Yandex.Zen is a personal recommendation service. Zen selects news, videoclips, images, blog posts, and other internet publications that may be of interest to a particular user. The service uses Yandex's global search index and AI technology.
Yandex.Zen helps users find new publications that cover topics they are interested in. Zen works by analyzing the contents and main topic of materials posted on the internet (including images and videoclips). It also analyzes user behavior (to determine, for example, what sites they visit and how they rate various internet publications). Based on these analyses, Zen puts together a recommendation feed tailored to that individual user. Users can tweak their recommendation feed using the More like this and Less like this buttons, or by subscribing to their favorite authors' channels.
Zen helps internet publications find their audience. Publications can either get posted automatically in recommendation feeds from the author's site, or an author can create content directly in Yandex.Zen. Any companies, internet publications, or independent authors can create their own channels in Yandex.Zen.
You can access the Zen feed:
- When you open a new tab in Yandex.Browser for desktop, iPhone, or Android smartphones and tablets
- When you use the mobile Yandex Launcher app
You can also view your recommendation feed on the Yandex.Zen site. Your recommendation feed will work better if Yandex.Zen is embedded in your browser though, since it is generated based on an analysis of your website history.