Segment based on your own data

Select the data you want to upload:

• CRM data: Email addresses and mobile phone numbers.

• Mobile device IDs: Mobile device IDFA/GAID.

File requirements: the file must include at least 100 data strings and meet the format. Use SHA-256 hashing to protect your data.

CRM data

Upload customer contact data from your CRM (email, phone, and other IDs) to create a segment in Yandex Audience.

The file must have at least 100 data strings and meet the file requirements.

How to create a segment

• Click Create segment → CRM data.
• Upload your file and name the segment.
• Select SHA-256 if the data is hashed.
• Accept the Yandex Audience Terms of Service and the Data Processing Agreement.
• Click Create segment and wait for the system to process it.

If coverage is at least 100 anonymous IDs, the segment status becomes Finished — you can then use it to set up your ads.

Mobile device IDs

Uploading mobile device IDs (IDFA/GAID) for ad targeting.

The file must have at least 100 data strings and meet the file requirements.

Attribution mode

• Cross-Device: The segment includes other devices associated with the uploaded ID and belonging to the same user.
• In‑Device: The segment includes only the uploaded devices, without expanding to other devices.

How to create a segment

• Click Create segment → Mobile device IDs.
• Upload the file with IDs and name the segment.
• Select Cross-Device or In-Device mode.
• Select SHA-256 if the data is hashed.
• Accept the Yandex Audience Terms of Service and the Data Processing Agreement.
• Click Create segment and wait for the system to process it.

If coverage is at least 100 anonymous IDs, the segment status becomes Finished — you can then use it to set up your ads.

Learn more

• Setting up ads in Yandex Direct

Still have questions?