Yandex Zen and user data

When you use the Yandex Zen app, Yandex collects and sends data to its servers. Data is collected in accordance with the Privacy Policy and the License Agreement for Yandex Zen for Mobile Devices.

What data is sent by Yandex Zen

Type of dataReason(s) for sendingHow to disable data being sent
Unique identifiers for user and deviceUsed to collect data on user's personal preferences.

You cannot use the app without this data. You can only opt out of data collection by deleting the Yandex Zen app.

Statistics for viewing the Zen feed and content in it

  • Browsing history
  • Rating of content
  • Views, impressions, whether an article was read to completion, average reading time of articles
  • Usage frequency of feed, amount of time spent on the feed
  • Sources the user is interested in and blocked sources
Used to create personalized recommendations feed in connection with the user's preferences.
Advertisements from the Yandex Advertising Network and third-party advertising systems (DSP).Used to collect statistics about views and clicks on ads and on the advertiser's site.

The personalization of ads can be disabled in the device's system settings.

Location of smartphoneUsed to create the recommendations feed in connection with the user's geographic location.

Permission is required to search for your location using network or GPS.

The sending of location data can be disabled in your device's system settings.

Smartphone interface languageUsed to localize and customize the app interface.

Used for push notifications.

You cannot use the app without this data. You can only opt out of data collection by deleting the Yandex Zen app.

Font size

Screen orientation

Used to customize the app interface.
Device technical specifications (model, manufacturer, name and version of operating system, screen size)

Used to improve the quality of the app.

Used to customize the app interface.

Used for push notifications.

App crash reportsUsed to improve the quality of the app.

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