We do our best to serve ads that you will find interesting. If you do not wish to see ads displayed on the Yandex home page, you can turn them off.
Yandex serves ads that take user interests into account. User interests are determined by user behavior on Yandex and on Yandex Advertising Network participant sites. This keeps you from seeing useless and uninteresting ads. Please note that Yandex does not apply information about user interests when serving ads for goods and services that could be considered personal or intimate, such as healthcare or dating.
Yandex serves ads that take into account your current location and the places you visit. By doing this, we can show you ads for businesses near you — for example, the nearest cafe or a dry cleaner that's along your commute.
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