Sending campaign statistics

Reports can be automatically emailed to your contractors (advertisers and agencies) and managers. You can configure the reporting schedule, grouping, and the campaign's statistical metrics over the course of its lifetime.

To start sending automatic reports:

1. When creating or editing a campaign, enable the option under Sending campaign information.

2. Set up the report sending frequency:

   • Every day: Send reports every day.
   • Every Monday (or any other day of the week): Send reports weekly on the chosen day.
   • Once a month, on the third day of the following month: Send reports monthly.

   For campaigns running for less than three years, reports cover the period from the start date up to and including the previous day. For campaigns running for more than three years, reports cover the three years prior to and including the previous day.

3. In the Email list field, enter the recipient's email address. To add multiple email addresses, press Enter and type another one. The maximum number of email addresses is 10. An address can have any email domain.

4. Set the report parameters:

   Standard

   Extended

   Report data will be grouped by:

   • Day.
   • Flight.
   • Banner.

   The following metrics will be exported to the report:

   • Banner ad responses
   • Impressions
   • Clicks
   • CTR

   You can choose how to group data in the report, including by:

   • Day.
   • Flight.
   • Banner.

   Select metrics to include in the report:

   • Banner ad responses
   • Impressions
   • Clicks
   • CTR
   • Viewable Ad Impression, Yandex
   • Impressions (renders)
   • Viewable Ad Impression
   • Unique CTR
   • Unique impressions
   • Unique clicks
   • Impression frequency
   • Average CPM
   • Revenue

   You can download and view sample reports:

   • Sample standard report
   • Sample extended report

Once you've finished setting up the parameters, an email will be sent to the specified email address requesting the recipient to confirm subscription to the newsletter. By confirming the request, the recipient gives their consent to receive reports with statistics from any Adfox partners.

They can unsubscribe from or resubscribe to the newsletter at any time. To unsubscribe, they need to follow the Unsubscribe link in any email: the first email with a confirmation request or subsequent ones with statistical reports.

In the campaign parameters, recipient email addresses will be highlighted in different colors:

• Grey: The recipient has not given their consent to the newsletter yet.
• Green: The recipient has given their consent to the newsletter.
• Red: The recipient has rejected receiving the newsletter.

Reports are sent according to the selected schedule after 9:00 Moscow time (UTC+3). Only the recipients who have given their consent to receive newsletters will receive them.

There will be no notifications of newsletter consent and report sending. You can see whether a contractor is subscribed to newsletters by the color of their email address in the campaign settings.

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