Banner Image
Description
Banner Image is a banner that displays an image with a link. The banner has convenient settings for placing and scaling the image in the banner. This means that the image occupies a width equal to the image width or less if the banner container is smaller than the image size. This template is convenient for adaptive sites.
You can use the following banner features in Adfox:
- 3 setting options for placing and scaling the image in the banner.
- Custom CSS styles for the banner container.
- You can upload high-resolution images to make the banner look nicer on mobile devices. For example, for a 240 × 400 banner, you need to upload a 480 × 800 image and set the width to 240 × 400 in the banner settings.
- You can add a non-clickable banner. To do this, leave the Transition URL parameter empty.
Image requirements
- Use high-resolution images. This substantially improves banner quality on mobile devices, though it reduces banner loading speed.
- We recommend that you reduce the image file size using a service like TinyPNG. This service works with both PNG and JPEG.
- Acceptable image formats: JPEG, JPG, WEBP, PNG, GIF.
- Maximum weight of a file: 300 KB.
Add a banner to Adfox
Note
You can add a Banner Image as a separate banner or as part of a carousel.
To add a Banner Image to a carousel:
- Create a master campaign with the Carousel profile.
- Select the Banner Image Slide [context] template for the Banner Image.
- Put the Banner Image and the carousel on the same placement.
To add a banner to Adfox, select the necessary banner type and the Banner Image [context] template.
Set the banner parameters:
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Parameter |
Description |
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Image |
Banner image. |
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Image ALT |
Alternative text that's shown before the banner image loads. |
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Target transmission parameter |
Specify how the link from the placeholder banner opens. Possible values are |
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Tracking pixel link |
By default, the Adfox |
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Transition URL |
Enter the link to the advertiser's site. For the click to work correctly, make sure that the link includes the protocol ( |
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Banner width (% or px) |
The banner width. |
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Banner height (px) |
The banner height. This is required if the Image position parameter has the |
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Image position (contain, cover, empty) |
Determines where the image is in the banner and how it's scaled. If you specify the Image position parameter and set Width in pixels, the banner size doesn't change when the window size is changed. This may be significant for mobile sites, because a horizontal scroll may appear if the banner size is larger than the window size. Available position options
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Name of the banner container class attribute |
A name (or multiple names separated by a space) for the |
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Styles for banner block |
Custom styles for the banner container in a single string. Except for the display style. For example, |
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Advertising label settings:
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In the Ad label list, select Note Adding the “Social ad” label doesn't automatically define the creative content as social ad. To label creative content as a social advertisement in the state register, select Social ads contract for the corresponding contract with the end advertiser. In the Domain field, specify the advertiser domain, and it will be added to the label: “Ad | example.com” or “Social ad | example.com” (only if you select |
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Show banner menu |
To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon The banner menu contains a link to the rules for using recommendation technologies. That is necessary to comply with paragraph 3, section 1, article 10.2-2 of Federal Law No. 149-FZ “On information, information technologies, and information protection”, dated July 27, 2006. Note If a banner is non-clickable (the Transition URL field is not filled in) and it is to be added to the ad register, be sure to show the banner menu. This is the only way to make the token available when serving the banner. |
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Advertising labeling |
The Advertising labeling section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically. |
will be displayed in the upper right corner of it. When a user clicks this icon, the advertiser information and the copy token button appear (if ad register is enabled for the banner and a third-party token is specified).