Operators

In Wordstat and Keyword statistics, you can use operators to refine a search query, keyword, or negative keyword. You can combine operators. Supported operators: !, +, " ", [], (), and |.

How operators work

The table below lists all available operators. It also shows examples of keywords and search queries that will or will not trigger your ads for which such operators are present.

Operator

What it does

Keyword example

When we show ads

!

Matches the form of the word (case, number, and tense).

buy a !dog

button-ok buy a dog
button-cancel buy dog food
button-cancel buy dogs

+

Matches stop words (auxiliary parts of speech, pronouns, and any other words that are not essential to the meaning).

work +from home

button-ok work from home
button-cancel work at home
button-cancel work home

" "

Matches the exact number of words. Ads are triggered by search queries that contain the keyword without any additional words.

"buy cars"

button-ok buy car
button-ok car buy
button-cancel buy red car

[]

Matches the order of words. This operator will match any grammatical forms and stop words found inside the brackets.

tickets [from london to paris]

button-ok tickets from london to paris
button-ok airline tickets from london to paris
button-cancel tickets from paris to london
button-cancel tickets london paris
button-cancel tickets from london to CDG paris

() and |

Groups words in complex search queries.

order (sushi|pizza)

button-ok order sushi
button-ok order pizza

For more examples, see Yandex Direct Help.

In Wordstat, the Regions and Top queries tabs support all operators. The Dynamics tab only supports the + operator.

In Keyword statistics, the By keyword and By region tabs support all operators, while the Query history tab only supports the + operator.

Previous
Keyword statistics
Next
Questions and answers