Yandex.Direct API

More data in Reports: statistics for display campaigns

3 May, 18:52

The Reports service now returns statistics for:

  • Added the value CPM_BANNER_CAMPAIGN for the CampaignType field.
  • Added the new report type REACH_AND_FREQUENCY_PERFORMANCE_REPORT, which shows the new fields AvgCpm (average price per thousand impressions), AvgImpressionFrequency (average impression frequency per user) and ImpressionReach (impression reach: the number of unique users who were shown a banner).