Segments based on your own data

Prepare a file with your own data. The file may contain CRM data about customers (emails and phone numbers) or mobile device IDs.

The file must have at least 100 data strings and meet the file requirements. If you have security concerns, the data in your file can be hashed (md5).

In the Segments tab, click Create segment and choose a suitable option from the Based on my data section, such as CRM data. Enter a name for the segment and select the file you've prepared. If the data in your file is hashed, check the box marked Hashed data. Please confirm you agree with the and accept the Data Processing Agreement. Click Create segment.

The segment you create will be assigned the “Processing” status. Processing can take up to two hours.

While processing, Yandex Audience will find matches between the data in your file and all of Yandex's accumulated data. Yandex Audience can use email addresses and mobile phone numbers to find data about users in Russia and the CIS, while mobile device IDs can provide information about users all over the world. For example, Yandex Audience can identify your client as a user of one of Yandex's services or as a visitor to a Yandex Advertising Network site based on their email address.

If the audience reach is at least 100 anonymous IDs, the segment status changes to “Finished”. You can now use it to configure your ads.

Setting up ads in Yandex Direct

Still have questions?


Customer service specialists can advise you only on the ad campaigns linked to the login you are using to contact them. You can see your login in the upper-right corner of the screen. The specialist will get access to your data only when processing your request.


You can reach us from 10:00 to 19:00 GMT +3 (Moscow time) at:

Moscow: +7 495 780-65-20

Russian regions: 8 800 234-24-80, ext. 9 (free within Russia)

Write a message