Yandex.Direct API

December 2019
Targeting by user interests for Text & Image ads
19 December 2019, 15:54

Added targeting by user interests for Text & Image ads:

  • For a TEXT_AD_GROUP group, you can add an audience target with a retargeting list that has the AUDIENCE type and contains only audience segments based on short-term interests.
  • The response for the RetargetingLists.get method now includes the parameter ForTargetsInAdGroupTypes.

You can find more detailed information in the documentation.