Yandex Direct

Dimension Name Relations Detailed description Explanation Date added
ym:ad:<attribution>DirectOrder Yandex Direct campaign !., !=, =., ==

Yandex Direct ad campaign.

ym:ad:<attribution>DirectOrderName 2016-02-15
ym:ad:<attribution>DirectBannerGroup Ad group !., !=, <, <=, =., ==, >, >=

Yandex Direct ad group.

ym:ad:<attribution>DirectBannerGroupName 2016-02-15
ym:ad:<attribution>DirectBanner Yandex Direct ad !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >= ym:ad:<attribution>DirectBannerName 2016-02-15
ym:ad:<attribution>DirectPhraseOrCond Ad impression criteria !., !=, =., ==

Targeting criteria.

Criteria can be a keyword, or retargeting criteria.

ym:ad:<attribution>DirectPhraseOrCondName 2016-02-15
ym:ad:<attribution>DirectPlatformType Platform type !., !=, =., ==

Yandex Direct ad platform type.

ym:ad:<attribution>DirectPlatformTypeName 2016-02-15
ym:ad:<attribution>DirectPlatform Platform !., !=, =., ==

Yandex Direct ad platform.

ym:ad:<attribution>DirectPlatformName 2016-02-15
ym:ad:<attribution>DirectSearchPhrase Keyword (Yandex Direct) !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword associated with the last click on a Yandex Direct ad.

2016-02-15
ym:ad:<attribution>DirectConditionType Type of ad impression criteria !., !=, =., ==

Type of targeting criteria.

ym:ad:<attribution>DirectConditionTypeName 2016-02-15
ym:ad:<attribution>Currency Currency !., !=, =., ==

Currency set in Yandex Direct for the ad campaign.

ym:ad:<attribution>CurrencyName 2016-02-15
ym:ad:<attribution>DisplayCampaign Yandex Display order number !., !=, =., == 2015-08-26
Dimension Name Relations Detailed description Explanation Date added
ym:ad:<attribution>DirectOrder Yandex Direct campaign !., !=, =., ==

Yandex Direct ad campaign.

ym:ad:<attribution>DirectOrderName 2016-02-15
ym:ad:<attribution>DirectBannerGroup Ad group !., !=, <, <=, =., ==, >, >=

Yandex Direct ad group.

ym:ad:<attribution>DirectBannerGroupName 2016-02-15
ym:ad:<attribution>DirectBanner Yandex Direct ad !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >= ym:ad:<attribution>DirectBannerName 2016-02-15
ym:ad:<attribution>DirectPhraseOrCond Ad impression criteria !., !=, =., ==

Targeting criteria.

Criteria can be a keyword, or retargeting criteria.

ym:ad:<attribution>DirectPhraseOrCondName 2016-02-15
ym:ad:<attribution>DirectPlatformType Platform type !., !=, =., ==

Yandex Direct ad platform type.

ym:ad:<attribution>DirectPlatformTypeName 2016-02-15
ym:ad:<attribution>DirectPlatform Platform !., !=, =., ==

Yandex Direct ad platform.

ym:ad:<attribution>DirectPlatformName 2016-02-15
ym:ad:<attribution>DirectSearchPhrase Keyword (Yandex Direct) !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Keyword associated with the last click on a Yandex Direct ad.

2016-02-15
ym:ad:<attribution>DirectConditionType Type of ad impression criteria !., !=, =., ==

Type of targeting criteria.

ym:ad:<attribution>DirectConditionTypeName 2016-02-15
ym:ad:<attribution>Currency Currency !., !=, =., ==

Currency set in Yandex Direct for the ad campaign.

ym:ad:<attribution>CurrencyName 2016-02-15
ym:ad:<attribution>DisplayCampaign Yandex Display order number !., !=, =., == 2015-08-26