Basic metrics
| Metrica | Name | Description | Type | Filter option | Appearance date |
|---|---|---|---|---|---|
ym:ad:visits | Sessions | Total number of visits. | int | present | 2018-06-17 |
ym:ad:clicks | Clicks | Total number of clicks on the ad. | int | present | 2018-06-17 |
ym:ad:<currency>AdCost | Cost of clicks | Total cost of clicks from Yandex.Direct. | currency | present | 2018-06-17 |
ym:ad:<currency>AdCostPerVisit | Average cost of session | Average cost per click from Yandex.Direct. | currency | present | 2009-01-18 |
ym:ad:goal<goal_id><currency>CPA | Average cost of goal conversion | Cost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits. | currency | present | 2009-01-18 |
ym:ad:goal<goal_id><currency>AdCostPerVisit | Average cost of targeted visit | Average cost of a converted session from Yandex.Direct. | currency | present | 2009-01-18 |
| Metrica | Name | Description | Type | Filter option | Appearance date |
|---|---|---|---|---|---|
ym:ad:visits | Sessions | Total number of visits. | int | present | 2018-06-17 |
ym:ad:clicks | Clicks | Total number of clicks on the ad. | int | present | 2018-06-17 |
ym:ad:<currency>AdCost | Cost of clicks | Total cost of clicks from Yandex.Direct. | currency | present | 2018-06-17 |
ym:ad:<currency>AdCostPerVisit | Average cost of session | Average cost per click from Yandex.Direct. | currency | present | 2009-01-18 |
ym:ad:goal<goal_id><currency>CPA | Average cost of goal conversion | Cost Per Action: the quotient when the total click cost for paid visits is divided by the number of goals reached during visits. | currency | present | 2009-01-18 |
ym:ad:goal<goal_id><currency>AdCostPerVisit | Average cost of targeted visit | Average cost of a converted session from Yandex.Direct. | currency | present | 2009-01-18 |