Pixel-based segments

You can create a segment based on a pixel. In the Segments tab, click the Create segment button and choose Based on Yandex dataYandex Audience pixel. Enter the name of the segment and choose the pixel.

Specify a period from 1 to 90 days. The segment will include anonymous IDs of the users who viewed promotion materials containing the pixel during the specified time. Additionally, you can specify how many times the user has to view promotion materials during the specified period.

For example, to select the users who viewed your media banner at least 3 times over the last 30 days, create the following segment:

At this point, the segment's status will be “Processing”. Processing may take up to 2 hours. If the audience reach is at least 100 anonymous IDs, the segment status changes to “Finished”. You can now use it to configure your ads.

Setting up ads in Yandex Direct

Still have questions?


Customer service specialists can advise you only on the ad campaigns linked to the login you are using to contact them. You can see your login in the upper-right corner of the screen. The specialist will get access to your data only when processing your request.


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