New partners
Yandex Advertising Network provides ad placement opportunities on sites, in mobile apps, and in video content. Before registering, please review the Rules of participation in the Yandex Advertising Network and requirements for placing ad units.
How to join the Yandex Advertising Network
Note
Once you register with the Yandex Advertising, your dashboard will display helpful tips to get you started with resource monetization. These include:
- Steps to get started with monetization.
- A widget to quickly switch to the current step.
- Links to useful materials.
You can monetize multiple resources at once, but the dashboard tips will differ for sites, apps, and Telegram channels — based on the primary resource you selected during registration.
Once monetization for your first resource is set up, the onboarding tips on your dashboard will be replaced with statistics widgets.
The procedure for becoming part of the Yandex Advertising Network varies based on the kind of resource you want to monetize:
Site
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Fill out the form. To learn more about what information you need to register, see Registration in the Yandex Advertising Network and adding resources.
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After registering, you'll see the Yandex Advertising Network interface. Add the site you want to monetize. Once you've done this, the site will be automatically submitted for moderation. The moderation process typically takes less than a day.
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Once your site passes moderation, you'll be able to create and place ad units. All the possible ways of embedding ads on your site are outlined in Ads on sites.
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Embed the ad code on your site.
Step-by-step instructions on how to start displaying ads on your resource are available in How to start displaying ads.
Mobile app
For step-by-step instructions on how to start displaying ads on your resource, see the “Ads in mobile apps” help page.
Video resource
Complete the following steps depending on whether you have a Yandex Advertising Network account:
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Fill out the form. To learn more about what information you need to register, see Registration in the Yandex Advertising Network and adding resources.
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Use this form to send a request to include your video resource. Make sure to include a link to your video resource in the request.
If your platform meets the video partner requirements outlined by the Yandex Advertising Network, your platform will be submitted for moderation. The moderation process usually doesn't take more than two days.
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Once your resource passes moderation, you'll see the Ads in videos section in the Yandex Advertising Network interface. You can use it to start creating ad units. All the possible ways of embedding ads are outlined in Ads in videos.
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Integrate the Yandex Video Ads SDK into your video platform.
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Use this form to send a request to include your video resource. Make sure to include a link to your video resource in the request.
If your platform meets the video partner requirements outlined by the Yandex Advertising Network, your platform will be submitted for moderation. The moderation process usually doesn't take more than two days.
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Once your resource passes moderation, you'll see the Ads in videos section in the Yandex Advertising Network interface. You can use it to start creating ad units. All the possible ways of embedding ads are outlined in Ads in videos.
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Integrate the Yandex Video Ads SDK into your video platform.
Before registering, make sure your resource complies with the video partner requirements outlined by the Yandex Advertising Network, which include:
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Resource traffic of at least 10,000 daily users in Russia.
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The video content placed on the resource must be:
- Legal and licensed.
- Unique and presented in a multimedia format.
- Consistent with the needs and interests of the site's target audience and relevant to the placement's content and topic.
Content that is generated from images, text, looped clips, or stock videos isn't considered video content.
For a full list of requirements, see the video placement requirements.
How to receive revenue
To receive revenue for displaying ads, you must specify your payment details in the Yandex Advertising Network interface and reach the payout threshold. The payout threshold depends on your country of residence. To learn more about payments, see How to receive revenue.
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