Yandex.Direct API

Traffic volume and weighted CTR in statistics

8 August, 17:45

The Reports service now has fields that were previously only available in the Reports Wizard:

  • AvgTrafficVolume — Average volume of purchased traffic.
  • WeightedCtr — The adjusted click-through rate based on the volume of traffic for positions where ads are shown.
  • WeightedImpressions — Each impression is assigned a weight in proportion to the volume of traffic from the ad position.