YAN monetization

Yandex Metrica Name Description Type Filtering option Date added
ym:s:yanRequests Requests

Ad code requests, such as requests to the Yandex RTB system.

Built on the YAN set.

int yes 2018-03-20
ym:s:yanRenders Renderings

Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold).

Built on the YAN set.

int yes 2018-03-20
ym:s:yanShows Impressions

An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check.

Built on the YAN set.

int yes 2018-03-20
ym:s:yanPartnerPrice Estimated revenue

Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanCPMV CPMV

Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanECPM eCPM

Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRPM RPM

Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanVisibility Viewability rate

The ratio of the number of impressions to the number of renderings.

Built on the YAN set.

percents yes 2018-03-20
ym:s:yanARPU ARPU

The site's average revenue per user. In rubles without VAT.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRendersPerUser Renderings per user

Average number of YAN ad unit renderings per site user.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRevenuePerVisit Estimated revenue of the session

Average revenue from displaying YAN ad units per session. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRevenuePerHit Estimated revenue of the pageview

Average revenue from displaying YAN ad units per pageview. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRendersPerVisit Renderings per session

Average number of YAN ad unit renderings per site session.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRendersPerHit Renderings per pageview

Average number of YAN ad unit renderings per pageview.

Built on the YAN set.

double yes 2018-03-20
Yandex Metrica Name Description Type Filtering option Date added
ym:s:yanRequests Requests

Ad code requests, such as requests to the Yandex RTB system.

Built on the YAN set.

int yes 2018-03-20
ym:s:yanRenders Renderings

Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold).

Built on the YAN set.

int yes 2018-03-20
ym:s:yanShows Impressions

An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check.

Built on the YAN set.

int yes 2018-03-20
ym:s:yanPartnerPrice Estimated revenue

Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanCPMV CPMV

Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanECPM eCPM

Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRPM RPM

Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanVisibility Viewability rate

The ratio of the number of impressions to the number of renderings.

Built on the YAN set.

percents yes 2018-03-20
ym:s:yanARPU ARPU

The site's average revenue per user. In rubles without VAT.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRendersPerUser Renderings per user

Average number of YAN ad unit renderings per site user.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRevenuePerVisit Estimated revenue of the session

Average revenue from displaying YAN ad units per session. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRevenuePerHit Estimated revenue of the pageview

Average revenue from displaying YAN ad units per pageview. In rubles without VAT.

Built on the YAN set.

currency yes 2018-03-20
ym:s:yanRendersPerVisit Renderings per session

Average number of YAN ad unit renderings per site session.

Built on the YAN set.

double yes 2018-03-20
ym:s:yanRendersPerHit Renderings per pageview

Average number of YAN ad unit renderings per pageview.

Built on the YAN set.

double yes 2018-03-20