Yandex Zen has particular standards when it comes to content quality and subject matter. Content that abides by our requirements will be placed in the Zen recommendations feed with no restrictions. Gross violations will lead to your content not being promoted, and your website may end up being blocked in the Zen feed.
Gambling implies games that include bets and a promise of future remuneration in the form of money or items (such as placing wagers or playing in an online casino). Such activities come with certain risks and may cause financial or emotional harm.
Content that solicits readers to partake in gambling or tries to engage them in such activities (whether directly or indirectly) is banned in Yandex Zen.
We don't want content creators to capitalize on tragic events as a means to bolster user engagement. Such content is only permitted on condition that there are substantial grounds for describing events in detail and proper context is provided. Not all users want to engage with content that can elicit strong negative emotions.
Deliberate misinformation includes impersonating another person, posting hoaxes, some types of clickbait headlines, etc.
If your content includes images and videos created by other people, please make an effort to credit the original creators if possible. If you're quoting someone else, please put the citation in quotation marks and indicate who the quote belongs to. Such content shouldn't make up the larger part or the entirety of your channel. Each publication must stand on its own and be beneficial to users as is.
We regularly check content for originality and review copyright infringement reports.
A product is considered banned if any acts involving it are prohibited or restricted by law (illegal drugs, psychoactive substances, weapons, explosives, and so on). A service is considered banned if providing it is prohibited or restricted by law (selling drugs, human trafficking, and so on).
Content with direct or indirect calls to action is banned in Yandex Zen.
Clickbait is a Yandex Zen publication card that betrays the readers' expectations.
Lotteries and promotional events include competitions, games, and other activities which require buying a certain product to participate (such as a lottery ticket). Such activities come with certain risks and may cause financial or emotional harm.
Content that solicits readers to partake in lotteries and promotional events or tries to engage them in such activities (whether directly or indirectly) is banned on Yandex Zen.
Content from the Medicine and pharmacy category is prohibited on Yandex Zen in the following cases:
it specifies dosages for medicine and pharmaceutical products
it encourages readers to use medical services or take pharmaceutical products without medical consultation
it details and sequences surgical procedures and medical treatment methods
it doesn't remind users about mandatory medical consultation
We don't want users to use Zen publications to break or circumvent law. Yandex Zen prohibits posting the following content:
Yandex Zen users have the right to express their opinion, even if it's an unpopular one. We ask users to respect each other and avoid using rude language and in comments, as it may offend others. Even if you disagree with someone or dislike them, this is no reason to resort to such inappropriate behavior.
Yandex Zen bans publications that explicitly promote sexual content and exploit interest in sex.
Information that's unrelated to the publication and is spread among users in an unsolicited manner is considered spam.
Products and services considered harmful to people's health include alcohol, tobacco products, heat-not-burn products, nicotine and nicotine-free e-cigarettes, and other products and activities related to alcohol and tobacco consumption.
Yandex Zen allows posting about such products and services for purely educational purposes provided the publication informs users of the dangers of smoking and excessive alcohol consumption.
Such content must not directly or indirectly arouse users' interest in such products (for example, by describing positive sensations associated with tobacco or alcohol consumption), or contain advertising materials, including native advertising.
These are any verbal or artistic means intended to promote hate speech, including negative statements and calls to discrimination and violence against people or groups of people based on a particular trait, such as:
Such content is strictly prohibited in Yandex Zen.
You can find all other requirements in the Yandex Zen Terms of Use.