Ad blocking

The Yandex Start app filters out disruptive and intrusive ads on pages by default.
  1. What types of ads are considered intrusive
  2. What types of ads are considered disturbing
  3. Reporting ads
  4. Enable ads on the site

What types of ads are considered intrusive

The app filters out intrusive ads in accordance with the IAB Russia recommendations. The IAB Russia Association develops criteria for quality advertising on the runet and promotes the development of interactive advertising that is based on and interacts with users' interests.

  • Full-screen banners that appear immediately after the page loads. After a countdown, you can close it, or it closes automatically.
  • Full-screen banners that appear after you have been on the site for a certain amount of time. You may close it immediately or after a countdown.
  • Advertising videos with sound in the website content. Sound turns on automatically.

To learn more about the recommendations the browser uses to filter ads, see the presentation of the Industrial Committee of IAB Russia for improving advertising.

What types of ads are considered disturbing

  • Erotic and pornographic ads

    Banners with erotic content, pornographic images, or ads for adult websites. These ads are blocked on all websites except those where they match the resource’s topic.

  • Aggressive and offensive ads

    Banners with graphic images of disasters or survivors of violence, frightening characters from horror movies, worms and parasites, diseases and deformities, infected organs and ulcers, and morbidly obese people. Detailed drawings or close-up photos of private parts of the body or childbirth. Ads with messages about the death of celebrities or predicting the end of the world.

  • Intrusive and annoying ads

    Animated banners flashing at a high frequency. Windows and tabs with ads that appear when clicking a video or an empty space on the page, or when trying to close ads.

  • Ads related to SMS fraud

    Banners that advertise websites related to SMS fraud. Banners that imitate messages from social media. Banners promising lottery winnings, prizes for a milestone website visitor, access to a declassified database of personal information or the ability to delete your information from it, predictions, and so on.

  • Suspicious banners

    Banners that imitate messages about your computer being infected or updates for installed programs. Banners faking windows and other browser interface elements. Banners that promise money-making opportunities without explaining how. Suspicious ads offering treatment for diseases, rejuvenation, and weight loss without indicating the medications, treatment method, or clinic. Banners advertising celebrity diets, especially if they contain compromising images.

Reporting ads

If you see an intrusive or disturbing ad on the page, you can report it:

  1. Open any tab.
  2. To the right of the SmartBox, tap.
  3. Tap Ad blocking → Report ads.

The report about the ad will be sent to Yandex. If there are many similar complaints, the ad source may be blocked for all users.

Enable ads on the site

  1. Open any tab.
  2. To the right of the SmartBox, tap .
  3. Tap Ad blocking.
  4. Disable the Hide ads on this site option.