Yandex.Direct API

API News: New Features

The BidModifiers service for managing bid adjustments is available in the API version 5.

Bid adjustment allows advertisers to raise or lower the bid when ads are displayed to a certain audience.


The CreateNewReport (Live) method has a new feature for getting user demographics (age group and gender) in the report: the age and gender indicators. Added the Age and Gender input parameters, аdded the clDemographics value for the GroupByColumns input parameter.