Ad blocking

Which ads are considered intrusive

The app filters out annoying ad formats, following the IAB Russia recommendations. IAB Russia sets criteria for high-quality advertising and partners in developing interactive advertising that reflects a user's interests.

  • Full-screen banners that appear immediately after the page loads. After a countdown, they can be closed by the user or close automatically.
  • Full-screen banners that appear after the user has been on the site for a certain amount of time. May be closed immediately or after a countdown.
  • Video ads with sound in the website content. Sound turns on automatically.

To learn more about the recommendations the browser uses to filter ads, see the presentation of the Industrial Committee of IAB Russia for improving advertising. Recommendations are based on a study of Russian user attitudes toward online advertising.

Which ads are considered offensive

  • Erotic and pornographic ads

    Banners with erotic or pornographic images or ads for "adult" websites. These ads are blocked on all websites except those where they match the website’s subject.

  • Aggressive and offensive ads

    Banners with graphic images of various disasters or survivors of violence, creepy characters from horror movies, worms and parasites, displays of various diseases and deformities, infected organs and ulcers and grossly obese people. Detailed drawings or close-up photos of private parts of the body or childbirth. Ads with messages about the death of celebrities or predicting the end of the world.

  • Intrusive and annoying ads

    Animated flash banners. Windows and tabs with ads that pop up when you tap on a video, a blank space on a page or when you try to close the ad.

  • Ads related to SMS fraud

    Banners that advertise websites related to SMS fraud. Banners faking messages from social media. Banners promising to award you lottery winnings, prizes for being the Nth visitor to a website, access to a declassified database of personal information (or the ability to delete your information from it), fortune telling, etc.

  • Suspicious banners

    Banners with bogus messages about your computer being infected or updates for installed programs; banners faking dialog boxes and other browser interface elements. Banners that promise money-making opportunities without explaining how. Suspicious ads offering treatment for diseases, rejuvenation and weight loss without indicating the medications, treatment method or clinic. Banners advertising celebrity diets, especially if they contain compromising images.

Report an ad

If you see an offensive or intrusive ad on a page, you can report it:

  1. Open any tab.
  2. To the right of the SmartBox, tap .
  3. Tap Ad blocking → Report ads.

The report about the ad will be sent to Yandex. If many similar complaints are submitted, the ad source may be blocked for all users.

Enable ads on a website

  1. Open any tab.
  2. To the right of the SmartBox, tap .
  3. Tap Ad blocking.
  4. Disable the Hide ads on this site option.