List of dimensions and metrics
- Dimensions
- ym:ad:<attribution>Currency
- ym:ad:<attribution>DirectBanner
- ym:ad:<attribution>DirectBannerGroup
- ym:ad:<attribution>DirectConditionType
- ym:ad:<attribution>DirectOrder
- ym:ad:<attribution>DirectPhraseOrCond
- ym:ad:<attribution>DirectPlatform
- ym:ad:<attribution>DirectPlatformType
- ym:ad:<attribution>DirectSearchPhrase
- ym:ad:<attribution>DisplayCampaign
- ym:ad:ageInterval
- ym:ad:gender
- ym:ad:regionArea
- ym:ad:regionCity
- ym:ad:regionCitySize
- ym:ad:regionContinent
- ym:ad:regionCountry
- ym:ad:regionDistrict
- ym:dl:URL
- ym:dl:URLDomain
- ym:dl:URLParamName
- ym:dl:URLParamNameAndValue
- ym:dl:URLParamValue
- ym:dl:URLPath
- ym:dl:URLPathFull
- ym:dl:URLPathLevel1
- ym:dl:URLPathLevel2
- ym:dl:URLPathLevel3
- ym:dl:URLPathLevel4
- ym:dl:URLPathLevel5
- ym:dl:URLProto
- ym:dl:UTMCampaign
- ym:dl:UTMContent
- ym:dl:UTMMedium
- ym:dl:UTMSource
- ym:dl:UTMTerm
- ym:dl:ageInterval
- ym:dl:browser
- ym:dl:browserAndVersion
- ym:dl:browserAndVersionMajor
- ym:dl:browserCountry
- ym:dl:browserDate
- ym:dl:browserDatePeriod<group>
- ym:dl:browserDateTime
- ym:dl:browserDayOfMonth
- ym:dl:browserDayOfWeek
- ym:dl:browserDekaminute
- ym:dl:browserEngine
- ym:dl:browserEngineVersion1
- ym:dl:browserEngineVersion2
- ym:dl:browserEngineVersion3
- ym:dl:browserEngineVersion4
- ym:dl:browserHour
- ym:dl:browserHourMinute
- ym:dl:browserLanguage
- ym:dl:browserMinute
- ym:dl:browserMonth
- ym:dl:browserStartOfDekaminute
- ym:dl:browserStartOfHour
- ym:dl:browserStartOfMinute
- ym:dl:browserStartOfMonth
- ym:dl:browserStartOfQuarter
- ym:dl:browserStartOfWeek
- ym:dl:browserStartOfYear
- ym:dl:browserYear
- ym:dl:clientTimeZone
- ym:dl:cookieEnabled
- ym:dl:date
- ym:dl:datePeriod<group>
- ym:dl:dateTime
- ym:dl:dayOfMonth
- ym:dl:dayOfWeek
- ym:dl:dekaminute
- ym:dl:deviceCategory
- ym:dl:downloadURL
- ym:dl:from
- ym:dl:gender
- ym:dl:hasAdBlocker
- ym:dl:hasGCLID
- ym:dl:hour
- ym:dl:hourMinute
- ym:dl:ipAddress
- ym:dl:javascriptEnabled
- ym:dl:minute
- ym:dl:mobilePhone
- ym:dl:mobilePhoneModel
- ym:dl:month
- ym:dl:openstatAd
- ym:dl:openstatCampaign
- ym:dl:openstatService
- ym:dl:openstatSource
- ym:dl:operatingSystem
- ym:dl:operatingSystemRoot
- ym:dl:pageURL
- ym:dl:physicalScreenHeight
- ym:dl:physicalScreenResolution
- ym:dl:physicalScreenWidth
- ym:dl:regionArea
- ym:dl:regionCity
- ym:dl:regionCitySize
- ym:dl:regionContinent
- ym:dl:regionCountry
- ym:dl:regionDistrict
- ym:dl:screenColors
- ym:dl:screenFormat
- ym:dl:screenHeight
- ym:dl:screenOrientation
- ym:dl:screenResolution
- ym:dl:screenWidth
- ym:dl:startOfDekaminute
- ym:dl:startOfHour
- ym:dl:startOfMinute
- ym:dl:startOfMonth
- ym:dl:startOfQuarter
- ym:dl:startOfWeek
- ym:dl:startOfYear
- ym:dl:thirdPartyCookieEnabled
- ym:dl:title
- ym:dl:windowClientArea
- ym:dl:windowClientHeight
- ym:dl:windowClientWidth
- ym:dl:year
- ym:ep:ageInterval
- ym:ep:browser
- ym:ep:browserAndVersion
- ym:ep:browserAndVersionMajor
- ym:ep:browserDate
- ym:ep:browserDatePeriod<group>
- ym:ep:browserDateTime
- ym:ep:browserDayOfMonth
- ym:ep:browserDayOfWeek
- ym:ep:browserDekaminute
- ym:ep:browserEngine
- ym:ep:browserEngineVersion1
- ym:ep:browserEngineVersion2
- ym:ep:browserEngineVersion3
- ym:ep:browserEngineVersion4
- ym:ep:browserHour
- ym:ep:browserHourMinute
- ym:ep:browserMinute
- ym:ep:browserMonth
- ym:ep:browserStartOfDekaminute
- ym:ep:browserStartOfHour
- ym:ep:browserStartOfMinute
- ym:ep:browserStartOfMonth
- ym:ep:browserStartOfQuarter
- ym:ep:browserStartOfWeek
- ym:ep:browserStartOfYear
- ym:ep:browserYear
- ym:ep:cookieEnabled
- ym:ep:date
- ym:ep:datePeriod<group>
- ym:ep:dateTime
- ym:ep:dayOfMonth
- ym:ep:dayOfWeek
- ym:ep:dekaminute
- ym:ep:deviceCategory
- ym:ep:eventParamsLevel1
- ym:ep:eventParamsLevel10
- ym:ep:eventParamsLevel2
- ym:ep:eventParamsLevel3
- ym:ep:eventParamsLevel4
- ym:ep:eventParamsLevel5
- ym:ep:eventParamsLevel6
- ym:ep:eventParamsLevel7
- ym:ep:eventParamsLevel8
- ym:ep:eventParamsLevel9
- ym:ep:eventURL
- ym:ep:eventURLDomain
- ym:ep:eventURLParamName
- ym:ep:eventURLParamNameAndValue
- ym:ep:eventURLParamValue
- ym:ep:eventURLPath
- ym:ep:eventURLPathFull
- ym:ep:eventURLPathLevel1
- ym:ep:eventURLPathLevel2
- ym:ep:eventURLPathLevel3
- ym:ep:eventURLPathLevel4
- ym:ep:eventURLPathLevel5
- ym:ep:eventURLProto
- ym:ep:gender
- ym:ep:goalReached
- ym:ep:hasAdBlocker
- ym:ep:hour
- ym:ep:hourMinute
- ym:ep:ipAddress
- ym:ep:javascriptEnabled
- ym:ep:minute
- ym:ep:mobilePhone
- ym:ep:mobilePhoneModel
- ym:ep:month
- ym:ep:operatingSystem
- ym:ep:operatingSystemRoot
- ym:ep:physicalScreenHeight
- ym:ep:physicalScreenResolution
- ym:ep:physicalScreenWidth
- ym:ep:regionArea
- ym:ep:regionCity
- ym:ep:regionCitySize
- ym:ep:regionContinent
- ym:ep:regionCountry
- ym:ep:regionDistrict
- ym:ep:screenColors
- ym:ep:screenFormat
- ym:ep:screenHeight
- ym:ep:screenOrientation
- ym:ep:screenResolution
- ym:ep:screenWidth
- ym:ep:startOfDekaminute
- ym:ep:startOfHour
- ym:ep:startOfMinute
- ym:ep:startOfMonth
- ym:ep:startOfQuarter
- ym:ep:startOfWeek
- ym:ep:startOfYear
- ym:ep:thirdPartyCookieEnabled
- ym:ep:windowClientArea
- ym:ep:windowClientHeight
- ym:ep:windowClientWidth
- ym:ep:year
- ym:ev:<attribution>ExpenseCampaign
- ym:ev:<attribution>ExpenseContent
- ym:ev:<attribution>ExpenseMedium
- ym:ev:<attribution>ExpenseSource
- ym:ev:<attribution>ExpenseTerm
- ym:ev:<attribution>SourceEngine
- ym:ev:<attribution>TrafficSource
- ym:pv:URL
- ym:pv:URLDomain
- ym:pv:URLParamName
- ym:pv:URLParamNameAndValue
- ym:pv:URLParamValue
- ym:pv:URLPath
- ym:pv:URLPathFull
- ym:pv:URLPathLevel1
- ym:pv:URLPathLevel2
- ym:pv:URLPathLevel3
- ym:pv:URLPathLevel4
- ym:pv:URLPathLevel5
- ym:pv:URLProto
- ym:pv:UTMCampaign
- ym:pv:UTMContent
- ym:pv:UTMMedium
- ym:pv:UTMSource
- ym:pv:UTMTerm
- ym:pv:ageInterval
- ym:pv:browser
- ym:pv:browserAndVersion
- ym:pv:browserAndVersionMajor
- ym:pv:browserCountry
- ym:pv:browserDate
- ym:pv:browserDatePeriod<group>
- ym:pv:browserDateTime
- ym:pv:browserDayOfMonth
- ym:pv:browserDayOfWeek
- ym:pv:browserDekaminute
- ym:pv:browserEngine
- ym:pv:browserEngineVersion1
- ym:pv:browserEngineVersion2
- ym:pv:browserEngineVersion3
- ym:pv:browserEngineVersion4
- ym:pv:browserHour
- ym:pv:browserHourMinute
- ym:pv:browserLanguage
- ym:pv:browserMinute
- ym:pv:browserMonth
- ym:pv:browserStartOfDekaminute
- ym:pv:browserStartOfHour
- ym:pv:browserStartOfMinute
- ym:pv:browserStartOfMonth
- ym:pv:browserStartOfQuarter
- ym:pv:browserStartOfWeek
- ym:pv:browserStartOfYear
- ym:pv:browserYear
- ym:pv:clientTimeZone
- ym:pv:cookieEnabled
- ym:pv:counterID
- ym:pv:date
- ym:pv:datePeriod<group>
- ym:pv:dateTime
- ym:pv:dayOfMonth
- ym:pv:dayOfWeek
- ym:pv:dekaminute
- ym:pv:deviceCategory
- ym:pv:from
- ym:pv:gender
- ym:pv:hasAdBlocker
- ym:pv:hasGCLID
- ym:pv:hour
- ym:pv:hourMinute
- ym:pv:ipAddress
- ym:pv:isTurboPage
- ym:pv:javascriptEnabled
- ym:pv:minute
- ym:pv:mobilePhone
- ym:pv:mobilePhoneModel
- ym:pv:month
- ym:pv:openstatAd
- ym:pv:openstatCampaign
- ym:pv:openstatService
- ym:pv:openstatSource
- ym:pv:operatingSystem
- ym:pv:operatingSystemRoot
- ym:pv:physicalScreenHeight
- ym:pv:physicalScreenResolution
- ym:pv:physicalScreenWidth
- ym:pv:referer
- ym:pv:refererDomain
- ym:pv:refererPath
- ym:pv:refererPathFull
- ym:pv:refererPathLevel1
- ym:pv:refererPathLevel2
- ym:pv:refererPathLevel3
- ym:pv:refererPathLevel4
- ym:pv:refererPathLevel5
- ym:pv:refererProto
- ym:pv:regionArea
- ym:pv:regionCity
- ym:pv:regionCitySize
- ym:pv:regionContinent
- ym:pv:regionCountry
- ym:pv:regionDistrict
- ym:pv:screenColors
- ym:pv:screenFormat
- ym:pv:screenHeight
- ym:pv:screenOrientation
- ym:pv:screenResolution
- ym:pv:screenWidth
- ym:pv:startOfDekaminute
- ym:pv:startOfHour
- ym:pv:startOfMinute
- ym:pv:startOfMonth
- ym:pv:startOfQuarter
- ym:pv:startOfWeek
- ym:pv:startOfYear
- ym:pv:thirdPartyCookieEnabled
- ym:pv:title
- ym:pv:windowClientArea
- ym:pv:windowClientHeight
- ym:pv:windowClientWidth
- ym:pv:year
- ym:s:EPromotionCreative
- ym:s:EPromotionCreativeSlot
- ym:s:EPromotionID
- ym:s:EPromotionName
- ym:s:EPromotionPosition
- ym:s:PProductBrand
- ym:s:PProductID
- ym:s:PProductName
- ym:s:RWArticleURLHash
- ym:s:RWArticleURLPathLevel1Hash
- ym:s:RWArticleURLPathLevel2Hash
- ym:s:RWArticleURLPathLevel3Hash
- ym:s:RWArticleURLPathLevel4Hash
- ym:s:RWArticleURLPathLevel5Hash
- ym:s:RWConversion
- ym:s:RWURLHash
- ym:s:RWURLPathLevel1Hash
- ym:s:RWURLPathLevel2Hash
- ym:s:RWURLPathLevel3Hash
- ym:s:RWURLPathLevel4Hash
- ym:s:RWURLPathLevel5Hash
- ym:s:<attribution>AdvEngine
- ym:s:<attribution>Currency
- ym:s:<attribution>DirectBannerGroup
- ym:s:<attribution>DirectClickBanner
- ym:s:<attribution>DirectClickOrder
- ym:s:<attribution>DirectConditionType
- ym:s:<attribution>DirectPhraseOrCond
- ym:s:<attribution>DirectPlatform
- ym:s:<attribution>DirectPlatformType
- ym:s:<attribution>DirectSearchPhrase
- ym:s:<attribution>DisplayCampaign
- ym:s:<attribution>From
- ym:s:<attribution>HasGCLID
- ym:s:<attribution>Messenger
- ym:s:<attribution>OpenstatAd
- ym:s:<attribution>OpenstatCampaign
- ym:s:<attribution>OpenstatService
- ym:s:<attribution>OpenstatSource
- ym:s:<attribution>QRCodeProvider
- ym:s:<attribution>RecommendationSystem
- ym:s:<attribution>ReferalSource
- ym:s:<attribution>SearchEngine
- ym:s:<attribution>SearchEngineRoot
- ym:s:<attribution>SearchPhrase
- ym:s:<attribution>SocialNetwork
- ym:s:<attribution>SocialNetworkProfile
- ym:s:<attribution>SourceEngine
- ym:s:<attribution>TrafficSource
- ym:s:<attribution>UTMCampaign
- ym:s:<attribution>UTMContent
- ym:s:<attribution>UTMMedium
- ym:s:<attribution>UTMSource
- ym:s:<attribution>UTMTerm
- ym:s:adfoxBanner
- ym:s:adfoxBannerType
- ym:s:adfoxCampaign
- ym:s:adfoxHeaderBidding
- ym:s:adfoxLevel1
- ym:s:adfoxLevel1Chained
- ym:s:adfoxLevel2
- ym:s:adfoxLevel2Chained
- ym:s:adfoxLevel3Chained
- ym:s:adfoxLevel4Chained
- ym:s:adfoxOwner
- ym:s:adfoxPlace
- ym:s:adfoxPuidKey
- ym:s:adfoxPuidValue
- ym:s:adfoxSection
- ym:s:adfoxSite
- ym:s:adfoxUrlPathLevel1
- ym:s:adfoxUrlPathLevel2
- ym:s:adfoxUrlPathLevel3
- ym:s:adfoxUrlPathLevel4
- ym:s:adfoxYanImp
- ym:s:adfoxYanPage
- ym:s:ageInterval
- ym:s:bounce
- ym:s:browser
- ym:s:browserAndVersion
- ym:s:browserAndVersionMajor
- ym:s:browserCountry
- ym:s:browserDate
- ym:s:browserDatePeriod<group>
- ym:s:browserDateTime
- ym:s:browserDayOfMonth
- ym:s:browserDayOfWeek
- ym:s:browserDekaminute
- ym:s:browserEngine
- ym:s:browserEngineVersion1
- ym:s:browserEngineVersion2
- ym:s:browserEngineVersion3
- ym:s:browserEngineVersion4
- ym:s:browserHour
- ym:s:browserHourMinute
- ym:s:browserLanguage
- ym:s:browserMinute
- ym:s:browserMonth
- ym:s:browserStartOfDekaminute
- ym:s:browserStartOfHour
- ym:s:browserStartOfMinute
- ym:s:browserStartOfMonth
- ym:s:browserStartOfQuarter
- ym:s:browserStartOfWeek
- ym:s:browserStartOfYear
- ym:s:browserYear
- ym:s:clientID
- ym:s:clientTimeZone
- ym:s:cookieEnabled
- ym:s:counterID
- ym:s:date
- ym:s:datePeriod<group>
- ym:s:dateTime
- ym:s:dayOfMonth
- ym:s:dayOfWeek
- ym:s:daysSinceFirstVisit
- ym:s:daysSinceFirstVisitInterval
- ym:s:daysSincePreviousVisit
- ym:s:daysSincePreviousVisitInterval
- ym:s:dekaminute
- ym:s:deviceCategory
- ym:s:endURL
- ym:s:endURLDomain
- ym:s:endURLPath
- ym:s:endURLPathFull
- ym:s:endURLPathLevel1
- ym:s:endURLPathLevel2
- ym:s:endURLPathLevel3
- ym:s:endURLPathLevel4
- ym:s:endURLPathLevel5
- ym:s:endURLProto
- ym:s:experimentAB<experiment_ab>
- ym:s:externalReferer
- ym:s:externalRefererDomain
- ym:s:externalRefererPath
- ym:s:externalRefererPathFull
- ym:s:externalRefererPathLevel1
- ym:s:externalRefererPathLevel2
- ym:s:externalRefererPathLevel3
- ym:s:externalRefererPathLevel4
- ym:s:externalRefererPathLevel5
- ym:s:externalRefererProto
- ym:s:firstVisitDate
- ym:s:firstVisitDatePeriod<group>
- ym:s:firstVisitDateTime
- ym:s:firstVisitDayOfMonth
- ym:s:firstVisitDayOfWeek
- ym:s:firstVisitDekaminute
- ym:s:firstVisitHour
- ym:s:firstVisitHourMinute
- ym:s:firstVisitMinute
- ym:s:firstVisitMonth
- ym:s:firstVisitStartOfDekaminute
- ym:s:firstVisitStartOfHour
- ym:s:firstVisitStartOfMinute
- ym:s:firstVisitStartOfMonth
- ym:s:firstVisitStartOfQuarter
- ym:s:firstVisitStartOfWeek
- ym:s:firstVisitStartOfYear
- ym:s:firstVisitYear
- ym:s:gender
- ym:s:goal
- ym:s:hasAdBlocker
- ym:s:hour
- ym:s:hourMinute
- ym:s:interest
- ym:s:interest2d1
- ym:s:interest2d2
- ym:s:interest2d3
- ym:s:ipAddress
- ym:s:isNewUser
- ym:s:isRobot
- ym:s:isRobotPro
- ym:s:isTurboPage
- ym:s:javascriptEnabled
- ym:s:marketSearchPhrase
- ym:s:minute
- ym:s:mobilePhone
- ym:s:mobilePhoneModel
- ym:s:month
- ym:s:offlineCallFirstTimeCaller
- ym:s:offlineCallHoldDuration
- ym:s:offlineCallMissed
- ym:s:offlineCallTag
- ym:s:offlineCallTalkDuration
- ym:s:offlineChatAnswered
- ym:s:offlineChatPlatform
- ym:s:offlineChatTag
- ym:s:operatingSystem
- ym:s:operatingSystemRoot
- ym:s:originalBounce
- ym:s:originalPageViews
- ym:s:originalVisitDuration
- ym:s:originalVisitDurationInterval
- ym:s:pageViews
- ym:s:pageViewsInterval
- ym:s:paramsLevel1
- ym:s:paramsLevel10
- ym:s:paramsLevel2
- ym:s:paramsLevel3
- ym:s:paramsLevel4
- ym:s:paramsLevel5
- ym:s:paramsLevel6
- ym:s:paramsLevel7
- ym:s:paramsLevel8
- ym:s:paramsLevel9
- ym:s:physicalScreenHeight
- ym:s:physicalScreenResolution
- ym:s:physicalScreenWidth
- ym:s:previousVisitDate
- ym:s:previousVisitDatePeriod<group>
- ym:s:previousVisitDayOfMonth
- ym:s:previousVisitDayOfWeek
- ym:s:previousVisitMonth
- ym:s:previousVisitStartOfMonth
- ym:s:previousVisitStartOfQuarter
- ym:s:previousVisitStartOfWeek
- ym:s:previousVisitStartOfYear
- ym:s:previousVisitYear
- ym:s:productBrand
- ym:s:productBrandCart
- ym:s:productCategoryLevel1
- ym:s:productCategoryLevel2
- ym:s:productCategoryLevel3
- ym:s:productCategoryLevel4
- ym:s:productCategoryLevel5
- ym:s:productCoupon
- ym:s:productCurrency
- ym:s:productDiscount
- ym:s:productID
- ym:s:productEventURL
- ym:s:productIDCart
- ym:s:productList
- ym:s:productName
- ym:s:productNameCart
- ym:s:productPosition
- ym:s:productPrice
- ym:s:productSum
- ym:s:productVariant
- ym:s:publisherArticleAuthor
- ym:s:publisherArticleFromTitle
- ym:s:publisherArticleHasFullRead
- ym:s:publisherArticleHasFullScroll
- ym:s:publisherArticleHasRecircled
- ym:s:publisherArticlePublishedDate
- ym:s:publisherArticleReadPart
- ym:s:publisherArticleRubric
- ym:s:publisherArticleRubric2
- ym:s:publisherArticleScrollDown
- ym:s:publisherArticleTitle
- ym:s:publisherArticleTopic
- ym:s:publisherArticleURL
- ym:s:publisherLongArticle
- ym:s:publisherPageFormat
- ym:s:publisherTrafficSource
- ym:s:publisherTrafficSource2
- ym:s:purchaseCoupon
- ym:s:purchaseExistsVisit
- ym:s:purchaseID
- ym:s:purchaseRevenue
- ym:s:purchaseRevenueVisit
- ym:s:referer
- ym:s:refererDomain
- ym:s:refererPath
- ym:s:refererPathFull
- ym:s:refererPathLevel1
- ym:s:refererPathLevel2
- ym:s:refererPathLevel3
- ym:s:refererPathLevel4
- ym:s:refererPathLevel5
- ym:s:refererProto
- ym:s:regionArea
- ym:s:regionCity
- ym:s:regionCitySize
- ym:s:regionContinent
- ym:s:regionCountry
- ym:s:regionDistrict
- ym:s:screenColors
- ym:s:screenFormat
- ym:s:screenHeight
- ym:s:screenOrientation
- ym:s:screenResolution
- ym:s:screenWidth
- ym:s:startOfDekaminute
- ym:s:startOfHour
- ym:s:startOfMinute
- ym:s:startOfMonth
- ym:s:startOfQuarter
- ym:s:startOfWeek
- ym:s:startOfYear
- ym:s:startURL
- ym:s:startURLDomain
- ym:s:startURLPath
- ym:s:startURLPathFull
- ym:s:startURLPathLevel1
- ym:s:startURLPathLevel2
- ym:s:startURLPathLevel3
- ym:s:startURLPathLevel4
- ym:s:startURLPathLevel5
- ym:s:startURLProto
- ym:s:thirdPartyCookieEnabled
- ym:s:topLevelDomain
- ym:s:userClientUserId
- ym:s:userParamsLevel1
- ym:s:userParamsLevel2
- ym:s:userParamsLevel3
- ym:s:userParamsLevel4
- ym:s:userParamsLevel5
- ym:s:userVisits
- ym:s:userVisitsInterval
- ym:s:userVisitsPeriod
- ym:s:userVisitsPeriodInterval
- ym:s:vacuumEvent
- ym:s:vacuumOrganization
- ym:s:vacuumSurface
- ym:s:visitDuration
- ym:s:visitDurationInterval
- ym:s:windowClientArea
- ym:s:windowClientHeight
- ym:s:windowClientWidth
- ym:s:yanBlockID
- ym:s:yanBlockSize
- ym:s:yanPageID
- ym:s:yanUrl
- ym:s:yanUrlPathLevel1
- ym:s:yanUrlPathLevel2
- ym:s:yanUrlPathLevel3
- ym:s:yanUrlPathLevel4
- ym:s:year
- ym:up:paramsLevel1
- ym:up:paramsLevel2
- ym:up:paramsLevel3
- ym:up:paramsLevel4
- ym:up:paramsLevel5
- Metrics
- ym:ad:GCLIDPercentage
- ym:ad:<currency>ConvertedAdCostPerVisit
- ym:ad:<currency>ConvertedAdCost
- ym:ad:affinityIndexInterests2
- ym:ad:affinityIndexInterests
- ym:ad:anyGoalConversionRate
- ym:ad:avgDaysBetweenVisits
- ym:ad:avgDaysSinceFirstVisit
- ym:ad:avgParams
- ym:ad:avgVisitDurationSeconds
- ym:ad:blockedPercentage
- ym:ad:bounceRate
- ym:ad:clicks
- ym:ad:cookieEnabledPercentage
- ym:ad:ePromotionClicksUniq
- ym:ad:ePromotionClicksUserPercentage
- ym:ad:ePromotionClicks
- ym:ad:ePromotionImpressionsUniq
- ym:ad:ePromotionImpressionsUserPercentage
- ym:ad:ePromotionImpressions
- ym:ad:ecommercePurchases
- ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:ad:ecommerce<currency>ConvertedRevenuePerVisit
- ym:ad:ecommerce<currency>ConvertedRevenue
- ym:ad:favoriteGoalsConversionRate
- ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:ad:favoriteGoalsConverted<currency>Revenue
- ym:ad:favoriteGoalsReachesPerUser
- ym:ad:favoriteGoalsReaches
- ym:ad:favoriteGoalsUserConversionRate
- ym:ad:favoriteGoalsUsers
- ym:ad:favoriteGoalsVisits
- ym:ad:goal<goal_id>conversionRate
- ym:ad:goal<goal_id>converted<currency>AdCostPerVisit
- ym:ad:goal<goal_id>converted<currency>CPA
- ym:ad:goal<goal_id>converted<currency>Revenue
- ym:ad:goal<goal_id>reachesPerUser
- ym:ad:goal<goal_id>reaches
- ym:ad:goal<goal_id>userConversionRate
- ym:ad:goal<goal_id>users
- ym:ad:goal<goal_id>visits
- ym:ad:jsEnabledPercentage
- ym:ad:manPercentage
- ym:ad:mobilePercentage
- ym:ad:newUserVisitsPercentage
- ym:ad:newUsers
- ym:ad:oneDayBetweenVisitsPercentage
- ym:ad:oneVisitPerUserPercentage
- ym:ad:over32VisitsPerUserPercentage
- ym:ad:over54AgePercentage
- ym:ad:overMonthBetweenVisitsPercentage
- ym:ad:overYearSinceFirstVisitPercentage
- ym:ad:overYearUserRecencyPercentage
- ym:ad:pageDepth
- ym:ad:pageviews
- ym:ad:paramsnumber.
- ym:ad:percentNewVisitors
- ym:ad:productBasketsPrice
- ym:ad:productBasketsQuantity
- ym:ad:productBasketsRemoveUniq
- ym:ad:productBasketsRemoveUserPercentage
- ym:ad:productBasketsUniq
- ym:ad:productBasketsUserPercentage
- ym:ad:productBaskets<currency>ConvertedPrice
- ym:ad:productClicksUniq
- ym:ad:productClicksUserPercentage
- ym:ad:productClicks
- ym:ad:productImpressionsUniq
- ym:ad:productImpressionsUserPercentage
- ym:ad:productImpressions
- ym:ad:productInListImpressionsUniq
- ym:ad:productInListImpressionsUserPercentage
- ym:ad:productInListImpressions
- ym:ad:productPurchasedPrice
- ym:ad:productPurchasedQuantity
- ym:ad:productPurchasedUniq
- ym:ad:productPurchased<currency>ConvertedPrice
- ym:ad:robotPercentage
- ym:ad:robotVisits
- ym:ad:sumGoalReachesAny
- ym:ad:sumParams
- ym:ad:thirdPartyCookieEnabledPercentage
- ym:ad:under18AgePercentage
- ym:ad:upTo24AgePercentage
- ym:ad:upTo31VisitsPerUserPercentage
- ym:ad:upTo34AgePercentage
- ym:ad:upTo3VisitsPerUserPercentage
- ym:ad:upTo44AgePercentage
- ym:ad:upTo54AgePercentage
- ym:ad:upTo7VisitsPerUserPercentage
- ym:ad:upToDaySinceFirstVisitPercentage
- ym:ad:upToDayUserRecencyPercentage
- ym:ad:upToMonthBetweenVisitsPercentage
- ym:ad:upToMonthSinceFirstVisitPercentage
- ym:ad:upToMonthUserRecencyPercentage
- ym:ad:upToQuarterSinceFirstVisitPercentage
- ym:ad:upToQuarterUserRecencyPercentage
- ym:ad:upToWeekBetweenVisitsPercentage
- ym:ad:upToWeekSinceFirstVisitPercentage
- ym:ad:upToWeekUserRecencyPercentage
- ym:ad:upToYearSinceFirstVisitPercentage
- ym:ad:upToYearUserRecencyPercentage
- ym:ad:userRecencyDays
- ym:ad:usersPurchasePercentage
- ym:ad:users
- ym:ad:visitsPerDay
- ym:ad:visitsPerHour
- ym:ad:visitsPerMinute
- ym:ad:visits
- ym:ad:womanPercentage
- ym:dl:blockedPercentage
- ym:dl:cookieEnabledPercentage
- ym:dl:downloads
- ym:dl:jsEnabledPercentage
- ym:dl:mobilePercentage
- ym:dl:pageviewsPerDay
- ym:dl:pageviewsPerHour
- ym:dl:pageviewsPerMinute
- ym:dl:thirdPartyCookieEnabledPercentage
- ym:dl:users
- ym:ep:avgEventParams
- ym:ep:eventPageViews
- ym:ep:eventParamsnumber.
- ym:ep:eventsnumber.
- ym:ep:sumEventParams
- ym:ev:GCLIDPercentage
- ym:ev:affinityIndexInterests2
- ym:ev:affinityIndexInterests
- ym:ev:anyGoalConversionRate
- ym:ev:avgDaysBetweenVisits
- ym:ev:avgDaysSinceFirstVisit
- ym:ev:avgOriginalVisitDurationSeconds
- ym:ev:avgParams
- ym:ev:avgVisitDurationSeconds
- ym:ev:blockedPercentage
- ym:ev:bounceRate
- ym:ev:cdpOrdersAllOrders
- ym:ev:cdpOrdersCancelled
- ym:ev:cdpOrdersConversionIntoOrder
- ym:ev:cdpOrdersConversionIntoPayment
- ym:ev:cdpOrdersInProgress
- ym:ev:cdpOrdersOther
- ym:ev:cdpOrdersPayed
- ym:ev:cdpOrdersSpam
- ym:ev:cdpOrders<currency>AverageCheque
- ym:ev:cdpOrders<currency>Profit
- ym:ev:cdpOrders<currency>Revenue
- ym:ev:cookieEnabledPercentage
- ym:ev:ePromotionClicksUniq
- ym:ev:ePromotionClicksUserPercentage
- ym:ev:ePromotionClicks
- ym:ev:ePromotionImpressionsUniq
- ym:ev:ePromotionImpressionsUserPercentage
- ym:ev:ePromotionImpressions
- ym:ev:ecommercePurchases
- ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:ev:ecommerce<currency>ConvertedRevenuePerVisit
- ym:ev:ecommerce<currency>ConvertedRevenue
- ym:ev:expenseClicks
- ym:ev:expense<currency>CPC
- ym:ev:expense<currency>EcommerceCPA
- ym:ev:expense<currency>EcommerceCRR
- ym:ev:expense<currency>EcommerceROI
- ym:ev:expense<currency>FavoriteGoalsCPA
- ym:ev:expense<currency>FavoriteGoalsCRR
- ym:ev:expense<currency>FavoriteGoalsROI
- ym:ev:expense<currency>FavoriteGoalsUserCPA
- ym:ev:expense<currency>FavoriteGoalsVisitCPA
- ym:ev:expenses<currency>
- ym:ev:favoriteGoalsConversionRate
- ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:ev:favoriteGoalsConverted<currency>Revenue
- ym:ev:favoriteGoalsReachesPerUser
- ym:ev:favoriteGoalsReaches
- ym:ev:favoriteGoalsUserConversionRate
- ym:ev:favoriteGoalsUsers
- ym:ev:favoriteGoalsVisits
- ym:ev:goal<goal_id>conversionRate
- ym:ev:goal<goal_id>converted<currency>Revenue
- ym:ev:goal<goal_id>expense<currency>CRR
- ym:ev:goal<goal_id>expense<currency>ROI
- ym:ev:goal<goal_id>expense<currency>ReachCPA
- ym:ev:goal<goal_id>expense<currency>UserCPA
- ym:ev:goal<goal_id>expense<currency>VisitCPA
- ym:ev:goal<goal_id>reachesPerUser
- ym:ev:goal<goal_id>reaches
- ym:ev:goal<goal_id>userConversionRate
- ym:ev:goal<goal_id>users
- ym:ev:goal<goal_id>visits
- ym:ev:jsEnabledPercentage
- ym:ev:manPercentage
- ym:ev:mobilePercentage
- ym:ev:newUserVisitsPercentage
- ym:ev:newUsers
- ym:ev:oneDayBetweenVisitsPercentage
- ym:ev:oneVisitPerUserPercentage
- ym:ev:originalBounceRate
- ym:ev:originalPageDepth
- ym:ev:originalPageviews
- ym:ev:over32VisitsPerUserPercentage
- ym:ev:over54AgePercentage
- ym:ev:overMonthBetweenVisitsPercentage
- ym:ev:overYearSinceFirstVisitPercentage
- ym:ev:overYearUserRecencyPercentage
- ym:ev:pageDepth
- ym:ev:pageviews
- ym:ev:paramsnumber.
- ym:ev:percentNewVisitors
- ym:ev:productBasketsPrice
- ym:ev:productBasketsQuantity
- ym:ev:productBasketsRemoveUniq
- ym:ev:productBasketsRemoveUserPercentage
- ym:ev:productBasketsUniq
- ym:ev:productBasketsUserPercentage
- ym:ev:productBaskets<currency>ConvertedPrice
- ym:ev:productClicksUniq
- ym:ev:productClicksUserPercentage
- ym:ev:productClicks
- ym:ev:productImpressionsUniq
- ym:ev:productImpressionsUserPercentage
- ym:ev:productImpressions
- ym:ev:productInListImpressionsUniq
- ym:ev:productInListImpressionsUserPercentage
- ym:ev:productInListImpressions
- ym:ev:productPurchasedPrice
- ym:ev:productPurchasedQuantity
- ym:ev:productPurchasedUniq
- ym:ev:productPurchased<currency>ConvertedPrice
- ym:ev:robotPercentage
- ym:ev:robotVisits
- ym:ev:sumGoalReachesAny
- ym:ev:sumParams
- ym:ev:thirdPartyCookieEnabledPercentage
- ym:ev:under18AgePercentage
- ym:ev:upTo24AgePercentage
- ym:ev:upTo31VisitsPerUserPercentage
- ym:ev:upTo34AgePercentage
- ym:ev:upTo3VisitsPerUserPercentage
- ym:ev:upTo44AgePercentage
- ym:ev:upTo54AgePercentage
- ym:ev:upTo7VisitsPerUserPercentage
- ym:ev:upToDaySinceFirstVisitPercentage
- ym:ev:upToDayUserRecencyPercentage
- ym:ev:upToMonthBetweenVisitsPercentage
- ym:ev:upToMonthSinceFirstVisitPercentage
- ym:ev:upToMonthUserRecencyPercentage
- ym:ev:upToQuarterSinceFirstVisitPercentage
- ym:ev:upToQuarterUserRecencyPercentage
- ym:ev:upToWeekBetweenVisitsPercentage
- ym:ev:upToWeekSinceFirstVisitPercentage
- ym:ev:upToWeekUserRecencyPercentage
- ym:ev:upToYearSinceFirstVisitPercentage
- ym:ev:upToYearUserRecencyPercentage
- ym:ev:userRecencyDays
- ym:ev:usersPurchasePercentage
- ym:ev:users
- ym:ev:visitsPerDay
- ym:ev:visitsPerHour
- ym:ev:visitsPerMinute
- ym:ev:visits
- ym:ev:womanPercentage
- ym:pv:blockedPercentage
- ym:pv:cookieEnabledPercentage
- ym:pv:jsEnabledPercentage
- ym:pv:mobilePercentage
- ym:pv:pageviewsPerDay
- ym:pv:pageviewsPerHour
- ym:pv:pageviewsPerMinute
- ym:pv:pageviews
- ym:pv:thirdPartyCookieEnabledPercentage
- ym:pv:users
- ym:s:GCLIDPercentage
- ym:s:adfoxARPU
- ym:s:adfoxCPMV
- ym:s:adfoxClicks
- ym:s:adfoxCountEvent10
- ym:s:adfoxCountEvent11
- ym:s:adfoxCountEvent12
- ym:s:adfoxCountEvent13
- ym:s:adfoxCountEvent14
- ym:s:adfoxCountEvent15
- ym:s:adfoxCountEvent16
- ym:s:adfoxCountEvent17
- ym:s:adfoxCountEvent18
- ym:s:adfoxCountEvent19
- ym:s:adfoxCountEvent1
- ym:s:adfoxCountEvent20
- ym:s:adfoxCountEvent21
- ym:s:adfoxCountEvent22
- ym:s:adfoxCountEvent23
- ym:s:adfoxCountEvent24
- ym:s:adfoxCountEvent25
- ym:s:adfoxCountEvent26
- ym:s:adfoxCountEvent27
- ym:s:adfoxCountEvent28
- ym:s:adfoxCountEvent29
- ym:s:adfoxCountEvent2
- ym:s:adfoxCountEvent30
- ym:s:adfoxCountEvent3
- ym:s:adfoxCountEvent4
- ym:s:adfoxCountEvent5
- ym:s:adfoxCountEvent6
- ym:s:adfoxCountEvent7
- ym:s:adfoxCountEvent8
- ym:s:adfoxCountEvent9
- ym:s:adfoxECPM
- ym:s:adfoxPriceGoogle
- ym:s:adfoxPriceHeaderBidding
- ym:s:adfoxPricePerHit
- ym:s:adfoxPricePerUser
- ym:s:adfoxPricePerVisit
- ym:s:adfoxPriceStrict
- ym:s:adfoxPriceYan
- ym:s:adfoxPrice
- ym:s:adfoxRPM
- ym:s:adfoxRendersDefaultShare
- ym:s:adfoxRendersDefault
- ym:s:adfoxRendersPerHit
- ym:s:adfoxRendersPerUser
- ym:s:adfoxRendersPerVisit
- ym:s:adfoxRenders
- ym:s:adfoxRequests
- ym:s:adfoxShows
- ym:s:adfoxVisibility
- ym:s:affinityIndexInterests2
- ym:s:affinityIndexInterests
- ym:s:anyGoalConversionRate
- ym:s:avgDaysBetweenVisits
- ym:s:avgDaysSinceFirstVisit
- ym:s:avgOriginalVisitDurationSeconds
- ym:s:avgParams
- ym:s:avgPublisherArticleInvolvedTimeSeconds
- ym:s:avgUserParams
- ym:s:avgVisitDurationSeconds
- ym:s:blockedPercentage
- ym:s:bounceRate
- ym:s:cdpOrdersAllOrders
- ym:s:cdpOrdersCancelled
- ym:s:cdpOrdersConversionIntoOrder
- ym:s:cdpOrdersConversionIntoPayment
- ym:s:cdpOrdersInProgress
- ym:s:cdpOrdersOther
- ym:s:cdpOrdersPayed
- ym:s:cdpOrdersSpam
- ym:s:cdpOrders<currency>AverageCheque
- ym:s:cdpOrders<currency>Profit
- ym:s:cdpOrders<currency>Revenue
- ym:s:cookieEnabledPercentage
- ym:s:crossDeviceUsers
- ym:s:ePromotionClicksUniq
- ym:s:ePromotionClicksUserPercentage
- ym:s:ePromotionClicks
- ym:s:ePromotionImpressionsUniq
- ym:s:ePromotionImpressionsUserPercentage
- ym:s:ePromotionImpressions
- ym:s:ecommercePurchases
- ym:s:ecommerce<currency>ConvertedRevenuePerPurchase
- ym:s:ecommerce<currency>ConvertedRevenuePerVisit
- ym:s:ecommerce<currency>ConvertedRevenue
- ym:s:favoriteGoalsConversionRate
- ym:s:favoriteGoalsConverted<currency>RevenuePerVisit
- ym:s:favoriteGoalsConverted<currency>Revenue
- ym:s:favoriteGoalsReachesPerUser
- ym:s:favoriteGoalsReaches
- ym:s:favoriteGoalsUserConversionRate
- ym:s:favoriteGoalsUsers
- ym:s:favoriteGoalsVisits
- ym:s:goal<goal_id>conversionRate
- ym:s:goal<goal_id>converted<currency>Revenue
- ym:s:goal<goal_id>reachesPerUser
- ym:s:goal<goal_id>reaches
- ym:s:goal<goal_id>userConversionRate
- ym:s:goal<goal_id>users
- ym:s:goal<goal_id>visits
- ym:s:jsEnabledPercentage
- ym:s:manPercentage
- ym:s:mobilePercentage
- ym:s:newUserVisitsPercentage
- ym:s:newUsers
- ym:s:offlineCallDurationAvg
- ym:s:offlineCallHoldDurationTillAnswerAvg
- ym:s:offlineCallHoldDurationTillMissAvg
- ym:s:offlineCallTalkDurationAvg
- ym:s:offlineCall<currency>ConvertedRevenueAvg
- ym:s:offlineCall<currency>ConvertedRevenue
- ym:s:offlineCallsFirstTimeCallerPercentage
- ym:s:offlineCallsFirstTimeCaller
- ym:s:offlineCallsMissedPercentage
- ym:s:offlineCallsMissed
- ym:s:offlineCallsUniq
- ym:s:offlineCalls
- ym:s:offlineChatsMissedPercentage
- ym:s:offlineChatsMissed
- ym:s:offlineChats
- ym:s:oneDayBetweenVisitsPercentage
- ym:s:oneVisitPerUserPercentage
- ym:s:originalBounceRate
- ym:s:originalPageDepth
- ym:s:originalPageviews
- ym:s:over32VisitsPerUserPercentage
- ym:s:over54AgePercentage
- ym:s:overMonthBetweenVisitsPercentage
- ym:s:overYearSinceFirstVisitPercentage
- ym:s:overYearUserRecencyPercentage
- ym:s:pageDepth
- ym:s:pageviews
- ym:s:paramsnumber.
- ym:s:percentNewVisitors
- ym:s:productBasketsPrice
- ym:s:productBasketsQuantity
- ym:s:productBasketsRemoveUniq
- ym:s:productBasketsRemoveUserPercentage
- ym:s:productBasketsUniq
- ym:s:productBasketsUserPercentage
- ym:s:productBaskets<currency>ConvertedPrice
- ym:s:productClicksUniq
- ym:s:productClicksUserPercentage
- ym:s:productClicks
- ym:s:productImpressionsUniq
- ym:s:productImpressionsUserPercentage
- ym:s:productImpressions
- ym:s:productInListImpressionsUniq
- ym:s:productInListImpressionsUserPercentage
- ym:s:productInListImpressions
- ym:s:productPurchasedPrice
- ym:s:productPurchasedQuantity
- ym:s:productPurchasedUniq
- ym:s:productPurchased<currency>ConvertedPrice
- ym:s:publisherArticleFullReadShare
- ym:s:publisherArticleRecirculation
- ym:s:publisherArticleUsersRecircled
- ym:s:publisherArticleViewsFullScrollShare
- ym:s:publisherMobileOrTabletViewsShare
- ym:s:publisherMobileOrTabletViews
- ym:s:publisherViewsFullRead
- ym:s:publisherViewsFullScroll
- ym:s:publisherusers
- ym:s:publisherviewsPerDay
- ym:s:publisherviewsPerHour
- ym:s:publisherviewsPerMinute
- ym:s:publisherviews
- ym:s:robotPercentage
- ym:s:robotProPercentage
- ym:s:robotVisits
- ym:s:rwArticleCTR
- ym:s:rwArticleClicks
- ym:s:rwArticleShows
- ym:s:rwArticleVisibility
- ym:s:rwCTR
- ym:s:rwClicksSum
- ym:s:rwShows
- ym:s:rwVisibility
- ym:s:sumGoalReachesAny
- ym:s:sumParams
- ym:s:sumPublisherArticleInvolvedTimeSeconds
- ym:s:sumUserParams
- ym:s:thirdPartyCookieEnabledPercentage
- ym:s:under18AgePercentage
- ym:s:upTo24AgePercentage
- ym:s:upTo31VisitsPerUserPercentage
- ym:s:upTo34AgePercentage
- ym:s:upTo3VisitsPerUserPercentage
- ym:s:upTo44AgePercentage
- ym:s:upTo54AgePercentage
- ym:s:upTo7VisitsPerUserPercentage
- ym:s:upToDaySinceFirstVisitPercentage
- ym:s:upToDayUserRecencyPercentage
- ym:s:upToMonthBetweenVisitsPercentage
- ym:s:upToMonthSinceFirstVisitPercentage
- ym:s:upToMonthUserRecencyPercentage
- ym:s:upToQuarterSinceFirstVisitPercentage
- ym:s:upToQuarterUserRecencyPercentage
- ym:s:upToWeekBetweenVisitsPercentage
- ym:s:upToWeekSinceFirstVisitPercentage
- ym:s:upToWeekUserRecencyPercentage
- ym:s:upToYearSinceFirstVisitPercentage
- ym:s:upToYearUserRecencyPercentage
- ym:s:userParamsnumber.
- ym:s:userRecencyDays
- ym:s:usersPurchasePercentage
- ym:s:users
- ym:s:vacuumeventsPerUser
- ym:s:vacuumevents
- ym:s:vacuumusers
- ym:s:visitsPerDay
- ym:s:visitsPerHour
- ym:s:visitsPerMinute
- ym:s:visits
- ym:s:womanPercentage
- ym:s:yanARPU
- ym:s:yanCPMV
- ym:s:yanECPM
- ym:s:yanPartnerPrice
- ym:s:yanRPM
- ym:s:yanRendersPerHit
- ym:s:yanRendersPerUser
- ym:s:yanRendersPerVisit
- ym:s:yanRenders
- ym:s:yanRequests
- ym:s:yanRevenuePerHit
- ym:s:yanRevenuePerVisit
- ym:s:yanShows
- ym:s:yanVisibility
- ym:up:params
- ym:up:users
Dimensions
ym:ad:<attribution>Currency
Currency set in Yandex Direct for the ad campaign.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectBanner
Yandex Direct ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ad:<attribution>DirectBannerGroup
Yandex Direct ad group.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ad:<attribution>DirectConditionType
Type of targeting criteria.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectOrder
Yandex Direct ad campaign.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectPhraseOrCond
Targeting criteria. Criteria can be a keyword, or retargeting criteria.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectPlatform
Yandex Direct ad platform.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectPlatformType
Yandex Direct ad platform type.
Operators: !., !=, =., ==.
ym:ad:<attribution>DirectSearchPhrase
Keyword associated with the last click on a Yandex Direct ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ad:<attribution>DisplayCampaign
Yandex Display order number.
Operators: !., !=, =., ==.
ym:ad:ageInterval
User's age, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ad:gender
The user's gender. Possible values: male or female.
Operators: !., !=, =., ==.
ym:ad:regionArea
Regions where site users are located.
Operators: !., !=, =., ==.
ym:ad:regionCity
Cities where site users are located.
Operators: !., !=, =., ==.
ym:ad:regionCitySize
City size by population.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ad:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==.
ym:ad:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==.
ym:ad:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==.
ym:dl:URL
Page URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLDomain
Page domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLParamName
URL parameter.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLParamNameAndValue
Parameter and its value in the URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLParamValue
URL parameter value.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPath
Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathFull
Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathLevel1
First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathLevel2
Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathLevel3
Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathLevel4
Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLPathLevel5
Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:URLProto
Page protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:UTMCampaign
Name of the ongoing ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:UTMContent
Ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:UTMMedium
Marketing tool.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:UTMSource
Traffic source.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:UTMTerm
Keywords.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:ageInterval
User's age, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==.
ym:dl:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==.
ym:dl:browserAndVersionMajor
Browser name and version.
Operators: !., !=, =., ==.
ym:dl:browserCountry
Browser country.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:browserDate
Date on the user's computer in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserDatePeriod<group>
Date on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserDateTime
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserDayOfMonth
Day of month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserDayOfWeek
Day of week on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserDekaminute
Decaminute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==.
ym:dl:browserEngineVersion1
First number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:dl:browserEngineVersion2
Second number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:dl:browserEngineVersion3
Third number (usually the build number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:dl:browserEngineVersion4
Fourth number (usually the revision number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:dl:browserHour
Hour on the user's computer in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserHourMinute
Hour and minute on the user's computer.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:browserLanguage
Browser language.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:browserMinute
Minute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserMonth
Month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfDekaminute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfHour
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfMinute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfMonth
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfQuarter
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfWeek
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserStartOfYear
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:browserYear
Year on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:clientTimeZone
Time zone on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:cookieEnabled
Cookie present.
Operators: !., !=, =., ==.
ym:dl:date
Date of the pageview in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:datePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:dateTime
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the tag's time zone).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:dayOfMonth
Day of month of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:dayOfWeek
Day of week of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:dekaminute
Decaminute of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:deviceCategory
Type of device for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==.
ym:dl:downloadURL
Uploading the file.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:from
"From" tag.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:gender
The user's gender. Possible values: male or female.
Operators: !., !=, =., ==.
ym:dl:hasAdBlocker
Presence of ad blockers.
Operators: !., !=, =., ==.
ym:dl:hasGCLID
GCLID tag present.
Operators: !., !=, =., ==.
ym:dl:hour
Hour of the pageview in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:hourMinute
Hour and minute of the pageview.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:ipAddress
The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:javascriptEnabled
JavaScript.
Operators: !., !=, =., ==.
ym:dl:minute
Minute of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:mobilePhone
Device manufacturer.
Operators: !., !=, =., ==.
ym:dl:mobilePhoneModel
Device model.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:month
Month of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:openstatAd
Ad
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:openstatCampaign
Ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:openstatService
Ad service.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:openstatSource
Placement location.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:operatingSystem
Operating system (detailed).
Operators: !., !=, =., ==.
ym:dl:operatingSystemRoot
Group of operating systems.
Operators: !., !=, =., ==.
ym:dl:pageURL
Download page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:physicalScreenResolution
Actual screen resolution based on device pixel ratio data. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:dl:physicalScreenWidth
Physical screen width based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:regionArea
Regions where site users are located.
Operators: !., !=, =., ==.
ym:dl:regionCity
Cities where site users are located.
Operators: !., !=, =., ==.
ym:dl:regionCitySize
City size by population.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==.
ym:dl:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==.
ym:dl:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==.
ym:dl:screenColors
Screen color depth in bytes For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==.
ym:dl:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:dl:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfDekaminute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfHour
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfMinute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfMonth
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfQuarter
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfWeek
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:startOfYear
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:thirdPartyCookieEnabled
Third-party cookies.
Operators: !., !=, =., ==.
ym:dl:title
Page titles.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:dl:windowClientArea
Client browser window size. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:dl:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:dl:year
Year of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:ageInterval
User's age, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==.
ym:ep:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==.
ym:ep:browserAndVersionMajor
Browser name and version.
Operators: !., !=, =., ==.
ym:ep:browserDate
Date on the user's computer in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserDatePeriod<group>
Date on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserDateTime
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserDayOfMonth
Day of month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserDayOfWeek
Day of week on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserDekaminute
Decaminute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==.
ym:ep:browserEngineVersion1
First number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:ep:browserEngineVersion2
Second number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:ep:browserEngineVersion3
Third number (usually the build number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:ep:browserEngineVersion4
Fourth number (usually the revision number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:ep:browserHour
Hour on the user's computer in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserHourMinute
Hour and minute on the user's computer.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:browserMinute
Minute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserMonth
Month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfDekaminute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfHour
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfMinute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfMonth
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfQuarter
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfWeek
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserStartOfYear
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:browserYear
Year on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:cookieEnabled
Cookie present.
Operators: !., !=, =., ==.
ym:ep:date
Date of the event in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:datePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:dateTime
Date and time of the event in YYYY-MM-DD HH:mm:ss format (in the tag's time zone).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:dayOfMonth
Day of month of the event in DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:dayOfWeek
Day of week of the event.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:dekaminute
Time of the event rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:deviceCategory
Type of device for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==.
ym:ep:eventParamsLevel1
Event parameter, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel10
Event parameter, level 10.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel2
Event parameter, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel3
Event parameter, level 3.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel4
Event parameter, level 4.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel5
Event parameter, level 5.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel6
Event parameter, level 6.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel7
Event parameter, level 7.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel8
Event parameter, level 8.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventParamsLevel9
Event parameter, level 9.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURL
URL of the page where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLDomain
Page domain where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLParamName
GET parameter of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLParamNameAndValue
GET parameter value of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLParamValue
GET parameter value of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPath
Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathFull
Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathLevel1
First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathLevel2
Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathLevel3
Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathLevel4
Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLPathLevel5
Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:eventURLProto
Network protocol of the page URL where conversion occurred.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:gender
The user's gender. Possible values: male or female.
Operators: !., !=, =., ==.
ym:ep:goalReached
Goals achieved and sent to Yandex Metrica using the reachGoal method.
Operators: !., !=, =., ==.
ym:ep:hasAdBlocker
Presence of ad blockers.
Operators: !., !=, =., ==.
ym:ep:hour
Hour of the event in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:hourMinute
Minute of the event in HH:MM format.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:ipAddress
The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:javascriptEnabled
JavaScript.
Operators: !., !=, =., ==.
ym:ep:minute
Minute of the event in MM format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:mobilePhone
Device manufacturer.
Operators: !., !=, =., ==.
ym:ep:mobilePhoneModel
Device model.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:ep:month
Month of the event in MM format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:operatingSystem
Operating system (detailed).
Operators: !., !=, =., ==.
ym:ep:operatingSystemRoot
Group of operating systems.
Operators: !., !=, =., ==.
ym:ep:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:physicalScreenResolution
Actual screen resolution based on device pixel ratio data. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:ep:physicalScreenWidth
Physical screen width based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:regionArea
Regions where site users are located.
Operators: !., !=, =., ==.
ym:ep:regionCity
Cities where site users are located.
Operators: !., !=, =., ==.
ym:ep:regionCitySize
City size by population.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==.
ym:ep:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==.
ym:ep:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==.
ym:ep:screenColors
Screen color depth in bytes For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==.
ym:ep:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:ep:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfDekaminute
Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfHour
Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfMinute
Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfMonth
Date of the event in YYYY-MM-DD format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfQuarter
Date of the event in YYYY-MM-DD format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfWeek
Date of the event in YYYY-MM-DD format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:startOfYear
Date of the event in YYYY-MM-DD format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:thirdPartyCookieEnabled
Third-party cookies.
Operators: !., !=, =., ==.
ym:ep:windowClientArea
Client browser window size. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:ep:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ep:year
Year of the event in YYYY format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:ev:<attribution>ExpenseCampaign
The value of the UTMCampaign label. Usually transmits the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.
Operators: !., !=, =., ==.
ym:ev:<attribution>ExpenseContent
UTMContent tag value. Usually sends the properties of a particular ad (for example, a creative) or specifies which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not required) and includes the keyword — the query that triggered an impression.
Operators: !., !=, =., ==.
ym:ev:<attribution>ExpenseMedium
UTMMedium tag value. This can be contextual advertising, mailing lists, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.
Operators: !., !=, =., ==.
ym:ev:<attribution>ExpenseSource
UTMSource tag value. Usually transmits the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.
Operators: !., !=, =., ==.
ym:ev:<attribution>ExpenseTerm
UTMTerm tag value. Usually transmits a keyword or other impression criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.
Operators: !., !=, =., ==.
ym:ev:<attribution>SourceEngine
Second level of traffic sources.
Operators: !., !=, =., ==.
ym:ev:<attribution>TrafficSource
Traffic source.
Operators: !., !=, =., ==.
ym:pv:URL
Page URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLDomain
Page domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLParamName
URL parameter.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLParamNameAndValue
Parameter and its value in the URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLParamValue
URL parameter value.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPath
Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathFull
Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathLevel1
First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathLevel2
Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathLevel3
Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathLevel4
Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLPathLevel5
Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:URLProto
Page protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:UTMCampaign
Name of the ongoing ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:UTMContent
Ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:UTMMedium
Marketing tool.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:UTMSource
Traffic source.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:UTMTerm
Keywords.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:ageInterval
User's age, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==.
ym:pv:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==.
ym:pv:browserAndVersionMajor
Browser name and version.
Operators: !., !=, =., ==.
ym:pv:browserCountry
Browser country.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:browserDate
Date on the user's computer in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserDatePeriod<group>
Date on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserDateTime
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserDayOfMonth
Day of month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserDayOfWeek
Day of week on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserDekaminute
Decaminute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==.
ym:pv:browserEngineVersion1
First number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:pv:browserEngineVersion2
Second number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:pv:browserEngineVersion3
Third number (usually the build number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:pv:browserEngineVersion4
Fourth number (usually the revision number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:pv:browserHour
Hour on the user's computer in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserHourMinute
Hour and minute on the user's computer.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:browserLanguage
Browser language.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:browserMinute
Minute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserMonth
Month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfDekaminute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfHour
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfMinute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfMonth
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfQuarter
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfWeek
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserStartOfYear
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:browserYear
Year on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:clientTimeZone
Time zone on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:cookieEnabled
Cookie present.
Operators: !., !=, =., ==.
ym:pv:counterID
Tag.
Operators: !., !=, =., ==.
ym:pv:date
Date of the pageview in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:datePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:dateTime
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the tag's time zone).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:dayOfMonth
Day of month of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:dayOfWeek
Day of week of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:dekaminute
Decaminute of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:deviceCategory
Type of device for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==.
ym:pv:from
From tag.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:gender
The user's gender. Possible values: male or female.
Operators: !., !=, =., ==.
ym:pv:hasAdBlocker
Presence of ad blockers.
Operators: !., !=, =., ==.
ym:pv:hasGCLID
GCLID tag present.
Operators: !., !=, =., ==.
ym:pv:hour
Hour of the pageview in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:hourMinute
Hour and minute of the pageview.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:ipAddress
The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:isTurboPage
Turbo page.
Operators: !., !=, =., ==.
ym:pv:javascriptEnabled
JavaScript.
Operators: !., !=, =., ==.
ym:pv:minute
Minute of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:mobilePhone
Device manufacturer.
Operators: !., !=, =., ==.
ym:pv:mobilePhoneModel
Device model.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:month
Month of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:openstatAd
Ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:openstatCampaign
Ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:openstatService
Ad service.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:openstatSource
Placement location.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:operatingSystem
Operating system (detailed).
Operators: !., !=, =., ==.
ym:pv:operatingSystemRoot
Group of operating systems.
Operators: !., !=, =., ==.
ym:pv:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:physicalScreenResolution
Actual screen resolution based on device pixel ratio data. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:pv:physicalScreenWidth
Physical screen width based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:referer
Referrer URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererDomain
Referrer domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPath
Part of the referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it's /, and for http://news.yandex.ru, it's an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathFull
Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathLevel1
First level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathLevel2
Second level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathLevel3
Third level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathLevel4
Fourth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererPathLevel5
Fifth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:refererProto
Referrer protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:regionArea
Regions where site users are located.
Operators: !., !=, =., ==.
ym:pv:regionCity
Cities where site users are located.
Operators: !., !=, =., ==.
ym:pv:regionCitySize
City size by population.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==.
ym:pv:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==.
ym:pv:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==.
ym:pv:screenColors
Screen color depth in bytes For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==.
ym:pv:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:pv:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfDekaminute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfHour
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfMinute
Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfMonth
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfQuarter
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfWeek
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:startOfYear
Date of the pageview in YYYY-MM-DD format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:thirdPartyCookieEnabled
Third-party cookies.
Operators: !., !=, =., ==.
ym:pv:title
Page titles.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:pv:windowClientArea
Client browser window size. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:pv:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:pv:year
Year of the pageview.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:EPromotionCreative
Banner name.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:EPromotionCreativeSlot
Banner location.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:EPromotionID
Promo campaign ID.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:EPromotionName
Promo campaign name.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:EPromotionPosition
Banner position.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:PProductBrand
Brand of the product in the order.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:PProductID
ID of the product in the order.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:PProductName
Name of the product in the order.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:RWArticleURLHash
Recommended article.
Operators: !., !=, =., ==.
ym:s:RWArticleURLPathLevel1Hash
Recommended article, level 1.
Operators: !., !=, =., ==.
ym:s:RWArticleURLPathLevel2Hash
Recommended article, level 2.
Operators: !., !=, =., ==.
ym:s:RWArticleURLPathLevel3Hash
Recommended article, level 3.
Operators: !., !=, =., ==.
ym:s:RWArticleURLPathLevel4Hash
Recommended article, level 4.
Operators: !., !=, =., ==.
ym:s:RWArticleURLPathLevel5Hash
Recommended article, level 5.
Operators: !., !=, =., ==.
ym:s:RWConversion
Clicks on recommendations.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:RWURLHash
Widget placement page.
Operators: !., !=, =., ==.
ym:s:RWURLPathLevel1Hash
Widget placement page, level 1.
Operators: !., !=, =., ==.
ym:s:RWURLPathLevel2Hash
Widget placement page, level 2.
Operators: !., !=, =., ==.
ym:s:RWURLPathLevel3Hash
Widget placement page, level 3.
Operators: !., !=, =., ==.
ym:s:RWURLPathLevel4Hash
Widget placement page, level 4.
Operators: !., !=, =., ==.
ym:s:RWURLPathLevel5Hash
Widget placement page, level 5.
Operators: !., !=, =., ==.
ym:s:<attribution>AdvEngine
Advertising system.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>Currency
Currency set in Yandex Direct for the ad campaign.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectBannerGroup
Yandex Direct ad group.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:<attribution>DirectClickBanner
Yandex Direct ad title.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectClickOrder
Yandex Direct ad campaign.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectConditionType
Type of targeting criteria.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectPhraseOrCond
Targeting criteria. Criteria can be a keyword, or retargeting criteria.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectPlatform
Yandex Direct ad platform.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectPlatformType
Yandex Direct ad platform type.
Operators: !., !=, =., ==.
ym:s:<attribution>DirectSearchPhrase
Keyword associated with the last click on a Yandex Direct ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>DisplayCampaign
Yandex Display order number.
Operators: !., !=, =., ==.
ym:s:<attribution>From
"From" tag.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>HasGCLID
GCLID tag present.
Operators: !., !=, =., ==.
ym:s:<attribution>Messenger
Click from messenger.
Operators: !., !=, =., ==.
ym:s:<attribution>OpenstatAd
Ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>OpenstatCampaign
Ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>OpenstatService
Ad service.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>OpenstatSource
Placement location.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>QRCodeProvider
QR code provider.
Operators: !., !=, =., ==.
ym:s:<attribution>RecommendationSystem
Click from recommendation system.
Operators: !., !=, =., ==.
ym:s:<attribution>ReferalSource
Sites that were traffic sources.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>SearchEngine
Refined search engine. For example, Yandex Images.
Operators: !., !=, =., ==.
ym:s:<attribution>SearchEngineRoot
ID of the top-level search engine hierarchy.
Operators: !., !=, =., ==.
ym:s:<attribution>SearchPhrase
Keyword from the search engine.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>SocialNetwork
Traffic source is a social network ID.
Operators: !., !=, =., ==.
ym:s:<attribution>SocialNetworkProfile
Social network page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>SourceEngine
Second level of traffic sources.
Operators: !., !=, =., ==.
ym:s:<attribution>TrafficSource
Traffic source.
Operators: !., !=, =., ==.
ym:s:<attribution>UTMCampaign
Name of the ongoing ad campaign.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>UTMContent
Ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>UTMMedium
Marketing tool.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>UTMSource
Traffic source.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:<attribution>UTMTerm
Keywords.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:adfoxBanner
Banner.
Operators: !., !=, =., ==.
ym:s:adfoxBannerType
Banner type.
Operators: !., !=, =., ==.
ym:s:adfoxCampaign
Campaign.
Operators: !., !=, =., ==.
ym:s:adfoxHeaderBidding
Header bidding platform.
Operators: !., !=, =., ==.
ym:s:adfoxLevel1
Monetization type.
Operators: !., !=, =., ==.
ym:s:adfoxLevel1Chained
Adfox, level 1.
Operators: !., !=, =., ==.
ym:s:adfoxLevel2
Monetizer.
Operators: !., !=, =., ==.
ym:s:adfoxLevel2Chained
Adfox, level 2.
Operators: !., !=, =., ==.
ym:s:adfoxLevel3Chained
Adfox, level 3.
Operators: !., !=, =., ==.
ym:s:adfoxLevel4Chained
Adfox, level 4.
Operators: !., !=, =., ==.
ym:s:adfoxOwner
Owner.
Operators: !., !=, =., ==.
ym:s:adfoxPlace
Platform.
Operators: !., !=, =., ==.
ym:s:adfoxPuidKey
Ad campaign parameter (puid).
Operators: !., !=, =., ==.
ym:s:adfoxPuidValue
Ad campaign parameter value.
Operators: !., !=, =., ==.
ym:s:adfoxSection
Section.
Operators: !., !=, =., ==.
ym:s:adfoxSite
Website.
Operators: !., !=, =., ==.
ym:s:adfoxUrlPathLevel1
Page with Adfox advertising events, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:adfoxUrlPathLevel2
Page with Adfox advertising events, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:adfoxUrlPathLevel3
Page with Adfox advertising events, level 3.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:adfoxUrlPathLevel4
Page with Adfox advertising events, level 4.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:adfoxYanImp
YAN ad unit ID.
Operators: !., !=, =., ==.
ym:s:adfoxYanPage
YAN page ID.
Operators: !., !=, =., ==.
ym:s:ageInterval
User's age, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:bounce
Whether this session was a bounce, accounting for the exact bounce rate. If a page was viewed for more than 15 seconds, then the session isn't considered a bounce. Possible values: Yes, No.
Operators: !., !=, =., ==.
ym:s:browser
User's browser. For example, Yandex Browser.
Operators: !., !=, =., ==.
ym:s:browserAndVersion
Browser and its full version.
Operators: !., !=, =., ==.
ym:s:browserAndVersionMajor
Browser name and version.
Operators: !., !=, =., ==.
ym:s:browserCountry
Browser country.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:browserDate
Date on the user's computer in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserDatePeriod<group>
Date on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserDateTime
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserDayOfMonth
Day of month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserDayOfWeek
Day of week on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserDekaminute
Decaminute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserEngine
User's browser engine. For example, WebKit.
Operators: !., !=, =., ==.
ym:s:browserEngineVersion1
First number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:s:browserEngineVersion2
Second number in the user's browser engine version.
Operators: !., !=, =., ==.
ym:s:browserEngineVersion3
Third number (usually the build number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:s:browserEngineVersion4
Fourth number (usually the revision number.) in the user's browser engine version.
Operators: !., !=, =., ==.
ym:s:browserHour
Hour on the user's computer in HH:00 format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserHourMinute
Hour and minute on the user's computer.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:browserLanguage
Browser language.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:browserMinute
Minute on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserMonth
Month on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfDekaminute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfHour
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfMinute
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfMonth
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfQuarter
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfWeek
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserStartOfYear
Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:browserYear
Year on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:clientID
Site user ID assigned by Yandex Metrica.
Operators: !., !=, =., ==.
ym:s:clientTimeZone
Time zone on the user's computer.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:cookieEnabled
Cookie present.
Operators: !., !=, =., ==.
ym:s:counterID
Tag.
Operators: !., !=, =., ==.
ym:s:date
Session date in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:datePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:dateTime
Date and time of the session in YYYY-MM-DD HH:mm:ss format (in the tag's time zone).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:dayOfMonth
Day of month of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:dayOfWeek
Day of week of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:daysSinceFirstVisit
number of days since the user's first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:daysSinceFirstVisitInterval
number of days since the user's first session, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:daysSincePreviousVisit
number of days since the user's penultimate session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:daysSincePreviousVisitInterval
number of days since the user's penultimate session, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:dekaminute
Decaminute of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:deviceCategory
Type of device for the session. Possible values: desktop, mobile, tablet, tv.
Operators: !., !=, =., ==.
ym:s:endURL
Exit page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLDomain
Exit page domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPath
Part of the exit page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathFull
Part of the exit page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathLevel1
First level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathLevel2
Second level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathLevel3
Third level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathLevel4
Fourth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLPathLevel5
Fifth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:endURLProto
Exit page protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:experimentAB<experiment_ab>
Experiment name in Yandex Direct and Yandex Audience.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:externalReferer
URL of the external referrer for the "Link traffic" source.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererDomain
External referrer domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPath
Part of the external referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it's /, and for http://news.yandex.ru, it's an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathFull
Part of the external referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathLevel1
First level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathLevel2
Second level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathLevel3
Third level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathLevel4
Fourth level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererPathLevel5
Fifth level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:externalRefererProto
External referrer protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:firstVisitDate
Date of the user's first session in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitDatePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitDateTime
Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitDayOfMonth
Day of month of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitDayOfWeek
Day of week of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitDekaminute
Decaminute of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitHour
Time: beginning of the hour period in HH:MM format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitHourMinute
Hour and minute of the first session.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:firstVisitMinute
Minute of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitMonth
Month of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfDekaminute
Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfHour
Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfMinute
Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfMonth
Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfQuarter
Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfWeek
Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the week (Monday).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitStartOfYear
Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:firstVisitYear
Year of the first session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:gender
The user's gender. Possible values: male or female.
Operators: !., !=, =., ==.
ym:s:goal
Dimension by completed goal. Use it to group sessions by goal IDs.
Operators: !., !=, =., ==.
ym:s:hasAdBlocker
Presence of ad blockers.
Operators: !., !=, =., ==.
ym:s:hour
Time: beginning of the hour period in HH:MM format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:hourMinute
Hour and minute of the session.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:interest
Category of users' commercial interests.
Operators: !., !=, =., ==.
ym:s:interest2d1
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:interest2d2
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:interest2d3
Category of users' commercial interests.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:ipAddress
The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:isNewUser
Whether this is the user's first session.
Operators: !., !=, =., ==.
ym:s:isRobot
The user is suspected to be a robot. Possible values: Yes, No.
Operators: !., !=, =., ==.
ym:s:isRobotPro
Share of robot sessions detected based on both on-site behavior and data from the Yandex Ads anti-fraud system.
Operators: !., !=, =., ==.
ym:s:isTurboPage
Turbo page.
Operators: !., !=, =., ==.
ym:s:javascriptEnabled
JavaScript.
Operators: !., !=, =., ==.
ym:s:marketSearchPhrase
Keyword associated with the last click on a Yandex Market ad.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:minute
Minute of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:mobilePhone
Device manufacturer.
Operators: !., !=, =., ==.
ym:s:mobilePhoneModel
Device model.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:month
Month of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:offlineCallFirstTimeCaller
First-time/Repeat.
Operators: !., !=, =., ==.
ym:s:offlineCallHoldDuration
Wait time.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:offlineCallMissed
Missed/Answered.
Operators: !., !=, =., ==.
ym:s:offlineCallTag
Tag.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:offlineCallTalkDuration
Duration of the conversation.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:offlineChatAnswered
Missed/Answered.
Operators: !., !=, =., ==.
ym:s:offlineChatPlatform
Messenger.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:offlineChatTag
Tag.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:operatingSystem
Operating system (detailed).
Operators: !., !=, =., ==.
ym:s:operatingSystemRoot
Group of operating systems.
Operators: !., !=, =., ==.
ym:s:originalBounce
Obsolete version of the ym:s:bounce dimension. Was used prior to the changes in the calculation algorithm.
Operators: !., !=, =., ==.
ym:s:originalPageViews
Obsolete version of the ym:s:pageViews dimension. Was used prior to the changes in the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:originalVisitDuration
Obsolete version of the ym:s:visitDuration dimension. Was used prior to the changes in the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:originalVisitDurationInterval
Deprecated version of the dimension ym:s:visitDurationInterval. Was used prior to the changes in the calculation algorithm.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:pageViews
number of pageviews in a session or page depth.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:pageViewsInterval
number of pageviews in a session or page depth grouped by intervals.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:paramsLevel1
Session parameter, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel10
Session parameter, level 10.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel2
Session parameter, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel3
Session parameter, level 3.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel4
Session parameter, level 4.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel5
Session parameter, level 5.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel6
Session parameter, level 6.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel7
Session parameter, level 7.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel8
Session parameter, level 8.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:paramsLevel9
Session parameter, level 9.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:physicalScreenHeight
Physical screen height based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:physicalScreenResolution
Actual screen resolution based on device pixel ratio data. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:s:physicalScreenWidth
Physical screen width based on device pixel ratio data.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitDate
Date of the user's previous session in YYYY-MM-DD format.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitDatePeriod<group>
Date interval with parametrization of the interval size.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitDayOfMonth
Day of month of the previous session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitDayOfWeek
Day of week of the previous session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitMonth
Month of the previous session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitStartOfMonth
Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitStartOfQuarter
Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitStartOfWeek
Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitStartOfYear
Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:previousVisitYear
Year of the previous session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:productBrand
Brand.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productBrandCart
Brand of the product in the shopping cart.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCategoryLevel1
Product category, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCategoryLevel2
Product category, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCategoryLevel3
Product category, level 3.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCategoryLevel4
Product category, level 4.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCategoryLevel5
Product category, level 5.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCoupon
Product promo code.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productCurrency
Product currency.
Operators: !., !=, =., ==.
ym:s:productDiscount
Discount percentage.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productID
Product ID.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productEventURL
URL of product event.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productIDCart
ID of the product in the shopping cart.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productList
Product list.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productName
Product name.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productNameCart
Name of the product in the shopping cart.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:productPosition
Product position.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:productPrice
Price of a single item.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:productSum
Product price.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:productVariant
Product variant.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleAuthor
Author
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleFromTitle
Title of the referring article.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleHasFullRead
Full reads.
Operators: !., !=, =., ==.
ym:s:publisherArticleHasFullScroll
Full scrolls.
Operators: !., !=, =., ==.
ym:s:publisherArticleHasRecircled
Article views with recirculation.
Operators: !., !=, =., ==.
ym:s:publisherArticlePublishedDate
Published on.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:publisherArticleReadPart
Read depth.
Operators: !., !=, =., ==.
ym:s:publisherArticleRubric
Category, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleRubric2
Category, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleScrollDown
Scroll depth.
Operators: !., !=, =., ==.
ym:s:publisherArticleTitle
Article title.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleTopic
Topic.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherArticleURL
Content URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:publisherLongArticle
Content length.
Operators: !., !=, =., ==.
ym:s:publisherPageFormat
Display options: mobile and full version, Turbo pages, Turbo service, AMP, Facebook Instant Article. Any pageview on a mobile device is considered a mobile version.
Operators: !., !=, =., ==.
ym:s:publisherTrafficSource
Traffic source.
Operators: !., !=, =., ==.
ym:s:publisherTrafficSource2
Name of click source. For example, for clicks on site links, this is a specific domain.
Operators: !., !=, =., ==.
ym:s:purchaseCoupon
Purchase promo code.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:purchaseExistsVisit
Presence of purchases in the session.
Operators: !., !=, =., ==.
ym:s:purchaseID
Purchase ID.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:purchaseRevenue
Revenue from purchase.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:purchaseRevenueVisit
Purchase amount in the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:referer
Referrer URL.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererDomain
Referrer domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPath
Part of the referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it's /, and for http://news.yandex.ru, it's an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathFull
Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathLevel1
First level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathLevel2
Second level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathLevel3
Third level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathLevel4
Fourth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererPathLevel5
Fifth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:refererProto
Referrer protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:regionArea
Regions where site users are located.
Operators: !., !=, =., ==.
ym:s:regionCity
Cities where site users are located.
Operators: !., !=, =., ==.
ym:s:regionCitySize
City size by population.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:regionContinent
Continents where site users are located.
Operators: !., !=, =., ==.
ym:s:regionCountry
Countries where site users are located.
Operators: !., !=, =., ==.
ym:s:regionDistrict
Districts where site users are located.
Operators: !., !=, =., ==.
ym:s:screenColors
Screen color depth in bytes For example, 24.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:screenFormat
Ratio of screen width to height. For example, 16:9.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:screenHeight
Logical screen height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:screenOrientation
Screen orientation. Possible values: landscape, portrait.
Operators: !., !=, =., ==.
ym:s:screenResolution
Screen resolution. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:s:screenWidth
Logical screen width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfDekaminute
Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfHour
Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfMinute
Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfMonth
Date of the session in YYYY-MM-DD format rounded to the beginning of the month.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfQuarter
Date of the session in YYYY-MM-DD format rounded to the beginning of the quarter.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfWeek
Date of the session in YYYY-MM-DD format rounded to the beginning of the week (Monday).
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startOfYear
Date of the session in YYYY-MM-DD format rounded to the beginning of the year.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:startURL
Landing page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLDomain
Landing page domain.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPath
Part of the landing page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathFull
Part of the landing page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathLevel1
First level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathLevel2
Second level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathLevel3
Third level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathLevel4
Fourth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLPathLevel5
Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:startURLProto
Landing page protocol.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:thirdPartyCookieEnabled
Third-party cookies.
Operators: !., !=, =., ==.
ym:s:topLevelDomain
Top-level domain of the landing page.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userClientUserId
User's UserID.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userParamsLevel1
First nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userParamsLevel2
Second nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userParamsLevel3
Third nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userParamsLevel4
Fourth nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userParamsLevel5
Fifth nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:userVisits
number of the user's sessions during the entire data collection period.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:userVisitsInterval
number of the user's sessions during the entire data collection period, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:userVisitsPeriod
Average number of days between sessions.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:userVisitsPeriodInterval
Average number of days between sessions, interval.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:vacuumEvent
Target event. Used in your special business tag in Yandex Business.
Operators: !., !=, =., ==.
ym:s:vacuumOrganization
Organization. Used in your special business tag in Yandex Business.
Operators: !., !=, =., ==.
ym:s:vacuumSurface
Yandex service. Used in your special business tag in Yandex Business.
Operators: !., !=, =., ==.
ym:s:visitDuration
Session duration in seconds.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:visitDurationInterval
Time on site broken down into groups.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:windowClientArea
Client browser window size. For example, 1920х1080.
Operators: !., !=, =., ==.
ym:s:windowClientHeight
Client browser window height.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:windowClientWidth
Client browser window width.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:yanBlockID
Ad unit.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:yanBlockSize
Ad unit size.
Operators: !., !=, =., ==.
ym:s:yanPageID
Ad platform.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:s:yanUrl
Page with advertising events.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:yanUrlPathLevel1
Page with advertising events, level 1.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:yanUrlPathLevel2
Page with advertising events, level 2.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:yanUrlPathLevel3
Page with advertising events, level 3.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:yanUrlPathLevel4
Page with advertising events, level 4.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:s:year
Year of the session.
Operators: !., !=, <, <=, =., ==, >, >=.
ym:up:paramsLevel1
First nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:up:paramsLevel2
Second nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:up:paramsLevel3
Third nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:up:paramsLevel4
Fourth nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
ym:up:paramsLevel5
Fifth nesting level of user parameters.
Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=.
Metrics
ym:ad:GCLIDPercentage
Share of sessions with the GCLID tag.
ym:ad:<currency>ConvertedAdCostPerVisit
Average cost per click from Yandex Direct.
ym:ad:<currency>ConvertedAdCost
Advertising costs in the currency selected in the report.
ym:ad:affinityIndexInterests2
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:ad:affinityIndexInterests
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:ad:anyGoalConversionRate
Conversion rate by any goal.
ym:ad:avgDaysBetweenVisits
Average number of days between the user's sessions.
ym:ad:avgDaysSinceFirstVisit
Average time elapsed since the first session in days.
ym:ad:avgParams
Average value of a session parameter. Calculated if the session parameter value is represented numerically.
ym:ad:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:ad:blockedPercentage
Share of sessions with ad blockers.
ym:ad:bounceRate
Share of sessions with only one pageview that lasted less than 15 seconds.
ym:ad:clicks
Total number of ad clicks.
ym:ad:cookieEnabledPercentage
Share of sessions and hits with enabled cookies.
ym:ad:ePromotionClicksUniq
number of users who clicked at least one banner.
ym:ad:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner to the total number of users.
ym:ad:ePromotionClicks
number of clicks on the banner, total for all sessions.
ym:ad:ePromotionImpressionsUniq
number of users who viewed at least one banner.
ym:ad:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner to the total number of users.
ym:ad:ePromotionImpressions
number of banner views, total for all sessions.
ym:ad:ecommercePurchases
number of purchases.
ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase.
ym:ad:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session.
ym:ad:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:ad:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals.
ym:ad:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:ad:favoriteGoalsReachesPerUser
Conversions for favorite goals per user.
ym:ad:favoriteGoalsReaches
Conversions for favorite goals.
ym:ad:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:ad:favoriteGoalsUsers
Users with favorite goals.
ym:ad:favoriteGoalsVisits
Sessions with favorite goals.
ym:ad:goal<goal_id>conversionRate
The number of conversions as a percentage of the total number of sessions.
ym:ad:goal<goal_id>converted<currency>AdCostPerVisit
Average cost of a conversion from Yandex Direct.
ym:ad:goal<goal_id>converted<currency>CPA
Cost per action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC.
ym:ad:goal<goal_id>converted<currency>Revenue
Revenue by goal.
ym:ad:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:ad:goal<goal_id>reaches
number of conversions in all sessions.
ym:ad:goal<goal_id>userConversionRate
Share of converted sessions among the total number of unique users.
ym:ad:goal<goal_id>users
number of unique users that completed a goal.
ym:ad:goal<goal_id>visits
number of converted sessions.
ym:ad:jsEnabledPercentage
Share of sessions and hits with JavaScript support.
ym:ad:manPercentage
Share of men.
ym:ad:mobilePercentage
Share of sessions and hits made with mobile devices.
ym:ad:newUserVisitsPercentage
Share of new users' sessions.
ym:ad:newUsers
number of new users.
ym:ad:oneDayBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions that occurred on different days.
ym:ad:oneVisitPerUserPercentage
Share of sessions by users with one session (user's first session).
ym:ad:over32VisitsPerUserPercentage
Share of sessions by users who have more than 32 sessions.
ym:ad:over54AgePercentage
Share of sessions by users aged 55+.
ym:ad:overMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions that occurred on different days.
ym:ad:overYearSinceFirstVisitPercentage
Share of sessions by users known for more than 365 days.
ym:ad:overYearUserRecencyPercentage
Share of sessions by users who returned to the site after more than 365 days.
ym:ad:pageDepth
Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.
ym:ad:pageviews
number of pageviews on the site in the reporting period.
ym:ad:paramsnumber.
number of times the session featured a session parameter.
ym:ad:percentNewVisitors
Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.
ym:ad:productBasketsPrice
Cost of products added to the shopping cart, total for all sessions.
ym:ad:productBasketsQuantity
number of product units added to the shopping cart, total for all sessions.
ym:ad:productBasketsRemoveUniq
number of users who removed at least one product from the shopping cart, total for all sessions.
ym:ad:productBasketsRemoveUserPercentage
The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.
ym:ad:productBasketsUniq
number of users who added at least one product to the shopping cart, total for all sessions.
ym:ad:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.
ym:ad:productBaskets<currency>ConvertedPrice
Cost of products added to shopping cart, total for all sessions.
ym:ad:productClicksUniq
number of users who clicked on at least one product.
ym:ad:productClicksUserPercentage
The ratio of the number of unique users who clicked on at least one product to the total number of users.
ym:ad:productClicks
number of clicks on products, total for all sessions.
ym:ad:productImpressionsUniq
number of users who viewed information about at least one product.
ym:ad:productImpressionsUserPercentage
The ratio of the number of unique users who viewed information about at least one product to the total number of users.
ym:ad:productImpressions
number of times pages with product information were viewed, total for all sessions.
ym:ad:productInListImpressionsUniq
number of users who viewed information in the list about at least one product.
ym:ad:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.
ym:ad:productInListImpressions
number of times a product in the list was viewed, total for all sessions.
ym:ad:productPurchasedPrice
Cost of all purchased products, total for all sessions.
ym:ad:productPurchasedQuantity
number of purchased product units, total for all sessions.
ym:ad:productPurchasedUniq
number of users who purchased at least one product, total for all sessions.
ym:ad:productPurchased<currency>ConvertedPrice
Cost of all purchased products, total for all sessions.
ym:ad:robotPercentage
Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:ad:robotVisits
Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:ad:sumGoalReachesAny
number of conversions for an arbitrary goal.
ym:ad:sumParams
Sum of session parameter values. Calculated if session parameter values are represented numerically.
ym:ad:thirdPartyCookieEnabledPercentage
Share of sessions and hits with enabled third-party cookies.
ym:ad:under18AgePercentage
Share of sessions by users younger than 18 years old.
ym:ad:upTo24AgePercentage
Share of sessions by users between 18 and 24 years old.
ym:ad:upTo31VisitsPerUserPercentage
Share of sessions by users with 8–31 sessions.
ym:ad:upTo34AgePercentage
Share of sessions by users between 25 and 34 years old.
ym:ad:upTo3VisitsPerUserPercentage
Share of sessions by users with 2–3 sessions.
ym:ad:upTo44AgePercentage
Share of sessions by users between 35 and 44 years old.
ym:ad:upTo54AgePercentage
Share of sessions by users between 45 and 54 years old.
ym:ad:upTo7VisitsPerUserPercentage
Share of sessions by users with 4–7 sessions.
ym:ad:upToDaySinceFirstVisitPercentage
Share of sessions by users known for less than 1 day.
ym:ad:upToDayUserRecencyPercentage
Share of sessions by users who returned to the site after 1 day.
ym:ad:upToMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than 1 day.
ym:ad:upToMonthSinceFirstVisitPercentage
Share of sessions by users known for 8–31 days.
ym:ad:upToMonthUserRecencyPercentage
Share of sessions by users who returned to the site after 8–31 days.
ym:ad:upToQuarterSinceFirstVisitPercentage
Share of sessions by users known for 32–90 days.
ym:ad:upToQuarterUserRecencyPercentage
Share of sessions by users who returned to the site after 32–90 days.
ym:ad:upToWeekBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than 1 day.
ym:ad:upToWeekSinceFirstVisitPercentage
Share of sessions by users known for 1–7 days.
ym:ad:upToWeekUserRecencyPercentage
Share of sessions by users who returned to the site after 2–7 days.
ym:ad:upToYearSinceFirstVisitPercentage
Share of sessions by users known for 91–365 days.
ym:ad:upToYearUserRecencyPercentage
Share of sessions by users who returned to the site after 91–365 days.
ym:ad:userRecencyDays
Average time elapsed since the penultimate session, in days.
ym:ad:usersPurchasePercentage
The ratio of the share of users who placed an order on the site to the total number of site visitors.
ym:ad:users
number of unique users.
ym:ad:visitsPerDay
Sessions per day.
ym:ad:visitsPerHour
Sessions per hour.
ym:ad:visitsPerMinute
Sessions per minute.
ym:ad:visits
Total number of sessions.
ym:ad:womanPercentage
Share of women.
ym:dl:blockedPercentage
Share of sessions with ad blockers.
ym:dl:cookieEnabledPercentage
Share of sessions and hits with enabled cookies.
ym:dl:downloads
number of downloads.
ym:dl:jsEnabledPercentage
Share of sessions and hits with JavaScript support.
ym:dl:mobilePercentage
Share of sessions and hits made with mobile devices.
ym:dl:pageviewsPerDay
Average page depth per day.
ym:dl:pageviewsPerHour
Average number of hits per hour.
ym:dl:pageviewsPerMinute
Average number of hits per minute.
ym:dl:thirdPartyCookieEnabledPercentage
Share of sessions and hits with enabled third-party cookies.
ym:dl:users
number of unique users.
ym:ep:avgEventParams
Average value of event parameter. Calculated if the event parameter value is represented numerically.
ym:ep:eventPageViews
number of views of the page where events occurred.
ym:ep:eventParamsnumber.
number of parameters passed within the event. For example: "{Param1:{Param2:{Param3:1}}}" is a single parameter, while "{Param1:{Param2:1,Param3:1}}" is two parameters, and "{Param1:1,Param2:2,Param3:3}" is three parameters.
ym:ep:eventsnumber.
number of events sent to Yandex Metrica (using the init, reachGoal, params, and other methods).
ym:ep:sumEventParams
Sum of event parameter values. Calculated if event parameter values are represented numerically.
ym:ev:GCLIDPercentage
Share of sessions with the GCLID tag.
ym:ev:affinityIndexInterests2
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:ev:affinityIndexInterests
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:ev:anyGoalConversionRate
Conversion rate by any goal.
ym:ev:avgDaysBetweenVisits
Average number of days between the user's sessions.
ym:ev:avgDaysSinceFirstVisit
Average time elapsed since the first session in days.
ym:ev:avgOriginalVisitDurationSeconds
Obsolete version of the ym:s:avgVisitDurationSeconds metric. Was used prior to the changes in the calculation algorithm.
ym:ev:avgParams
Average value of a session parameter. Calculated if the session parameter value is represented numerically.
ym:ev:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:ev:blockedPercentage
Share of sessions with ad blockers.
ym:ev:bounceRate
Share of sessions with only one pageview that lasted less than 15 seconds.
ym:ev:cdpOrdersAllOrders
All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.
ym:ev:cdpOrdersCancelled
Orders with the "Canceled" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersConversionIntoOrder
Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.
ym:ev:cdpOrdersConversionIntoPayment
Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersInProgress
Orders with the "In progress" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersOther
Orders with the "Other" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersPayed
Orders with the "Paid" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrdersSpam
Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica.
ym:ev:cdpOrders<currency>AverageCheque
The ratio of
ym:ev:cdpOrders<currency>Profit
Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.
ym:ev:cdpOrders<currency>Revenue
Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.
ym:ev:cookieEnabledPercentage
Share of sessions and hits with enabled cookies.
ym:ev:ePromotionClicksUniq
number of users who clicked at least one banner.
ym:ev:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner to the total number of users.
ym:ev:ePromotionClicks
number of clicks on the banner, total for all sessions.
ym:ev:ePromotionImpressionsUniq
number of users who viewed at least one banner.
ym:ev:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner to the total number of users.
ym:ev:ePromotionImpressions
number of banner views, total for all sessions.
ym:ev:ecommercePurchases
number of purchases.
ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase.
ym:ev:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session.
ym:ev:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:ev:expenseClicks
Clicks on ads.
ym:ev:expense<currency>CPC
Cost per click. A zero or dash indicates that clicks or expenses were not uploaded to Yandex Metrica.
ym:ev:expense<currency>EcommerceCPA
The cost of one purchase. How it's calculated: Expenses / number of purchases.
ym:ev:expense<currency>EcommerceCRR
Share of advertising expenses in the total revenue passed to Yandex Metrica as E-commerce data. How it's calculated: Expenses for the selected dimension / Total E-commerce revenue for the selected dimension.
ym:ev:expense<currency>EcommerceROI
Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it's calculated: (Total E-commerce revenue for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.
ym:ev:expense<currency>FavoriteGoalsCPA
The cost of one conversion for a favorite goal. How it's calculated: Expenses / Conversions for favorite goals.
ym:ev:expense<currency>FavoriteGoalsCRR
Cost revenue ratio for favorite goals. How it's calculated: Expenses for the selected dimension / Total value of favorite goals for the selected dimension.
ym:ev:expense<currency>FavoriteGoalsROI
Return on advertising investment for favorite goals. How it's calculated: (Total value of favorite goals for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.
ym:ev:expense<currency>FavoriteGoalsUserCPA
The cost of one user with a favorite goal. How it's calculated: Expenses / Users with favorite goals.
ym:ev:expense<currency>FavoriteGoalsVisitCPA
The cost of one session with a favorite goal. How it's calculated: Expenses / Sessions with favorite goals.
ym:ev:expenses<currency>
Advertising costs in the currency selected in the report, without VAT.
ym:ev:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals.
ym:ev:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:ev:favoriteGoalsReachesPerUser
Conversions for favorite goals per user.
ym:ev:favoriteGoalsReaches
Conversions for favorite goals.
ym:ev:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:ev:favoriteGoalsUsers
Users with favorite goals.
ym:ev:favoriteGoalsVisits
Sessions with favorite goals.
ym:ev:goal<goal_id>conversionRate
The number of conversions as a percentage of the total number of sessions.
ym:ev:goal<goal_id>converted<currency>Revenue
Revenue by goal.
ym:ev:goal<goal_id>expense<currency>CRR
Share of advertising expenses for the selected goal How it's calculated: Expenses for the selected dimension / Goal value for the selected dimension.
ym:ev:goal<goal_id>expense<currency>ROI
Return on investment into advertising based on the selected goal. How it's calculated: (Goal value for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.
ym:ev:goal<goal_id>expense<currency>ReachCPA
The cost of one conversion. How it's calculated: Expenses / Conversions.
ym:ev:goal<goal_id>expense<currency>UserCPA
The cost per converted user. How it's calculated: Expenses / Converted users.
ym:ev:goal<goal_id>expense<currency>VisitCPA
The cost per converted session. How it's calculated: Expenses / Converted sessions.
ym:ev:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:ev:goal<goal_id>reaches
number of conversions in all sessions.
ym:ev:goal<goal_id>userConversionRate
Share of converted sessions among the total number of unique users.
ym:ev:goal<goal_id>users
number of unique users that completed a goal.
ym:ev:goal<goal_id>visits
number of converted sessions.
ym:ev:jsEnabledPercentage
Share of sessions and hits with JavaScript support.
ym:ev:manPercentage
Share of men.
ym:ev:mobilePercentage
Share of sessions and hits made with mobile devices.
ym:ev:newUserVisitsPercentage
Share of new users' sessions.
ym:ev:newUsers
number of new users.
ym:ev:oneDayBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions that occurred on different days.
ym:ev:oneVisitPerUserPercentage
Share of sessions by users with one session (user's first session).
ym:ev:originalBounceRate
Obsolete version of the ym:s:bounceRate metric. Was used prior to the changes in the calculation algorithm.
ym:ev:originalPageDepth
Obsolete version of the ym:s:pageDepth metric. Was used prior to the changes in the calculation algorithm.
ym:ev:originalPageviews
Obsolete version of the ym:s:pageViews metric. Used prior to changes in the calculation algorithm.
ym:ev:over32VisitsPerUserPercentage
Share of sessions by users who have more than 32 sessions.
ym:ev:over54AgePercentage
Share of sessions by users aged 55+.
ym:ev:overMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions that occurred on different days.
ym:ev:overYearSinceFirstVisitPercentage
Share of sessions by users known for more than 365 days.
ym:ev:overYearUserRecencyPercentage
Share of sessions by users who returned to the site after more than 365 days.
ym:ev:pageDepth
Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.
ym:ev:pageviews
number of pageviews on the site in the reporting period.
ym:ev:paramsnumber.
number of times the session featured a session parameter.
ym:ev:percentNewVisitors
Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.
ym:ev:productBasketsPrice
Cost of products added to the shopping cart, total for all sessions.
ym:ev:productBasketsQuantity
number of product units added to the shopping cart, total for all sessions.
ym:ev:productBasketsRemoveUniq
number of users who removed at least one product from the shopping cart, total for all sessions.
ym:ev:productBasketsRemoveUserPercentage
The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.
ym:ev:productBasketsUniq
number of users who added at least one product to the shopping cart, total for all sessions.
ym:ev:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.
ym:ev:productBaskets<currency>ConvertedPrice
Cost of products added to shopping cart, total for all sessions.
ym:ev:productClicksUniq
number of users who clicked on at least one product.
ym:ev:productClicksUserPercentage
The ratio of the number of unique users who clicked on at least one product to the total number of users.
ym:ev:productClicks
number of clicks on products, total for all sessions.
ym:ev:productImpressionsUniq
number of users who viewed information about at least one product.
ym:ev:productImpressionsUserPercentage
The ratio of the number of unique users who viewed information about at least one product to the total number of users.
ym:ev:productImpressions
number of times pages with product information were viewed, total for all sessions.
ym:ev:productInListImpressionsUniq
number of users who viewed information in the list about at least one product.
ym:ev:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.
ym:ev:productInListImpressions
number of times a product in the list was viewed, total for all sessions.
ym:ev:productPurchasedPrice
Cost of all purchased products, total for all sessions.
ym:ev:productPurchasedQuantity
number of purchased product units, total for all sessions.
ym:ev:productPurchasedUniq
number of users who purchased at least one product, total for all sessions.
ym:ev:productPurchased<currency>ConvertedPrice
Cost of all purchased products, total for all sessions.
ym:ev:robotPercentage
Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:ev:robotVisits
Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:ev:sumGoalReachesAny
number of conversions for an arbitrary goal.
ym:ev:sumParams
Sum of session parameter values. Calculated if session parameter values are represented numerically.
ym:ev:thirdPartyCookieEnabledPercentage
Share of sessions and hits with enabled third-party cookies.
ym:ev:under18AgePercentage
Share of sessions by users younger than 18 years old.
ym:ev:upTo24AgePercentage
Share of sessions by users between 18 and 24 years old.
ym:ev:upTo31VisitsPerUserPercentage
Share of sessions by users with 8–31 sessions.
ym:ev:upTo34AgePercentage
Share of sessions by users between 25 and 34 years old.
ym:ev:upTo3VisitsPerUserPercentage
Share of sessions by users with 2–3 sessions.
ym:ev:upTo44AgePercentage
Share of sessions by users between 35 and 44 years old.
ym:ev:upTo54AgePercentage
Share of sessions by users between 45 and 54 years old.
ym:ev:upTo7VisitsPerUserPercentage
Share of sessions by users with 4–7 sessions.
ym:ev:upToDaySinceFirstVisitPercentage
Share of sessions by users known for less than 1 day.
ym:ev:upToDayUserRecencyPercentage
Share of sessions by users who returned to the site after 1 day.
ym:ev:upToMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than 1 day.
ym:ev:upToMonthSinceFirstVisitPercentage
Share of sessions by users known for 8–31 days.
ym:ev:upToMonthUserRecencyPercentage
Share of sessions by users who returned to the site after 8–31 days.
ym:ev:upToQuarterSinceFirstVisitPercentage
Share of sessions by users known for 32–90 days.
ym:ev:upToQuarterUserRecencyPercentage
Share of sessions by users who returned to the site after 32–90 days.
ym:ev:upToWeekBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than 1 day.
ym:ev:upToWeekSinceFirstVisitPercentage
Share of sessions by users known for 1–7 days.
ym:ev:upToWeekUserRecencyPercentage
Share of sessions by users who returned to the site after 2–7 days.
ym:ev:upToYearSinceFirstVisitPercentage
Share of sessions by users known for 91–365 days.
ym:ev:upToYearUserRecencyPercentage
Share of sessions by users who returned to the site after 91–365 days.
ym:ev:userRecencyDays
Average time elapsed since the penultimate session, in days.
ym:ev:usersPurchasePercentage
The ratio of the share of users who placed an order on the site to the total number of site visitors.
ym:ev:users
number of unique users.
ym:ev:visitsPerDay
Sessions per day.
ym:ev:visitsPerHour
Sessions per hour.
ym:ev:visitsPerMinute
Sessions per minute.
ym:ev:visits
Total number of sessions.
ym:ev:womanPercentage
Share of women.
ym:pv:blockedPercentage
Share of sessions with ad blockers.
ym:pv:cookieEnabledPercentage
Share of sessions and hits with enabled cookies.
ym:pv:jsEnabledPercentage
Share of sessions and hits with JavaScript support.
ym:pv:mobilePercentage
Share of sessions and hits made with mobile devices.
ym:pv:pageviewsPerDay
Average page depth per day.
ym:pv:pageviewsPerHour
Average number of hits per hour.
ym:pv:pageviewsPerMinute
Average number of hits per minute.
ym:pv:pageviews
number of pageviews on the site in the reporting period.
ym:pv:thirdPartyCookieEnabledPercentage
Share of sessions and hits with enabled third-party cookies.
ym:pv:users
number of unique users.
ym:s:GCLIDPercentage
Share of sessions with the GCLID tag.
ym:s:adfoxARPU
Average estimated advertising revenue per user.
ym:s:adfoxCPMV
Cost per mille viewable ads (cost of one thousand impressions). In rubles without VAT.
ym:s:adfoxClicks
number of clicks on ad banners.
ym:s:adfoxCountEvent10
Adfox, number of times event 10 occurred.
ym:s:adfoxCountEvent11
Adfox, number of times event 11 occurred.
ym:s:adfoxCountEvent12
Adfox, number of times event 12 occurred.
ym:s:adfoxCountEvent13
Adfox, number of times event 13 occurred.
ym:s:adfoxCountEvent14
Adfox, number of times event 14 occurred.
ym:s:adfoxCountEvent15
Adfox, number of times event 15 occurred.
ym:s:adfoxCountEvent16
Adfox, number of times event 16 occurred.
ym:s:adfoxCountEvent17
Adfox, number of times event 17 occurred.
ym:s:adfoxCountEvent18
Adfox, number of times event 18 occurred.
ym:s:adfoxCountEvent19
Adfox, number of times event 19 occurred.
ym:s:adfoxCountEvent1
Adfox, number of times event 1 occurred.
ym:s:adfoxCountEvent20
Adfox, number of times event 20 occurred.
ym:s:adfoxCountEvent21
Adfox, number of times event 21 occurred.
ym:s:adfoxCountEvent22
Adfox, number of times event 22 occurred.
ym:s:adfoxCountEvent23
Adfox, number of times event 23 occurred.
ym:s:adfoxCountEvent24
Adfox, number of times event 24 occurred.
ym:s:adfoxCountEvent25
Adfox, number of times event 25 occurred.
ym:s:adfoxCountEvent26
Adfox, number of times event 26 occurred.
ym:s:adfoxCountEvent27
Adfox, number of times event 27 occurred.
ym:s:adfoxCountEvent28
Adfox, number of times event 28 occurred.
ym:s:adfoxCountEvent29
Adfox, number of times event 29 occurred.
ym:s:adfoxCountEvent2
Adfox, number of times event 2 occurred.
ym:s:adfoxCountEvent30
Adfox, number of times event 30 occurred.
ym:s:adfoxCountEvent3
Adfox, number of times event 3 occurred.
ym:s:adfoxCountEvent4
Adfox, number of times event 4 occurred.
ym:s:adfoxCountEvent5
Adfox, number of times event 5 occurred.
ym:s:adfoxCountEvent6
Adfox, number of times event 6 occurred.
ym:s:adfoxCountEvent7
Adfox, number of times event 7 occurred.
ym:s:adfoxCountEvent8
Adfox, number of times event 8 occurred.
ym:s:adfoxCountEvent9
Adfox, number of times event 9 occurred.
ym:s:adfoxECPM
Effective cost per mille (cost of one thousand ad unit renderings). In rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions.
ym:s:adfoxPriceGoogle
Estimated cost of impressions for Google ad units.
ym:s:adfoxPriceHeaderBidding
Estimated revenue from header bidding.
ym:s:adfoxPricePerHit
Average revenue per pageview. In rubles without VAT.
ym:s:adfoxPricePerUser
Average revenue from displaying YAN ad units per user. In rubles without VAT.
ym:s:adfoxPricePerVisit
Average estimated revenue per session.
ym:s:adfoxPriceStrict
Estimated cost of impressions for ads published directly on the site.
ym:s:adfoxPriceYan
Total revenue from displaying YAN ad units. In rubles without VAT.
ym:s:adfoxPrice
Estimated total advertising revenue.
ym:s:adfoxRPM
Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT.
ym:s:adfoxRendersDefaultShare
Share of code requests that resulted in impressions of default banners. Default banners are displayed when there aren’t any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.
ym:s:adfoxRendersDefault
number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren’t any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.
ym:s:adfoxRendersPerHit
Average number of Adfox banners loaded (including YAN) per pageview.
ym:s:adfoxRendersPerUser
Average number of Adfox banners loaded (including YAN) per user.
ym:s:adfoxRendersPerVisit
Average number of Adfox banners loaded (including YAN) per session.
ym:s:adfoxRenders
Code requests that resulted in loading a banner.
ym:s:adfoxRequests
Requests for Adfox code from pages that received a response from the Adfox server: banner loads and default loads.
ym:s:adfoxShows
A banner impression registered by the system. The number of registered impressions may differ from the number of banner loads if the impression count method in this ad campaign was changed.
ym:s:adfoxVisibility
Share of viewable impressions in the total number of renderings. Renderings are requests for code to load a banner that are counted as impressions.
ym:s:affinityIndexInterests2
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:s:affinityIndexInterests
The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.
ym:s:anyGoalConversionRate
Conversion rate by any goal.
ym:s:avgDaysBetweenVisits
Average number of days between the user's sessions.
ym:s:avgDaysSinceFirstVisit
Average time elapsed since the first session in days.
ym:s:avgOriginalVisitDurationSeconds
Obsolete version of the ym:s:avgVisitDurationSeconds metric. Was used prior to the changes in the calculation algorithm.
ym:s:avgParams
Average value of a session parameter. Calculated if the session parameter value is represented numerically.
ym:s:avgPublisherArticleInvolvedTimeSeconds
Average time users who viewed articles spent on reading one article.
ym:s:avgUserParams
Average value of a user parameter. Calculated if the user parameter value is represented numerically.
ym:s:avgVisitDurationSeconds
Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.
ym:s:blockedPercentage
Share of sessions with ad blockers.
ym:s:bounceRate
Share of sessions with only one pageview that lasted less than 15 seconds.
ym:s:cdpOrdersAllOrders
All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.
ym:s:cdpOrdersCancelled
Orders with the "Canceled" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersConversionIntoOrder
Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.
ym:s:cdpOrdersConversionIntoPayment
Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersInProgress
Orders with the "In progress" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersOther
Orders with the "Other" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersPayed
Orders with the "Paid" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrdersSpam
Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica.
ym:s:cdpOrders<currency>AverageCheque
The ratio of
ym:s:cdpOrders<currency>Profit
Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.
ym:s:cdpOrders<currency>Revenue
Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.
ym:s:cookieEnabledPercentage
Share of sessions and hits with enabled cookies.
ym:s:crossDeviceUsers
number of unique users, taking into account all devices.
ym:s:ePromotionClicksUniq
number of users who clicked at least one banner.
ym:s:ePromotionClicksUserPercentage
The ratio of the number of unique users who clicked at least one banner to the total number of users.
ym:s:ePromotionClicks
number of clicks on the banner, total for all sessions.
ym:s:ePromotionImpressionsUniq
number of users who viewed at least one banner.
ym:s:ePromotionImpressionsUserPercentage
The ratio of the number of unique users who viewed at least one banner to the total number of users.
ym:s:ePromotionImpressions
number of banner views, total for all sessions.
ym:s:ecommercePurchases
number of purchases.
ym:s:ecommerce<currency>ConvertedRevenuePerPurchase
Average revenue from purchase.
ym:s:ecommerce<currency>ConvertedRevenuePerVisit
Average revenue per session.
ym:s:ecommerce<currency>ConvertedRevenue
Total revenue from all sessions.
ym:s:favoriteGoalsConversionRate
Share of converted sessions with favorite goals.
ym:s:favoriteGoalsConverted<currency>RevenuePerVisit
Average revenue per session across favorite goals.
ym:s:favoriteGoalsConverted<currency>Revenue
Calculated for all favorite goals.
ym:s:favoriteGoalsReachesPerUser
Conversions for favorite goals per user.
ym:s:favoriteGoalsReaches
Conversions for favorite goals.
ym:s:favoriteGoalsUserConversionRate
Share of users converted for favorite goals compared to the total number of unique users.
ym:s:favoriteGoalsUsers
Users with favorite goals.
ym:s:favoriteGoalsVisits
Sessions with favorite goals.
ym:s:goal<goal_id>conversionRate
The number of conversions as a percentage of the total number of sessions.
ym:s:goal<goal_id>converted<currency>Revenue
Revenue by goal.
ym:s:goal<goal_id>reachesPerUser
Average number of conversions per unique converted user.
ym:s:goal<goal_id>reaches
number of conversions in all sessions.
ym:s:goal<goal_id>userConversionRate
Share of converted sessions among the total number of unique users.
ym:s:goal<goal_id>users
number of unique users that completed a goal.
ym:s:goal<goal_id>visits
number of converted sessions.
ym:s:jsEnabledPercentage
Share of sessions and hits with JavaScript support.
ym:s:manPercentage
Share of men.
ym:s:mobilePercentage
Share of sessions and hits made with mobile devices.
ym:s:newUserVisitsPercentage
Share of new users' sessions.
ym:s:newUsers
number of new users.
ym:s:offlineCallDurationAvg
Average call duration.
ym:s:offlineCallHoldDurationTillAnswerAvg
Average waiting time.
ym:s:offlineCallHoldDurationTillMissAvg
Average time on hold before hanging up.
ym:s:offlineCallTalkDurationAvg
Average call time.
ym:s:offlineCall<currency>ConvertedRevenueAvg
Average call cost.
ym:s:offlineCall<currency>ConvertedRevenue
Total call cost.
ym:s:offlineCallsFirstTimeCallerPercentage
Percentage of first-time callers.
ym:s:offlineCallsFirstTimeCaller
number of first-time callers.
ym:s:offlineCallsMissedPercentage
Percentage of missed calls.
ym:s:offlineCallsMissed
number of missed calls.
ym:s:offlineCallsUniq
number of calls from unique phone numbers.
ym:s:offlineCalls
number of calls.
ym:s:offlineChatsMissedPercentage
Percentage of missed chats.
ym:s:offlineChatsMissed
number of missed chats.
ym:s:offlineChats
number of chats.
ym:s:oneDayBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions that occurred on different days.
ym:s:oneVisitPerUserPercentage
Share of sessions by users with one session (user's first session).
ym:s:originalBounceRate
Obsolete version of the ym:s:bounceRate metric. Was used prior to the changes in the calculation algorithm.
ym:s:originalPageDepth
Obsolete version of the ym:s:pageDepth metric. Was used prior to the changes in the calculation algorithm.
ym:s:originalPageviews
Obsolete version of the ym:s:pageViews metric. Used prior to changes in the calculation algorithm.
ym:s:over32VisitsPerUserPercentage
Share of sessions by users who have more than 32 sessions.
ym:s:over54AgePercentage
Share of sessions by users aged 55+.
ym:s:overMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions that occurred on different days.
ym:s:overYearSinceFirstVisitPercentage
Share of sessions by users known for more than 365 days.
ym:s:overYearUserRecencyPercentage
Share of sessions by users who returned to the site after more than 365 days.
ym:s:pageDepth
Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.
ym:s:pageviews
number of pageviews on the site in the reporting period.
ym:s:paramsnumber.
number of times the session featured a session parameter.
ym:s:percentNewVisitors
Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.
ym:s:productBasketsPrice
Cost of products added to the shopping cart, total for all sessions.
ym:s:productBasketsQuantity
number of product units added to the shopping cart, total for all sessions.
ym:s:productBasketsRemoveUniq
number of users who removed at least one product from the shopping cart, total for all sessions.
ym:s:productBasketsRemoveUserPercentage
The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.
ym:s:productBasketsUniq
number of users who added at least one product to the shopping cart, total for all sessions.
ym:s:productBasketsUserPercentage
The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.
ym:s:productBaskets<currency>ConvertedPrice
Cost of products added to shopping cart, total for all sessions.
ym:s:productClicksUniq
number of users who clicked on at least one product.
ym:s:productClicksUserPercentage
The ratio of the number of unique users who clicked on at least one product to the total number of users.
ym:s:productClicks
number of clicks on products, total for all sessions.
ym:s:productImpressionsUniq
number of users who viewed information about at least one product.
ym:s:productImpressionsUserPercentage
The ratio of the number of unique users who viewed information about at least one product to the total number of users.
ym:s:productImpressions
number of times pages with product information were viewed, total for all sessions.
ym:s:productInListImpressionsUniq
number of users who viewed information in the list about at least one product.
ym:s:productInListImpressionsUserPercentage
The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.
ym:s:productInListImpressions
number of times a product in the list was viewed, total for all sessions.
ym:s:productPurchasedPrice
Cost of all purchased products, total for all sessions.
ym:s:productPurchasedQuantity
number of purchased product units, total for all sessions.
ym:s:productPurchasedUniq
number of users who purchased at least one product, total for all sessions.
ym:s:productPurchased<currency>ConvertedPrice
Cost of all purchased products, total for all sessions.
ym:s:publisherArticleFullReadShare
Share of full article reads relative to articles with full scrolls. Read depth shows what percentage of users have scrolled through the content to the end and read it at a speed of no more than 60 characters per second.
ym:s:publisherArticleRecirculation
Share of users who navigated from this article to other site content.
ym:s:publisherArticleUsersRecircled
number of users who navigated from this article to other site content.
ym:s:publisherArticleViewsFullScrollShare
Share of views where users scrolled the article to the end.
ym:s:publisherMobileOrTabletViewsShare
Share of article views from mobile devices: phones and tablets.
ym:s:publisherMobileOrTabletViews
Article views from mobile devices: phones and tablets.
ym:s:publisherViewsFullRead
number of views where users read the article to the end.
ym:s:publisherViewsFullScroll
number of views where users scrolled the article to the end.
ym:s:publisherusers
All site users who viewed at least one article.
ym:s:publisherviewsPerDay
The ratio of the number of article views to the number of days in the selected period.
ym:s:publisherviewsPerHour
The ratio of the number of article views to the number of hours in the selected period.
ym:s:publisherviewsPerMinute
The ratio of the number of article views to the number of minutes in the selected period.
ym:s:publisherviews
Total article views. Each article view on a page counts.
ym:s:robotPercentage
Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:s:robotProPercentage
Share of robot sessions detected based on both on-site behavior and data from the Yandex Ads anti-fraud system.
ym:s:robotVisits
Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica can detect them.
ym:s:rwArticleCTR
The ratio of the number of clicks on an article to the number of impressions.
ym:s:rwArticleClicks
number of clicks on recommended articles.
ym:s:rwArticleShows
An impression is when an article in the widget is shown to the page user. An article impression is counted if at least 50% of the cell was in the user's viewport for at least 2 seconds.
ym:s:rwArticleVisibility
The ratio of the number of article impressions to renderings.
ym:s:rwCTR
The ratio of the number of clicks on the widget to the number of impressions. If a user opens several articles in the widget at once (for example, each article is opened in a new browser tab), all these clicks are taken into account in the widget CTR.
ym:s:rwClicksSum
number of clicks on recommended articles in the widget.
ym:s:rwShows
An impression is when a widget is shown to the page user. A widget impression is counted if at least one article was in the user's viewport for at least 2 seconds and in at least 50% of the cell.
ym:s:rwVisibility
The ratio of the number of widget impressions to renderings.
ym:s:sumGoalReachesAny
number of conversions for an arbitrary goal.
ym:s:sumParams
Sum of session parameter values. Calculated if session parameter values are represented numerically.
ym:s:sumPublisherArticleInvolvedTimeSeconds
Total time all site users spent reading the article (or articles) in the selected period.
ym:s:sumUserParams
Sum of user parameter values. Calculated if user parameter values are represented numerically.
ym:s:thirdPartyCookieEnabledPercentage
Share of sessions and hits with enabled third-party cookies.
ym:s:under18AgePercentage
Share of sessions by users younger than 18 years old.
ym:s:upTo24AgePercentage
Share of sessions by users between 18 and 24 years old.
ym:s:upTo31VisitsPerUserPercentage
Share of sessions by users with 8–31 sessions.
ym:s:upTo34AgePercentage
Share of sessions by users between 25 and 34 years old.
ym:s:upTo3VisitsPerUserPercentage
Share of sessions by users with 2–3 sessions.
ym:s:upTo44AgePercentage
Share of sessions by users between 35 and 44 years old.
ym:s:upTo54AgePercentage
Share of sessions by users between 45 and 54 years old.
ym:s:upTo7VisitsPerUserPercentage
Share of sessions by users with 4–7 sessions.
ym:s:upToDaySinceFirstVisitPercentage
Share of sessions by users known for less than 1 day.
ym:s:upToDayUserRecencyPercentage
Share of sessions by users who returned to the site after 1 day.
ym:s:upToMonthBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than 1 day.
ym:s:upToMonthSinceFirstVisitPercentage
Share of sessions by users known for 8–31 days.
ym:s:upToMonthUserRecencyPercentage
Share of sessions by users who returned to the site after 8–31 days.
ym:s:upToQuarterSinceFirstVisitPercentage
Share of sessions by users known for 32–90 days.
ym:s:upToQuarterUserRecencyPercentage
Share of sessions by users who returned to the site after 32–90 days.
ym:s:upToWeekBetweenVisitsPercentage
Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than 1 day.
ym:s:upToWeekSinceFirstVisitPercentage
Share of sessions by users known for 1–7 days.
ym:s:upToWeekUserRecencyPercentage
Share of sessions by users who returned to the site after 2–7 days.
ym:s:upToYearSinceFirstVisitPercentage
Share of sessions by users known for 91–365 days.
ym:s:upToYearUserRecencyPercentage
Share of sessions by users who returned to the site after 91–365 days.
ym:s:userParamsnumber.
number of times the session featured a user parameter.
ym:s:userRecencyDays
Average time elapsed since the penultimate session, in days.
ym:s:usersPurchasePercentage
The ratio of the share of users who placed an order on the site to the total number of site visitors.
ym:s:users
number of unique users.
ym:s:vacuumeventsPerUser
number of events on Yandex per user.
ym:s:vacuumevents
number of events on Yandex.
ym:s:vacuumusers
Users with target events.
ym:s:visitsPerDay
Sessions per day.
ym:s:visitsPerHour
Sessions per hour.
ym:s:visitsPerMinute
Sessions per minute.
ym:s:visits
Total number of sessions.
ym:s:womanPercentage
Share of women.
ym:s:yanARPU
The site's average revenue per user. In rubles without VAT.
ym:s:yanCPMV
Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT.
ym:s:yanECPM
Effective cost per mille (cost of one thousand ad unit renderings). In rubles without VAT.
ym:s:yanPartnerPrice
Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT.
ym:s:yanRPM
Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT.
ym:s:yanRendersPerHit
Average number of YAN ad unit renderings per pageview.
ym:s:yanRendersPerUser
Average number of YAN ad unit renderings per site user.
ym:s:yanRendersPerVisit
Average number of YAN ad unit renderings per site session.
ym:s:yanRenders
Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold).
ym:s:yanRequests
Ad code requests, such as requests to the Yandex RTB system.
ym:s:yanRevenuePerHit
Average revenue from displaying YAN ad units per pageview. In rubles without VAT.
ym:s:yanRevenuePerVisit
Average revenue from displaying YAN ad units per session. In rubles without VAT.
ym:s:yanShows
An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check.
ym:s:yanVisibility
The ratio of the number of impressions to the number of renderings.
ym:up:params
number of parameters.
ym:up:users
number of unique users.