !., !=, =., ==
ym:s:<attribution>UTMCampaign
Name of ongoing ad campaign
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>UTMContent
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>UTMMedium
Marketing tool
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>UTMSource
Source of click
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>UTMTerm
Keywords
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:<attribution>YandexRythmDetailed
Yandex Rhythm
Operators: !., !=, =., ==
ym:s:adfoxBanner
Banner
Operators: !., !=, =., ==
ym:s:adfoxBannerType
Banner type
Operators: !., !=, =., ==
ym:s:adfoxCampaign
Campaign
Operators: !., !=, =., ==
ym:s:adfoxHeaderBidding
Header bidding platform
Operators: !., !=, =., ==
ym:s:adfoxLevel1
Monetization type
Operators: !., !=, =., ==
ym:s:adfoxLevel1Chained
Adfox, level 1
Operators: !., !=, =., ==
ym:s:adfoxLevel2
Demand platform
Operators: !., !=, =., ==
ym:s:adfoxLevel2Chained
Adfox, level 2
Operators: !., !=, =., ==
ym:s:adfoxLevel3Chained
Adfox, level 3
Operators: !., !=, =., ==
ym:s:adfoxLevel4Chained
Adfox, level 4
Operators: !., !=, =., ==
ym:s:adfoxOwner
Owner
Operators: !., !=, =., ==
ym:s:adfoxPlace
Site
Operators: !., !=, =., ==
ym:s:adfoxPuidKey
Ad campaign parameter (puid)
Operators: !., !=, =., ==
ym:s:adfoxPuidValue
The value of the ad campaign parameter
Operators: !., !=, =., ==
ym:s:adfoxSection
Section
Operators: !., !=, =., ==
ym:s:adfoxSite
Website
Operators: !., !=, =., ==
ym:s:adfoxUrlPathLevel1
Page with Adfox advertising events, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:adfoxUrlPathLevel2
Page with Adfox advertising events, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:adfoxUrlPathLevel3
Page with Adfox advertising events, level 3
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:adfoxUrlPathLevel4
Page with Adfox advertising events, level 4
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:adfoxYanImp
YAN unit ID
Operators: !., !=, =., ==
ym:s:adfoxYanPage
YAN page ID
Operators: !., !=, =., ==
ym:s:ageInterval
User age, interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:bounce
Whether this session was a bounce (based on the exact bounce rate). The session isn't a bounce if the page was viewed for more than 15 seconds. Acceptable values: Yes, No.
Operators: !., !=, =., ==
ym:s:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==
ym:s:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==
ym:s:browserAndVersionMajor
Name and version of browser.
Operators: !., !=, =., ==
ym:s:browserCountry
Browser country
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:browserDate
Date on user's computer in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserDatePeriod<group>
Date on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserDateTime
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserDayOfMonth
Day of month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserDayOfWeek
Day of week on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserDekaminute
Decaminute on the user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==
ym:s:browserEngineVersion1
First number in user's browser engine version.
Operators: !., !=, =., ==
ym:s:browserEngineVersion2
Second number in user's browser engine version.
Operators: !., !=, =., ==
ym:s:browserEngineVersion3
Third number (usually the build number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:s:browserEngineVersion4
Fourth number (usually the revision number) of the user's browser engine version.
Operators: !., !=, =., ==
ym:s:browserHour
Hour on user's computer in the format HH:00
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserHourMinute
Hour and minute on user's computer
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:browserLanguage
Browser language
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:browserMinute
Minute on visitor's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserMonth
Month on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfDekaminute
Date and time of the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfHour
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfMinute
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfMonth
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfQuarter
Date and time on user's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfWeek
Date and time on visitor's computer in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserStartOfYear
Date and time on user's computer in format YYYY-MM-DD HH:mm:ss, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:browserYear
Year on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:clientID
The site user's ID assigned by Yandex.Metrica
Operators: !., !=, =., ==
ym:s:clientTimeZone
Time zone on user's computer
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:cookieEnabled
Cookie
Operators: !., !=, =., ==
ym:s:counterID
Tag
Operators: !., !=, =., ==
ym:s:date
Date of visit in format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:datePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:dateTime
Date and time of the session in YYYY-MM-DD HH:mm:ss format (in the time zone of the tag)
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:dayOfMonth
Day of month of visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:dayOfWeek
Day of week of visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:daysSinceFirstVisit
Number of days since user's first session.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:daysSinceFirstVisitInterval
Number of days since user's first visit, interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:daysSincePreviousVisit
Number of days since user's penultimate session.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:daysSincePreviousVisitInterval
Number of days since the user's penultimate visit, interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:dekaminute
Decaminute of the session
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:deviceCategory
The type of device used for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==
ym:s:endURL
Exit page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLDomain
Exit page domain
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPath
Part of the exit page URL right after the domain up to? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathFull
Part of URL of exit page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathLevel1
First level URL of exit page. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathLevel2
Second level URL of exit page. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathLevel3
Third level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathLevel4
Fourth level URL of exit page. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLPathLevel5
Fifth level URL of exit page. For example, inhttp://ya.ru/1/2/3/4.html , the fifth level URL ishttp://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:endURLProto
Exit page protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:experimentAB<experiment_ab>
The name of the experiment in Yandex.Direct and Yandex.Audience.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:externalReferer
URL of the external referrer for the "Link traffic" source
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererDomain
External referrer domain
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPath
Part of the external referrer URL right after the domain up to ? (parameter section), # (fragment section) or to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathFull
Part of the external referrer URL address right after the domain. Unlike a simple path, this part also contains the sections of parameters and fragment.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathLevel1
First level URL of external referrer. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathLevel2
Second level URL of external referrer. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathLevel3
Third level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathLevel4
Fourth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fourth level URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererPathLevel5
Fifth level URL of external referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:externalRefererProto
External referrer protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:firstVisitDate
Date of user's first session in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitDatePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitDateTime
Date and time of visitor's first visit in the format YYYY-MM-DD HH:mm:ss.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitDayOfMonth
Day of month of first visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitDayOfWeek
Day of week for user's first visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitDekaminute
Decaminute of the first session
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitHour
Time ― expressed in the 24 hour format HH:MM.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitHourMinute
Hour and minute of first session
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:firstVisitMinute
Minute of first visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitMonth
Month of first visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfDekaminute
Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfHour
Date and time of user's first visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfMinute
Date and time of user's first visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfMonth
Date of user's first session in format YYYY-MM-DD, rounded to start of month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfQuarter
Date of user's first session in the format YYYY-MM-DD, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfWeek
Date of user's first visit in the format YYYY-MM-DD, rounded to the beginning of the week (Monday).
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitStartOfYear
Date of user's first session in format YYYY-MM-DD, rounded to start of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:firstVisitYear
Year of first visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:gender
User's gender. Possible values: male or female.
Operators: !., !=, =., ==
ym:s:goal
Dimension by achieved goal. Allows you to group sessions by goal IDs.
Operators: !., !=, =., ==
ym:s:hasAdBlocker
Presence of ad blockers
Operators: !., !=, =., ==
ym:s:hour
Time ― expressed in the 24 hour format HH:MM.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:hourMinute
Hour and minute of session
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:interest
Category of users' commercial interests.
Operators: !., !=, =., ==
ym:s:interest2d1
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:interest2d2
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:interest2d3
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:ipAddress
The user's IPv4/IPv6 address with last 1/8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:isNewUser
Is this the user's first visit
Operators: !., !=, =., ==
ym:s:isRobot
The user is suspected to be a robot Possible values: Yes, No
Operators: !., !=, =., ==
ym:s:isRobotPro
Share of robot sessions identified based on both on-site behavior and data from the Yandex Ads antifraud system.
Operators: !., !=, =., ==
ym:s:isTurboPage
Turbo page
Operators: !., !=, =., ==
ym:s:javascriptEnabled
JavaScript present
Operators: !., !=, =., ==
ym:s:marketSearchPhrase
The keyword for the most recent click referral from a Yandex.Market ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:minute
Minute of visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:mobilePhone
Device manufacturer
Operators: !., !=, =., ==
ym:s:mobilePhoneModel
Device model
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:month
Month of visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:offlineCallFirstTimeCaller
First-time/Repeat
Operators: !., !=, =., ==
ym:s:offlineCallHoldDuration
Waiting time
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:offlineCallMissed
Missed/Answered
Operators: !., !=, =., ==
ym:s:offlineCallTag
Tag label
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:offlineCallTalkDuration
Duration of conversation
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:offlineChatAnswered
Missed/Answered
Operators: !., !=, =., ==
ym:s:offlineChatPlatform
Messenger
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:offlineChatTag
Tag label
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:operatingSystem
Operating system (detailed)
Operators: !., !=, =., ==
ym:s:operatingSystemRoot
Operating systems group
Operators: !., !=, =., ==
ym:s:originalBounce
Obsolete version of the ym:s:bounce dimension. This version was in use before the changes to the calculation algorithm.
Operators: !., !=, =., ==
ym:s:originalPageViews
Obsolete version of the ym:s:pageViews dimension. This version was in use before the changes to the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:originalVisitDuration
Obsolete version of the ym:s:visitDuration dimension. This version was in use before the changes to the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:originalVisitDurationInterval
Obsolete version of the ym:s:visitDurationInterval dimension. This version was in use before the changes to the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:pageViews
Number of pageviews per session (page depth).
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:pageViewsInterval
Number of page views in a visit or page depth, grouped by ranges.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:paramsLevel1
Session parameter, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel10
Session parameter, level 10
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel2
Session parameter, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel3
Session parameter, level 3
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel4
Session parameter, level 4
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel5
Session parameter, level 5
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel6
Session parameter, level 6
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel7
Session parameter, level 7
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel8
Session parameter, level 8
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:paramsLevel9
Session parameter, level 9
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:physicalScreenResolution
Actual screen resolution based on data device pixel ratio. For example, 1920х1080.
Operators: !., !=, =., ==
ym:s:physicalScreenWidth
Physical width of screen based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitDate
Date of user's previous session in the format YYYY-MM-DD.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitDatePeriod<group>
Date interval with parametrization of size of interval
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitDayOfMonth
Day of month of previous visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitDayOfWeek
Day of week of previous visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitMonth
Month of previous visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitStartOfMonth
Date and time of penultimate user session in the format YYYY-MM-DD HH:mm:ss, rounded to beginning of month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitStartOfQuarter
Date and time of the previous session in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitStartOfWeek
Date and time of penultimate user session in the format YYYY-MM-DD HH:mm:ss, rounded to beginning of week.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitStartOfYear
Date and time of penultimate user session in the format YYYY-MM-DD HH:mm:ss, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:previousVisitYear
Year of previous visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:productBrand
Brand
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productBrandCart
Brand of item in basket
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCategoryLevel1
Item category, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCategoryLevel2
Item category, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCategoryLevel3
Item category, level 3
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCategoryLevel4
Item category, level 4
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCategoryLevel5
Item category, level 5
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCoupon
Item promocode
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productCurrency
Currency for item
Operators: !., !=, =., ==
ym:s:productDiscount
Discount percentage
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productEventURL
URL of product event
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productID
Item ID
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productIDCart
Item ID in basket
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productList
Product list
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productName
Item name
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productNameCart
Name of item in basket
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:productPosition
Item position
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:productPrice
Price of a single item
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:productSum
Price of item
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:productVariant
Item version
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleAuthor
Author
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleFromTitle
Referring article title
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleHasFullRead
Full reads
Operators: !., !=, =., ==
ym:s:publisherArticleHasFullScroll
Full scrolls
Operators: !., !=, =., ==
ym:s:publisherArticleHasRecircled
Article views with recirculation
Operators: !., !=, =., ==
ym:s:publisherArticlePublishedDate
Published on
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:publisherArticleReadPart
Read depth
Operators: !., !=, =., ==
ym:s:publisherArticleRubric
Category, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleRubric2
Category, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleScrollDown
Scroll depth
Operators: !., !=, =., ==
ym:s:publisherArticleTitle
Article title
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleTopic
Theme
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherArticleURL
Article URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:publisherLongArticle
Article length
Operators: !., !=, =., ==
ym:s:publisherPageFormat
Display options: mobile and full version, Turbo pages, AMP, Facebook Instant Article. Any page view on a mobile device is considered the mobile version.
Operators: !., !=, =., ==
ym:s:publisherTrafficSource
Article source
Operators: !., !=, =., ==
ym:s:publisherTrafficSource2
Name of click source. For example, for clicks on site links, this is a specific domain.
Operators: !., !=, =., ==
ym:s:purchaseCoupon
Purchase promocode
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:purchaseExistsVisit
Presence of purchases in session
Operators: !., !=, =., ==
ym:s:purchaseID
ID of purchase
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:purchaseRevenue
Revenue from purchase
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:purchaseRevenueVisit
Purchase amount for the session
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:referer
Referrer URL
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererDomain
Referrer domain
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPath
Part of the referrer URL right after the domain up to ? (parameter section), # (fragment section) or up to end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and for http://news.yandex.ru it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathFull
Part of URL of referrer, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathLevel1
First level URL of referrer. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathLevel2
Second level URL of referrer. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL ishttp://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathLevel3
Third level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the third level URL is http://ya.ru/1/2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathLevel4
Fourth level of URL referrer. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererPathLevel5
Fifth level URL of referrer. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:refererProto
Referrer protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:regionArea
Oblasts where site users are located.
Operators: !., !=, =., ==
ym:s:regionCity
Cities where site users are located.
Operators: !., !=, =., ==
ym:s:regionCitySize
City size by pop.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==
ym:s:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==
ym:s:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==
ym:s:screenColors
Depth of screen color in bytes. For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==
ym:s:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==
ym:s:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfDekaminute
Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfHour
Date and time of visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfMinute
Date and time of visit in the format YYYY-MM-DD HH:mm:ss, rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfMonth
Session date in format YYYY-MM-DD, rounded to beginning of month.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfQuarter
Date of session in the format YYYY-MM-DD, rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfWeek
Date of visit in format YYYY-MM-DD, rounded to the beginning of the week (Monday).
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startOfYear
Session date in format YYYY-MM-DD, rounded to beginning of year.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:startURL
Landing page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLDomain
Landing page domain
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPath
Part of the landing page URL right after the domain up to ? (parameter section), # (fragment section) or up to the end of a string. For example, for the page http://news.yandex.ru/quotes/1.html the path is /quotes/1.html, for http://news.yandex.ru/ it is /, and forhttp://news.yandex.ru it is an empty string
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathFull
Part of URL of landing page, comes immediately after the domain. Unlike simple path, it also contains parameters section and fragment
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathLevel1
First level URL of landing page. For example, inhttp://ya.ru/1/2/3/4.html , the first level URL ishttp://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathLevel2
Second level URL of landing page. For example, inhttp://ya.ru/1/2/3/4.html , the second level URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathLevel3
Third level URL of landing page. For example, inhttp://ya.ru/1/2/3/4.html , the third level URL ishttp://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathLevel4
Fourth level URL of landing page. For example, inhttp://ya.ru/1/2/3/4.html , the fourth level URL ishttp://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLPathLevel5
Fifth level URL of landing page. For example, in http://ya.ru/1/2/3/4.html , the fifth level URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:startURLProto
Landing page protocol
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:thirdPartyCookieEnabled
Third-party cookies
Operators: !., !=, =., ==
ym:s:topLevelDomain
Upper level domain for landing page
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userClientUserId
User's UserID
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userParamsLevel1
First level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userParamsLevel2
Second level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userParamsLevel3
Third level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userParamsLevel4
Fourth level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userParamsLevel5
Fifth level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:userVisits
Number of user's visits during entire data collection period.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:userVisitsInterval
Number of user's visits during entire data collection period, interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:userVisitsPeriod
Average number of days between visits.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:userVisitsPeriodInterval
Average number of days between visits, interval.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:vacuumEvent
Target event. Used in your special business tag in Yandex Business
Operators: !., !=, =., ==
ym:s:vacuumOrganization
Business. Used in your special business tag in Yandex Business
Operators: !., !=, =., ==
ym:s:vacuumSurface
Yandex service. Used in your special business tag in Yandex Business
Operators: !., !=, =., ==
ym:s:visitDuration
Time on site in seconds.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:visitDurationInterval
Time on site, divided into groups.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:windowClientArea
Size of the client's browser window, for example 1920х1080.
Operators: !., !=, =., ==
ym:s:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:yanBlockID
Ad block
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:yanBlockSize
Block size
Operators: !., !=, =., ==
ym:s:yanPageID
Ad site
Operators: !., !=, <, <=, =., ==, >, >=
ym:s:yanUrl
Page with advertising events
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:yanUrlPathLevel1
Page with advertising events, level 1
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:yanUrlPathLevel2
Page with advertising events, level 2
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:yanUrlPathLevel3
Page with advertising events, level 3
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:yanUrlPathLevel4
Page with advertising events, level 4
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:s:year
Year of visit
Operators: !., !=, <, <=, =., ==, >, >=
ym:up:paramsLevel1
First level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:up:paramsLevel2
Second level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:up:paramsLevel3
Third level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:up:paramsLevel4
Fourth level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
ym:up:paramsLevel5
Fifth level of user nesting parameters
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=
Metrics
ym:ad:GCLIDPercentage
Percentage of sessions with GCLID tag label.
ym:ad:<currency>ConvertedAdCostPerVisit
Average cost per click from Yandex.Direct.
ym:ad:<currency>ConvertedAdCost
Advertising costs in the currency selected in the report.
ym:ad:affinityIndexInterests2
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:ad:affinityIndexInterests
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:ad:anyGoalConversionRate
Share of conversions in the total number of visits.
ym:ad:anyGoalConverted<currency>Revenue
The revenue is calculated using price or order_price from goalParams.
ym:ad:anyGoalReachesPerUser
Average number of conversions per unique converted user.
ym:ad:anyGoalReaches
Number of conversions in all sessions.
ym:ad:anyGoalUserConversionRate
Percentage of converted sessions among the total number of unique users.
ym:ad:anyGoalUsers
Number of unique users that reached goals.
ym:ad:anyGoalVisits
Number of converted sessions.
ym:ad:avgDaysBetweenVisits
Average number of days between user visits.
ym:ad:avgDaysSinceFirstVisit
Average time elapsed since first visit in days.
ym:ad:avgParams
Average value of a session parameter. Calculated if the session parameter is a numeric value.
ym:ad:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:ad:blockedPercentage
Percentage of sessions with ad blockers.
ym:ad:bounceRate
Percentage of sessions with at least one pageview lasting 15 seconds or more.
ym:ad:clicks
Total number of clicks on the ad.
ym:ad:cookieEnabledPercentage
Percentage of sessions and hits with cookies enabled.
ym:ad:ePromotionClicksUniq
The number of users who clicked at least one banner.
ym:ad:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner, to the total number of users.
ym:ad:ePromotionClicks
The number of banner clicks, total for all sessions.
ym:ad:ePromotionImpressionsUniq
The number of users who viewed at least one banner.
ym:ad:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner, to the total number of users.
ym:ad:ePromotionImpressions
The number of banner views, total for all sessions.
ym:ad:ecommercePurchases
Number of purchases
ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase
ym:ad:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session
ym:ad:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:ad:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals
ym:ad:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:ad:favoriteGoalsReachesPerUser
Conversions for favorite goals per user
ym:ad:favoriteGoalsReaches
Conversions for favorite goals
ym:ad:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:ad:favoriteGoalsUsers
Users with favorite goals
ym:ad:favoriteGoalsVisits
Sessions with favorite goals
ym:ad:goal<goal_id>conversionRate
Share of conversions in the total number of visits.
ym:ad:goal<goal_id>converted<currency>AdCostPerVisit
Average cost of a converted session from Yandex.Direct.
ym:ad:goal<goal_id>converted<currency>CPA
Cost Per Action. The ratio of cost for clicks to the number of conversions in sessions that count the CPC.
ym:ad:goal<goal_id>converted<currency>Revenue
Revenue by goal
ym:ad:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:ad:goal<goal_id>reaches
Number of conversions in all sessions.
ym:ad:goal<goal_id>userConversionRate
Percentage of converted sessions among the total number of unique users.
ym:ad:goal<goal_id>users
Number of unique users that reached goals.
ym:ad:goal<goal_id>visits
Number of converted sessions.
ym:ad:jsEnabledPercentage
Percentage of sessions and hits with JavaScript support.
ym:ad:manPercentage
Percentage of men
ym:ad:mobilePercentage
Percentage of visits and hits made with mobile devices.
ym:ad:newUserVisitsPercentage
Percentage of new users' sessions.
ym:ad:newUsers
Number of new users.
ym:ad:oneDayBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of 1 day. This includes users who had more than two sessions which occurred on different days.
ym:ad:oneVisitPerUserPercentage
Share of visits by visitors with one visit (visitor's first visit).
ym:ad:over32VisitsPerUserPercentage
Share of visits by users, who visited more than 32 times.
ym:ad:over54AgePercentage
Share of sessions by users aged 55+.
ym:ad:overMonthBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of more than 31 days. This includes users who have more than two sessions which occurred on different days.
ym:ad:overYearSinceFirstVisitPercentage
Share of visits by those known for more than 365 days.
ym:ad:overYearUserRecencyPercentage
Percentage of sessions by users who returned to the site after more than 365 days.
ym:ad:pageDepth
Average number of pageviews during a session. Calculated as a ratio of pageviews to sessions.
ym:ad:pageviews
Number of page views on the site in the reporting period.
ym:ad:paramsNumber
Number of times a session parameter is met in a session.
ym:ad:percentNewVisitors
Percentage of unique site users with sessions in the reporting period whose activity included their very first site session since the beginning of data collection.
ym:ad:productBasketsPrice
Cost of items added to basket, total for all sessions.
ym:ad:productBasketsQuantity
The number of items added to basket, total for all sessions.
ym:ad:productBasketsRemoveUniq
The number of users who removed at least one product, total for all sessions.
ym:ad:productBasketsRemoveUserPercentage
The ratio of the number of unique users who who removed at least one product from the shopping cart, to the total number of users.
ym:ad:productBasketsUniq
The number of users who added at least one product to the shopping cart, total for all sessions.
ym:ad:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart, to the total number of users.
ym:ad:productBaskets<currency>ConvertedPrice
Cost of items added to basket, total for all sessions.
ym:ad:productClicksUniq
The number of users who clicked at least one product.
ym:ad:productClicksUserPercentage
The ratio of the number of unique users who clicked at least one product, to the total number of users.
ym:ad:productClicks
The number of clicks on products, total for all sessions.
ym:ad:productImpressionsUniq
The number of users who viewed the product information for at least one item.
ym:ad:productImpressionsUserPercentage
The ratio of the number of unique users who viewed the information about at least one product, to the total number of users.
ym:ad:productImpressions
The total number of product information page views across all sessions.
ym:ad:productInListImpressionsUniq
The number of users who viewed information in the list about at least one product.
ym:ad:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed the information in the list about at least one product, to the total number of users.
ym:ad:productInListImpressions
The number of views of the product in the list, total for all sessions.
ym:ad:productPurchasedPrice
Cost of all items purchased, total for all sessions.
ym:ad:productPurchasedQuantity
Number of items purchased in total for all sessions.
ym:ad:productPurchasedUniq
The number of users who bought at least one item over the sum total of all sessions.
ym:ad:productPurchased<currency>ConvertedPrice
Cost of all items purchased, total for all sessions.
ym:ad:robotPercentage
The percentage of robot visits determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:ad:robotVisits
Robot sessions determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:ad:sumParams
Sum of session parameter values. Calculated if the session parameters are numeric values.
ym:ad:thirdPartyCookieEnabledPercentage
Percentage of sessions and hits with third-party cookies enabled.
ym:ad:under18AgePercentage
Percentage of visits by those younger than 18 years old.
ym:ad:upTo24AgePercentage
Percentage of visits by those between 18-24 years old.
ym:ad:upTo31VisitsPerUserPercentage
Percentage of sessions by users with 8-31 sessions.
ym:ad:upTo34AgePercentage
Percentage of visits by those between 25-34 years old.
ym:ad:upTo3VisitsPerUserPercentage
Share of users visits with 2-3 visits.
ym:ad:upTo44AgePercentage
Share of sessions by users aged 35–44.
ym:ad:upTo54AgePercentage
Share of sessions by users aged 45–54.
ym:ad:upTo7VisitsPerUserPercentage
Percentage of sessions by users with 4-7 sessions.
ym:ad:upToDaySinceFirstVisitPercentage
Share of visits by those known for less than one day.
ym:ad:upToDayUserRecencyPercentage
Percentage of sessions by users who returned to the site the next day.
ym:ad:upToMonthBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 8‑31 days. This includes users who have more than two sessions and on more than one day.
ym:ad:upToMonthSinceFirstVisitPercentage
Percentage of sessions by users known for 8-31 days.
ym:ad:upToMonthUserRecencyPercentage
Percentage of sessions by users, returning to the site after 8-31 days.
ym:ad:upToQuarterSinceFirstVisitPercentage
Percentage of sessions by users known for 32-90 days.
ym:ad:upToQuarterUserRecencyPercentage
Percentage of sessions by users, returning to the site after 32-90 days.
ym:ad:upToWeekBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 2‑7 days. This includes users who have more than two sessions and on more than one day.
ym:ad:upToWeekSinceFirstVisitPercentage
Percentage of sessions by users known for 1-7 days.
ym:ad:upToWeekUserRecencyPercentage
Percentage of sessions by users, returning to the site after 2-7 days.
ym:ad:upToYearSinceFirstVisitPercentage
Percentage of sessions by users known from 91 to 365 days.
ym:ad:upToYearUserRecencyPercentage
Percentage of sessions by users who returned to the site within 91-365 days.
ym:ad:userRecencyDays
Average time since penultimate visit in days.
ym:ad:usersPurchasePercentage
Share of users who placed an order on the site compared to the total number of users.
ym:ad:users
Number of unique users.
ym:ad:visitsPerDay
Sessions per day
ym:ad:visitsPerHour
Sessions per hour
ym:ad:visitsPerMinute
Sessions per minute
ym:ad:visits
Total number of visits.
ym:ad:womanPercentage
Percentage of women
ym:dl:blockedPercentage
Percentage of sessions with ad blockers.
ym:dl:cookieEnabledPercentage
Percentage of sessions and hits with cookies enabled.
ym:dl:downloads
Number of downloads
ym:dl:jsEnabledPercentage
Percentage of sessions and hits with JavaScript support.
ym:dl:mobilePercentage
Percentage of visits and hits made with mobile devices.
ym:dl:pageviewsPerDay
Average page depth per day.
ym:dl:pageviewsPerHour
Average number of hits per hour.
ym:dl:pageviewsPerMinute
Average number of hits per minute.
ym:dl:thirdPartyCookieEnabledPercentage
Percentage of sessions and hits with third-party cookies enabled.
ym:dl:users
Number of unique users.
ym:ep:avgEventParams
Average value of an event parameter. Calculated if the event parameter is a numeric value.
ym:ep:eventPageViews
Number of views of the page where conversions occurred
ym:ep:eventParamsNumber
The number of parameters passed within the event. For example: "{Param1:{Param2:{Param3:1}}}" means one parameter "{Param1:{Param2:1,Param3:1}}" means two parameters "{Param1:1,Param2:2,Param3:3}" means three parameters
ym:ep:eventsNumber
Number of events sent to Yandex Metrica (using the init, reachGoal, params, and other methods)
ym:ep:sumEventParams
Sum of event parameter values. Calculated if the event parameters are numeric values.
ym:ev:GCLIDPercentage
Percentage of sessions with GCLID tag label.
ym:ev:affinityIndexInterests2
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:ev:affinityIndexInterests
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:ev:anyGoalConversionRate
Share of conversions in the total number of visits.
ym:ev:anyGoalConverted<currency>Revenue
The revenue is calculated using price or order_price from goalParams.
ym:ev:anyGoalReachesPerUser
Average number of conversions per unique converted user.
ym:ev:anyGoalReaches
Number of conversions in all sessions.
ym:ev:anyGoalUserConversionRate
Percentage of converted sessions among the total number of unique users.
ym:ev:anyGoalUsers
Number of unique users that reached goals.
ym:ev:anyGoalVisits
Number of converted sessions.
ym:ev:avgDaysBetweenVisits
Average number of days between user visits.
ym:ev:avgDaysSinceFirstVisit
Average time elapsed since first visit in days.
ym:ev:avgOriginalVisitDurationSeconds
Obsolete version of the ym:s:avgVisitDurationSeconds metric. This version was in use before the changes to the calculation algorithm.
ym:ev:avgParams
Average value of a session parameter. Calculated if the session parameter is a numeric value.
ym:ev:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:ev:blockedPercentage
Percentage of sessions with ad blockers.
ym:ev:bounceRate
Percentage of sessions with at least one pageview lasting 15 seconds or more.
ym:ev:cdpOrdersAllOrders
All orders transmitted from the CRM that could be matched to sessions in Yandex Metrica. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding website session.
ym:ev:cdpOrdersCancelled
Orders in "Canceled" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersConversionIntoOrder
Ratio of all orders from CRM to all site sessions over the reporting period. Indicates the traffic source that brings the highest amount of orders. Spam orders are not counted.
ym:ev:cdpOrdersConversionIntoPayment
Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only those orders that were successfully linked to sessions in Yandex.Metrica.
ym:ev:cdpOrdersInProgress
Orders in "In progress" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersOther
Orders with the "other" status that were linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersPayed
Orders in "Paid" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersSpam
Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrders<currency>AverageCheque
The ratio of
ym:ev:cdpOrders<currency>Profit
Difference between the revenue and production cost of goods. Only orders that were successfully linked to sessions in Yandex.Metrica are used to calculate the revenue.
ym:ev:cdpOrders<currency>Revenue
Total amount of money earned on all the orders. Only paid orders that were successfully linked to sessions in Yandex.Metrica are counted.
ym:ev:cookieEnabledPercentage
Percentage of sessions and hits with cookies enabled.
ym:ev:ePromotionClicksUniq
The number of users who clicked at least one banner.
ym:ev:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner, to the total number of users.
ym:ev:ePromotionClicks
The number of banner clicks, total for all sessions.
ym:ev:ePromotionImpressionsUniq
The number of users who viewed at least one banner.
ym:ev:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner, to the total number of users.
ym:ev:ePromotionImpressions
The number of banner views, total for all sessions.
ym:ev:ecommercePurchases
Number of purchases
ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase
ym:ev:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session
ym:ev:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:ev:expenseClicks
Clicks on ads.
ym:ev:expense<currency>CPC
Cost per click. A zero or dash indicates that clicks or expenses were not uploaded to Yandx.Metrica.
ym:ev:expense<currency>EcommerceCPA
Cost per purchase. How it's calculated: Expenses / Number of purchases.
ym:ev:expense<currency>EcommerceCRR
Share of advertising spending in the total revenue passed to Yandex.Metrica as ecommerce data. How it's calculated: Spending for the selected dimension/Total ecommerce revenue for the selected dimension.
ym:ev:expense<currency>EcommerceROI
Return on investment for advertising based on total revenue transferred to Yandex.Metrica as E-commerce data. How it's calculated: (Total E-commerce revenue for the selected dimension – Selected dimension costs) / Selected dimension costs.
ym:ev:expense<currency>FavoriteGoalsCPA
Cost per conversion for favorite goal. How it's calculated: (advertising costs) / (conversions for favorite goals).
ym:ev:expense<currency>FavoriteGoalsCRR
Cost revenue ratio for favorite goals. How it's calculated: (advertising costs for the selected dimension) / (total value of conversions for the selected dimension).
ym:ev:expense<currency>FavoriteGoalsROI
Return on ad spend for favorite goals. How it's calculated: (total value of favorite goals for the selected dimension – advertising costs for the selected dimension) / (advertising costs for the selected dimension).
ym:ev:expense<currency>FavoriteGoalsUserCPA
Cost per user with favorite goal. How it's calculated: (advertising costs) / (number of users with favorite goals).
ym:ev:expense<currency>FavoriteGoalsVisitCPA
Cost per session with favorite goal. How it's calculated: (advertising costs) / (number of sessions with favorite goals).
ym:ev:expenses<currency>
Advertising costs in the currency selected in the report, without VAT.
ym:ev:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals
ym:ev:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:ev:favoriteGoalsReachesPerUser
Conversions for favorite goals per user
ym:ev:favoriteGoalsReaches
Conversions for favorite goals
ym:ev:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:ev:favoriteGoalsUsers
Users with favorite goals
ym:ev:favoriteGoalsVisits
Sessions with favorite goals
ym:ev:goal<goal_id>conversionRate
Share of conversions in the total number of visits.
ym:ev:goal<goal_id>converted<currency>Revenue
Revenue by goal
ym:ev:goal<goal_id>expense<currency>CRR
Share of advertising spending for the selected goal. How it's calculated: Spending for the selected dimension/Goal value for the selected dimension.
ym:ev:goal<goal_id>expense<currency>ROI
Return on investment for advertising based on a selected goal. How it's calculated: (Value of the goal for the selected dimension – Selected dimension costs) / Selected dimension costs.
ym:ev:goal<goal_id>expense<currency>ReachCPA
Cost per conversion. How it's calculated: Expenses / Conversions.
ym:ev:goal<goal_id>expense<currency>UserCPA
Cost per target user. How it's calculated: Expenses / Target users.
ym:ev:goal<goal_id>expense<currency>VisitCPA
Cost per target session. How it's calculated: Expenses / Target sessions.
ym:ev:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:ev:goal<goal_id>reaches
Number of conversions in all sessions.
ym:ev:goal<goal_id>userConversionRate
Percentage of converted sessions among the total number of unique users.
ym:ev:goal<goal_id>users
Number of unique users that reached goals.
ym:ev:goal<goal_id>visits
Number of converted sessions.
ym:ev:jsEnabledPercentage
Percentage of sessions and hits with JavaScript support.
ym:ev:manPercentage
Percentage of men
ym:ev:mobilePercentage
Percentage of visits and hits made with mobile devices.
ym:ev:newUserVisitsPercentage
Percentage of new users' sessions.
ym:ev:newUsers
Number of new users.
ym:ev:oneDayBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of 1 day. This includes users who had more than two sessions which occurred on different days.
ym:ev:oneVisitPerUserPercentage
Share of visits by visitors with one visit (visitor's first visit).
ym:ev:originalBounceRate
Obsolete version of the ym:s:bounceRate metric. This version was in use before the changes to the calculation algorithm.
ym:ev:originalPageDepth
Obsolete version of the ym:s:pageDepth metric. This version was in use before the changes to the calculation algorithm.
ym:ev:originalPageviews
Obsolete version of the ym:s:pageViews metric. This version was in use before the changes to the calculation algorithm.
ym:ev:over32VisitsPerUserPercentage
Share of visits by users, who visited more than 32 times.
ym:ev:over54AgePercentage
Share of sessions by users aged 55+.
ym:ev:overMonthBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of more than 31 days. This includes users who have more than two sessions which occurred on different days.
ym:ev:overYearSinceFirstVisitPercentage
Share of visits by those known for more than 365 days.
ym:ev:overYearUserRecencyPercentage
Percentage of sessions by users who returned to the site after more than 365 days.
ym:ev:pageDepth
Average number of pageviews during a session. Calculated as a ratio of pageviews to sessions.
ym:ev:pageviews
Number of page views on the site in the reporting period.
ym:ev:paramsNumber
Number of times a session parameter is met in a session.
ym:ev:percentNewVisitors
Percentage of unique site users with sessions in the reporting period whose activity included their very first site session since the beginning of data collection.
ym:ev:productBasketsPrice
Cost of items added to basket, total for all sessions.
ym:ev:productBasketsQuantity
The number of items added to basket, total for all sessions.
ym:ev:productBasketsRemoveUniq
The number of users who removed at least one product, total for all sessions.
ym:ev:productBasketsRemoveUserPercentage
The ratio of the number of unique users who who removed at least one product from the shopping cart, to the total number of users.
ym:ev:productBasketsUniq
The number of users who added at least one product to the shopping cart, total for all sessions.
ym:ev:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart, to the total number of users.
ym:ev:productBaskets<currency>ConvertedPrice
Cost of items added to basket, total for all sessions.
ym:ev:productClicksUniq
The number of users who clicked at least one product.
ym:ev:productClicksUserPercentage
The ratio of the number of unique users who clicked at least one product, to the total number of users.
ym:ev:productClicks
The number of clicks on products, total for all sessions.
ym:ev:productImpressionsUniq
The number of users who viewed the product information for at least one item.
ym:ev:productImpressionsUserPercentage
The ratio of the number of unique users who viewed the information about at least one product, to the total number of users.
ym:ev:productImpressions
The total number of product information page views across all sessions.
ym:ev:productInListImpressionsUniq
The number of users who viewed information in the list about at least one product.
ym:ev:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed the information in the list about at least one product, to the total number of users.
ym:ev:productInListImpressions
The number of views of the product in the list, total for all sessions.
ym:ev:productPurchasedPrice
Cost of all items purchased, total for all sessions.
ym:ev:productPurchasedQuantity
Number of items purchased in total for all sessions.
ym:ev:productPurchasedUniq
The number of users who bought at least one item over the sum total of all sessions.
ym:ev:productPurchased<currency>ConvertedPrice
Cost of all items purchased, total for all sessions.
ym:ev:robotPercentage
The percentage of robot visits determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:ev:robotVisits
Robot sessions determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:ev:sumParams
Sum of session parameter values. Calculated if the session parameters are numeric values.
ym:ev:thirdPartyCookieEnabledPercentage
Percentage of sessions and hits with third-party cookies enabled.
ym:ev:under18AgePercentage
Percentage of visits by those younger than 18 years old.
ym:ev:upTo24AgePercentage
Percentage of visits by those between 18-24 years old.
ym:ev:upTo31VisitsPerUserPercentage
Percentage of sessions by users with 8-31 sessions.
ym:ev:upTo34AgePercentage
Percentage of visits by those between 25-34 years old.
ym:ev:upTo3VisitsPerUserPercentage
Share of users visits with 2-3 visits.
ym:ev:upTo44AgePercentage
Share of sessions by users aged 35–44.
ym:ev:upTo54AgePercentage
Share of sessions by users aged 45–54.
ym:ev:upTo7VisitsPerUserPercentage
Percentage of sessions by users with 4-7 sessions.
ym:ev:upToDaySinceFirstVisitPercentage
Share of visits by those known for less than one day.
ym:ev:upToDayUserRecencyPercentage
Percentage of sessions by users who returned to the site the next day.
ym:ev:upToMonthBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 8‑31 days. This includes users who have more than two sessions and on more than one day.
ym:ev:upToMonthSinceFirstVisitPercentage
Percentage of sessions by users known for 8-31 days.
ym:ev:upToMonthUserRecencyPercentage
Percentage of sessions by users, returning to the site after 8-31 days.
ym:ev:upToQuarterSinceFirstVisitPercentage
Percentage of sessions by users known for 32-90 days.
ym:ev:upToQuarterUserRecencyPercentage
Percentage of sessions by users, returning to the site after 32-90 days.
ym:ev:upToWeekBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 2‑7 days. This includes users who have more than two sessions and on more than one day.
ym:ev:upToWeekSinceFirstVisitPercentage
Percentage of sessions by users known for 1-7 days.
ym:ev:upToWeekUserRecencyPercentage
Percentage of sessions by users, returning to the site after 2-7 days.
ym:ev:upToYearSinceFirstVisitPercentage
Percentage of sessions by users known from 91 to 365 days.
ym:ev:upToYearUserRecencyPercentage
Percentage of sessions by users who returned to the site within 91-365 days.
ym:ev:userRecencyDays
Average time since penultimate visit in days.
ym:ev:usersPurchasePercentage
Share of users who placed an order on the site compared to the total number of users.
ym:ev:users
Number of unique users.
ym:ev:visitsPerDay
Sessions per day
ym:ev:visitsPerHour
Sessions per hour
ym:ev:visitsPerMinute
Sessions per minute
ym:ev:visits
Total number of visits.
ym:ev:womanPercentage
Percentage of women
ym:pv:blockedPercentage
Percentage of sessions with ad blockers.
ym:pv:cookieEnabledPercentage
Percentage of sessions and hits with cookies enabled.
ym:pv:jsEnabledPercentage
Percentage of sessions and hits with JavaScript support.
ym:pv:mobilePercentage
Percentage of visits and hits made with mobile devices.
ym:pv:pageviewsPerDay
Average page depth per day.
ym:pv:pageviewsPerHour
Average number of hits per hour.
ym:pv:pageviewsPerMinute
Average number of hits per minute.
ym:pv:pageviews
Number of page views on the site in the reporting period.
ym:pv:thirdPartyCookieEnabledPercentage
Percentage of sessions and hits with third-party cookies enabled.
ym:pv:users
Number of unique users.
ym:s:GCLIDPercentage
Percentage of sessions with GCLID tag label.
ym:s:adfoxARPU
Average estimated advertising revenue per site user.
ym:s:adfoxCPMV
Cost per mille viewable ads (cost of one thousand impressions), in rubles without VAT.
ym:s:adfoxClicks
Number of clicks on ad banners.
ym:s:adfoxCountEvent10
Adfox, number of 10 events
ym:s:adfoxCountEvent11
Adfox, number of 11 events
ym:s:adfoxCountEvent12
Adfox, number of 12 events
ym:s:adfoxCountEvent13
Adfox, number of 13 events
ym:s:adfoxCountEvent14
Adfox, number of 14 events
ym:s:adfoxCountEvent15
Adfox, number of 15 events
ym:s:adfoxCountEvent16
Adfox, number of 16 events
ym:s:adfoxCountEvent17
Adfox, number of 17 events
ym:s:adfoxCountEvent18
Adfox, number of 18 events
ym:s:adfoxCountEvent19
Adfox, number of 19 events
ym:s:adfoxCountEvent1
Adfox, number of 1 events
ym:s:adfoxCountEvent20
Adfox, number of 20 events
ym:s:adfoxCountEvent21
Adfox, number of 21 events
ym:s:adfoxCountEvent22
Adfox, number of 22 events
ym:s:adfoxCountEvent23
Adfox, number of 23 events
ym:s:adfoxCountEvent24
Adfox, number of 24 events
ym:s:adfoxCountEvent25
Adfox, number of 25 events
ym:s:adfoxCountEvent26
Adfox, number of 26 events
ym:s:adfoxCountEvent27
Adfox, number of 27 events
ym:s:adfoxCountEvent28
Adfox, number of 28 events
ym:s:adfoxCountEvent29
Adfox, number of 29 events
ym:s:adfoxCountEvent2
Adfox, number of 2 events
ym:s:adfoxCountEvent30
Adfox, number of 30 events
ym:s:adfoxCountEvent3
Adfox, number of 3 events
ym:s:adfoxCountEvent4
Adfox, number of 4 events
ym:s:adfoxCountEvent5
Adfox, number of 5 events
ym:s:adfoxCountEvent6
Adfox, number of 6 events
ym:s:adfoxCountEvent7
Adfox, number of 7 events
ym:s:adfoxCountEvent8
Adfox, number of 8 events
ym:s:adfoxCountEvent9
Adfox, number of 9 events
ym:s:adfoxECPM
Effective cost per mille (cost of one thousand ad block renderings), in rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions.
ym:s:adfoxPriceGoogle
Estimated cost of impressions for Google ad blocks.
ym:s:adfoxPriceHeaderBidding
Estimated cost of impressions for Header Bidding banners.
ym:s:adfoxPricePerHit
Average number of rewards per pageview, in rubles without VAT.
ym:s:adfoxPricePerUser
Average remuneration for serving YAN blocks, calculated per user. In rubles excluding VAT.
ym:s:adfoxPricePerVisit
Average estimated revenue per session.
ym:s:adfoxPriceStrict
Estimated cost of impressions for ads published directly on the site.
ym:s:adfoxPriceYan
Total revenue from displaying YAN ad blocks, in rubles without VAT.
ym:s:adfoxPrice
Estimated total advertising revenue.
ym:s:adfoxRPM
Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT.
ym:s:adfoxRendersDefaultShare
Percentage of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting
ym:s:adfoxRendersDefault
The number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.
ym:s:adfoxRendersPerHit
Average number of Adfox banners loaded (including YAN) per pageview.
ym:s:adfoxRendersPerUser
Average number of Adfox banners loaded (including YAN) per site user.
ym:s:adfoxRendersPerVisit
Average number of Adfox banners loaded (including YAN) per session.
ym:s:adfoxRenders
Requests for code that resulted in loading a banner.
ym:s:adfoxRequests
Requests for Adfox code from pages that had a response from the Adfox server: banner uploads or default uploads.
ym:s:adfoxShows
An ad impression registered by the system. The number of registered impressions may differ from the number of banner loadings if the method for counting impressions was redefined for the ad campaign.
ym:s:adfoxVisibility
Percentage of viewable impressions out of the total number of renderings. Renderings are requests for code that resulted in loading a banner.
ym:s:affinityIndexInterests2
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:s:affinityIndexInterests
The ratio of the percentage of users with the specified interest on this site to the average percentage of users with this interest on all internet websites. Only allowed when using the "Category of interests" dimension.
ym:s:anyGoalConversionRate
Share of conversions in the total number of visits.
ym:s:anyGoalConverted<currency>Revenue
The revenue is calculated using price or order_price from goalParams.
ym:s:anyGoalReachesPerUser
Average number of conversions per unique converted user.
ym:s:anyGoalReaches
Number of conversions in all sessions.
ym:s:anyGoalUserConversionRate
Percentage of converted sessions among the total number of unique users.
ym:s:anyGoalUsers
Number of unique users that reached goals.
ym:s:anyGoalVisits
Number of converted sessions.
ym:s:avgDaysBetweenVisits
Average number of days between user visits.
ym:s:avgDaysSinceFirstVisit
Average time elapsed since first visit in days.
ym:s:avgOriginalVisitDurationSeconds
Obsolete version of the ym:s:avgVisitDurationSeconds metric. This version was in use before the changes to the calculation algorithm.
ym:s:avgParams
Average value of a session parameter. Calculated if the session parameter is a numeric value.
ym:s:avgPublisherArticleInvolvedTimeSeconds
Average time users who viewed articles spent on reading an article.
ym:s:avgUserParams
Average value of a user parameter. Calculated if the user parameter is a numeric value.
ym:s:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:s:blockedPercentage
Percentage of sessions with ad blockers.
ym:s:bounceRate
Percentage of sessions with at least one pageview lasting 15 seconds or more.
ym:s:cdpOrdersAllOrders
All orders transmitted from the CRM that could be matched to sessions in Yandex Metrica. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding website session.
ym:s:cdpOrdersCancelled
Orders in "Canceled" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersConversionIntoOrder
Ratio of all orders from CRM to all site sessions over the reporting period. Indicates the traffic source that brings the highest amount of orders. Spam orders are not counted.
ym:s:cdpOrdersConversionIntoPayment
Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only those orders that were successfully linked to sessions in Yandex.Metrica.
ym:s:cdpOrdersInProgress
Orders in "In progress" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersOther
Orders with the "other" status that were linked to sessions in Yandex Metrica.
ym:s:cdpOrdersPayed
Orders in "Paid" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersSpam
Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrders<currency>AverageCheque
The ratio of
ym:s:cdpOrders<currency>Profit
Difference between the revenue and production cost of goods. Only orders that were successfully linked to sessions in Yandex.Metrica are used to calculate the revenue.
ym:s:cdpOrders<currency>Revenue
Total amount of money earned on all the orders. Only paid orders that were successfully linked to sessions in Yandex.Metrica are counted.
ym:s:cookieEnabledPercentage
Percentage of sessions and hits with cookies enabled.
ym:s:crossDeviceUsers
Total number of unique users, taking into account all devices.
ym:s:ePromotionClicksUniq
The number of users who clicked at least one banner.
ym:s:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner, to the total number of users.
ym:s:ePromotionClicks
The number of banner clicks, total for all sessions.
ym:s:ePromotionImpressionsUniq
The number of users who viewed at least one banner.
ym:s:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner, to the total number of users.
ym:s:ePromotionImpressions
The number of banner views, total for all sessions.
ym:s:ecommercePurchases
Number of purchases
ym:s:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase
ym:s:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session
ym:s:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:s:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:s:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals
ym:s:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:s:favoriteGoalsReachesPerUser
Conversions for favorite goals per user
ym:s:favoriteGoalsReaches
Conversions for favorite goals
ym:s:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:s:favoriteGoalsUsers
Users with favorite goals
ym:s:favoriteGoalsVisits
Sessions with favorite goals
ym:s:goal<goal_id>conversionRate
Share of conversions in the total number of visits.
ym:s:goal<goal_id>converted<currency>Revenue
Revenue by goal
ym:s:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:s:goal<goal_id>reaches
Number of conversions in all sessions.
ym:s:goal<goal_id>userConversionRate
Percentage of converted sessions among the total number of unique users.
ym:s:goal<goal_id>users
Number of unique users that reached goals.
ym:s:goal<goal_id>visits
Number of converted sessions.
ym:s:jsEnabledPercentage
Percentage of sessions and hits with JavaScript support.
ym:s:manPercentage
Percentage of men
ym:s:mobilePercentage
Percentage of visits and hits made with mobile devices.
ym:s:newUserVisitsPercentage
Percentage of new users' sessions.
ym:s:newUsers
Number of new users.
ym:s:offlineCallDurationAvg
Average call duration
ym:s:offlineCallHoldDurationTillAnswerAvg
Average waiting time
ym:s:offlineCallHoldDurationTillMissAvg
Average time on hold before hanging up
ym:s:offlineCallTalkDurationAvg
Average time of call
ym:s:offlineCall<currency>ConvertedRevenueAvg
Average call cost
ym:s:offlineCall<currency>ConvertedRevenue
Total call cost
ym:s:offlineCallsFirstTimeCallerPercentage
Percentage of first-time callers
ym:s:offlineCallsFirstTimeCaller
Number of first-time callers
ym:s:offlineCallsMissedPercentage
Percentage of missed calls
ym:s:offlineCallsMissed
Number of missed calls
ym:s:offlineCallsUniq
Number of calls from unique phone numbers
ym:s:offlineCalls
Number of calls
ym:s:offlineChatsMissedPercentage
Percentage of missed chats
ym:s:offlineChatsMissed
Number of missed chats
ym:s:offlineChats
Number of chats
ym:s:oneDayBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of 1 day. This includes users who had more than two sessions which occurred on different days.
ym:s:oneVisitPerUserPercentage
Share of visits by visitors with one visit (visitor's first visit).
ym:s:originalBounceRate
Obsolete version of the ym:s:bounceRate metric. This version was in use before the changes to the calculation algorithm.
ym:s:originalPageDepth
Obsolete version of the ym:s:pageDepth metric. This version was in use before the changes to the calculation algorithm.
ym:s:originalPageviews
Obsolete version of the ym:s:pageViews metric. This version was in use before the changes to the calculation algorithm.
ym:s:over32VisitsPerUserPercentage
Share of visits by users, who visited more than 32 times.
ym:s:over54AgePercentage
Share of sessions by users aged 55+.
ym:s:overMonthBetweenVisitsPercentage
Percentage of sessions by users with a session frequency of one time in a period of more than 31 days. This includes users who have more than two sessions which occurred on different days.
ym:s:overYearSinceFirstVisitPercentage
Share of visits by those known for more than 365 days.
ym:s:overYearUserRecencyPercentage
Percentage of sessions by users who returned to the site after more than 365 days.
ym:s:pageDepth
Average number of pageviews during a session. Calculated as a ratio of pageviews to sessions.
ym:s:pageviews
Number of page views on the site in the reporting period.
ym:s:paramsNumber
Number of times a session parameter is met in a session.
ym:s:percentNewVisitors
Percentage of unique site users with sessions in the reporting period whose activity included their very first site session since the beginning of data collection.
ym:s:productBasketsPrice
Cost of items added to basket, total for all sessions.
ym:s:productBasketsQuantity
The number of items added to basket, total for all sessions.
ym:s:productBasketsRemoveUniq
The number of users who removed at least one product, total for all sessions.
ym:s:productBasketsRemoveUserPercentage
The ratio of the number of unique users who who removed at least one product from the shopping cart, to the total number of users.
ym:s:productBasketsUniq
The number of users who added at least one product to the shopping cart, total for all sessions.
ym:s:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart, to the total number of users.
ym:s:productBaskets<currency>ConvertedPrice
Cost of items added to basket, total for all sessions.
ym:s:productClicksUniq
The number of users who clicked at least one product.
ym:s:productClicksUserPercentage
The ratio of the number of unique users who clicked at least one product, to the total number of users.
ym:s:productClicks
The number of clicks on products, total for all sessions.
ym:s:productImpressionsUniq
The number of users who viewed the product information for at least one item.
ym:s:productImpressionsUserPercentage
The ratio of the number of unique users who viewed the information about at least one product, to the total number of users.
ym:s:productImpressions
The total number of product information page views across all sessions.
ym:s:productInListImpressionsUniq
The number of users who viewed information in the list about at least one product.
ym:s:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed the information in the list about at least one product, to the total number of users.
ym:s:productInListImpressions
The number of views of the product in the list, total for all sessions.
ym:s:productPurchasedPrice
Cost of all items purchased, total for all sessions.
ym:s:productPurchasedQuantity
Number of items purchased in total for all sessions.
ym:s:productPurchasedUniq
The number of users who bought at least one item over the sum total of all sessions.
ym:s:productPurchased<currency>ConvertedPrice
Cost of all items purchased, total for all sessions.
ym:s:publisherArticleFullReadShare
Percentage of article views with full reads relative to articles with full scrolls. Full reads show the percentage of users that scrolled through the content to the end and read it at a speed of no more than 60 characters per second.
ym:s:publisherArticleRecirculation
Share of users who navigated from this article to other site content.
ym:s:publisherArticleUsersRecircled
Number of users who navigated from this article to other site content.
ym:s:publisherArticleViewsFullScrollShare
Share of article views where users scrolled to the end of the content.
ym:s:publisherMobileOrTabletViewsShare
Share of article views from mobile devices — phones and tablets.
ym:s:publisherMobileOrTabletViews
Article views from mobile devices — phones and tablets.
ym:s:publisherViewsFullRead
Number of article views with full reads.
ym:s:publisherViewsFullScroll
Number of article views with full scrolls.
ym:s:publisherusers
All users who viewed at least one article.
ym:s:publisherviewsPerDay
Number of article viewes divided by number of days in the chosen period.
ym:s:publisherviewsPerHour
Number of article viewes divided by number of hours in the chosen period.
ym:s:publisherviewsPerMinute
Number of article viewes divided by number of minutes in the chosen period.
ym:s:publisherviews
Number of all article views. Each article view on a page counts.
ym:s:robotPercentage
The percentage of robot visits determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:s:robotProPercentage
Share of robot sessions identified based on both on-site behavior and data from the Yandex Ads antifraud system.
ym:s:robotVisits
Robot sessions determined by behavioral factors. Robots disguise themselves as real users via their behavior, but Yandex.Metrica is able to distinguish them.
ym:s:rwArticleCTR
The ratio of the number of clicks on an article to the number of impressions.
ym:s:rwArticleClicks
Number of clicks on recommended articles.
ym:s:rwArticleShows
An impression is when an article in the widget is shown to the page user. An article impression is counted if at least 50% of the cell was in the user's visible area for at least 2 seconds.
ym:s:rwArticleVisibility
The ratio of the number of article impressions to renderings.
ym:s:rwCTR
The ratio of the number of clicks in the widget to the number of impressions. If a user opens several articles in the widget at once (such as each article in a new browser tab), all these clicks are taken into account in the widget CTR.
ym:s:rwClicksSum
Number of clicks on widget recommended articles.
ym:s:rwShows
An impression is when the widget is shown to the page user. A widget impression is counted if at least one article appears in the user's visible area for at least 2 seconds and in at least 50% of the cell.
ym:s:rwVisibility
The ratio of the number of widget impressions to renderings.
ym:s:sumParams
Sum of session parameter values. Calculated if the session parameters are numeric values.
ym:s:sumPublisherArticleInvolvedTimeSeconds
Total time all site users spent reading articles.
ym:s:sumUserParams
Sum of user parameter values. Calculated if the user parameters are numeric values.
ym:s:thirdPartyCookieEnabledPercentage
Percentage of sessions and hits with third-party cookies enabled.
ym:s:under18AgePercentage
Percentage of visits by those younger than 18 years old.
ym:s:upTo24AgePercentage
Percentage of visits by those between 18-24 years old.
ym:s:upTo31VisitsPerUserPercentage
Percentage of sessions by users with 8-31 sessions.
ym:s:upTo34AgePercentage
Percentage of visits by those between 25-34 years old.
ym:s:upTo3VisitsPerUserPercentage
Share of users visits with 2-3 visits.
ym:s:upTo44AgePercentage
Share of sessions by users aged 35–44.
ym:s:upTo54AgePercentage
Share of sessions by users aged 45–54.
ym:s:upTo7VisitsPerUserPercentage
Percentage of sessions by users with 4-7 sessions.
ym:s:upToDaySinceFirstVisitPercentage
Share of visits by those known for less than one day.
ym:s:upToDayUserRecencyPercentage
Percentage of sessions by users who returned to the site the next day.
ym:s:upToMonthBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 8‑31 days. This includes users who have more than two sessions and on more than one day.
ym:s:upToMonthSinceFirstVisitPercentage
Percentage of sessions by users known for 8-31 days.
ym:s:upToMonthUserRecencyPercentage
Percentage of sessions by users, returning to the site after 8-31 days.
ym:s:upToQuarterSinceFirstVisitPercentage
Percentage of sessions by users known for 32-90 days.
ym:s:upToQuarterUserRecencyPercentage
Percentage of sessions by users, returning to the site after 32-90 days.
ym:s:upToWeekBetweenVisitsPercentage
Percentage of user sessions with a session frequency of once in a period of 2‑7 days. This includes users who have more than two sessions and on more than one day.
ym:s:upToWeekSinceFirstVisitPercentage
Percentage of sessions by users known for 1-7 days.
ym:s:upToWeekUserRecencyPercentage
Percentage of sessions by users, returning to the site after 2-7 days.
ym:s:upToYearSinceFirstVisitPercentage
Percentage of sessions by users known from 91 to 365 days.
ym:s:upToYearUserRecencyPercentage
Percentage of sessions by users who returned to the site within 91-365 days.
ym:s:userParamsNumber
Number of times a user parameter was encountered in a session.
ym:s:userRecencyDays
Average time since penultimate visit in days.
ym:s:usersPurchasePercentage
Share of users who placed an order on the site compared to the total number of users.
ym:s:users
Number of unique users.
ym:s:vacuumeventsPerUser
Number of events on Yandex per user
ym:s:vacuumevents
Number of events on Yandex
ym:s:vacuumusers
Users with target events
ym:s:visitsPerDay
Sessions per day
ym:s:visitsPerHour
Sessions per hour
ym:s:visitsPerMinute
Sessions per minute
ym:s:visits
Total number of visits.
ym:s:womanPercentage
Percentage of women
ym:s:yanARPU
Average revenue per user: the site's average revenue per user, in rubles without VAT.
ym:s:yanCPMV
Cost per mille viewable ads: the cost of one thousand actual impressions of the ad block (with verification of ad visibility), in rubles without VAT.
ym:s:yanECPM
Effective cost per mille: the cost of one thousand renderings of the ad block, in rubles without VAT.
ym:s:yanPartnerPrice
Estimated cost of impressions in the selected report period (in rubles, without VAT).
ym:s:yanRPM
Revenue per mille: the cost of one thousand requests for all ad blocks, including blocks that didn't have an ad matched to them. Cost is in rubles without VAT.
ym:s:yanRendersPerHit
Average number of renderings of YAN blocks per pageview.
ym:s:yanRendersPerUser
Average number of renderings of YAN blocks per site user.
ym:s:yanRendersPerVisit
Average number of renderings of YAN blocks per site session.
ym:s:yanRenders
Requests to the Yandex RTB system, for instance, that resulted in successfully selecting ads to serve (there were ads or banners over the CPM threshold).
ym:s:yanRequests
Requests for ad code sent to the Yandex RTB system, for instance.
ym:s:yanRevenuePerHit
Average revenue for displaying YAN blocks per pageview, in rubles without VAT.
ym:s:yanRevenuePerVisit
Average revenue for displaying YAN blocks per session, in rubles without VAT.
ym:s:yanShows
An impression occurs when an ad unit, ad, or banner on a site page is shown to a site user. The Yandex Advertising Network counts ad impressions by verifying ad unit viewability.
ym:s:yanVisibility
Ratio of the number of impressions to the number of renderings.
ym:up:params
Number of parameters.
ym:up:users
Number of unique users.