Working with campaigns, ads, and keywords

The app supports the following ad campaign types: «Text & Image Ads», «Ads for Mobile Apps», «Dynamic Ads», and «Display campaign».

How do I quickly find a campaign, ad or keyword?

On the screen with the list of campaigns, ads or keywords, enter what you are looking for in the search bar at the top of the screen.


If a group contains multiple ads, only the top ad displayed in the group's list of ads will participate in the search for ads in the campaign.

How do I show or hide campaigns?

On the Campaigns screen, tap and select the settings for which campaigns to display in the list:

  • types (for example, «Ads for Mobile Apps»),

  • status (for example, active or under moderation).

To only show important campaigns, enable the relevant option.

How do I sort campaigns?

On the Campaigns screen, tap Sort campaigns and select the campaign sorting method: by account balance, the date impressions began, or one of the metrics (such as average CPC).

How do I change a campaign's daily budget?

On the campaign screen, tap Change daily budget. Specify the budget amount and display mode, then tap Set.

How do I label campaigns as important?

On the campaign screen, tap Add to important. The campaign will be marked with a star in the list. Learn more about important campaigns in Yandex.Direct Help.

How do I add or change a keyword?

On the Campaigns screen, find a campaign and ad group and go to the Keywords tab. Tap Add keyword. Enter a keyword and tap Add.

You can change a keyword at any time. To do this, go to the keyword and tap Edit.

You can also go to