Yandex builds personalised content recommendation technology Zen into Yandex Browser on all platforms in 24 countries and 15 languages. Based on the latest developments in artificial intelligence research, Zen recommendation technology uses the company’s vast global web index to pick stories, images, videos and other content for each individual user and offer it them right in the new tab of Yandex Browser.

Yandex unveiled a new service for businesses advertising their products on the company’s websites, as well as websites in the Yandex Advertising Network, at its annual e-marketing conference Yac/m. The new service, Yandex.Audience, allows companies use their own customer information to segment audiences for hyper-targeted advertising, as well as target their ads to existing groups of customers to boost upselling campaigns, improve retention, and increase average spend.