Adding websites to Yandex Zen

Attention. You cannot add an IDN-domain website to Yandex Zen.

Yandex Zen uses other websites for sources. Suggestion algorithms parse content taken from the source website and send it to the Yandex Zen feed. The feed consists of news, opinion pieces, videos, and blogposts.

When choosing content for the feed, factors like the content's subject matter and category, ad quality, and the website owner's current userbase are considered. All of this factors into the website's overall quality assessment. You can only apply for the feed once.

To add your website to Zen, send a request to In the subject line, write Adding site. Put a link to your website in the email body.

Attention. You must enable a Yandex.Metrica tag for the site.