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Yandex serves ads that take user interests into account. User interests are determined by user behavior on Yandex and on Yandex Advertising Network participant sites. This keeps you from seeing useless and uninteresting ads. Please note that Yandex does not use user interest information when advertising goods and services of a personal nature (such as dating for adults, certain categories of medicine, and so on).
Yandex serves ads that take into account your current location and the places you visit. By doing this, we can show you ads for businesses near you — for example, the nearest cafe or a dry cleaner that's along your commute.
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