Keyword statistics
Keyword statistics is the previous version of Wordstat. You can use it to see how many people search for a keyword every month and discover search queries that are similar to a specific keyword. Enter a query (a word or phrase).
By default, statistics are shown for all regions and all device types. The Desktop cross section includes search queries from desktop computers and laptops, while the Mobile cross section includes those from phones and tablets. To view data on search queries from phones or tablets separately, you can select the Phones only or Tablets only cross sections accordingly.
The number next to each query is the predicted number of impressions per month that you can expect if you use this search term as a keyword. The system forecast is based on data from the 30-day period before statistics were updated. The system only counts data from the Yandex search results and doesn't include search terms entered by users in the Yandex Advertising Network search.
How to use the service
Let's say you are using Yandex Direct to advertise home repair services, and you want to add the keyword repair to your ad. Enter this keyword in the "Keyword statistics" window. As the left column shows, repair is a popular keyword (11 million impressions per month). But the keyword itself doesn't reflect what the consumers are looking for: repairing homes, cars, or phones.
To avoid showing ads for popular search queries that aren't related to your product or service, change the keyword repair to home repair in Yandex Direct. You can also use negative keywords to refine the keyword repair. If you add the negative keywords cars and phones, your ad won't be shown for the popular search queries car repair and phone repair.
In Keyword statistics, you can use additional operators.
Query history
To understand the evolution of user interest in your subject, go to the "Query history" tab. You can view data for the last two years grouped by month, along with a chart of user activity.
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