Video

    Example of minimal markup

    This table lists properties that need to be included for the videoclips to be indexed.

    Property Type Description
    url URL

    Link to videoclip

    name Text

    Video title.

    description Text

    Description of the video.

    duration Duration

    Video length

    isFamilyFriendly Boolean

    Char that indicates whether or not this video is appropriate for children:

    • true — if appropriate for children.
    • false — if the clip contains elements that either the law or the site's owner deems inappropriate for children.
    thumbnail ImageObject

    Description of image for preview.

    uploadDate Date

    Date the video was uploaded to site in ISO 8601 format.

    Example of minimal video description.

    <div itemscope itemtype="http://schema.org/VideoObject"> 
    <!--Indication of object type-->
        <a itemprop="url" href="http://mysite.com/view/306/">
        <h1 itemprop="name">What is Schema.org</h1></a>
        <p itemprop="description">Schema.org is a semantic markup standard for internet data that was released by Google, Bing and Yahoo! during the summer of 2011. The goals of semantic markup are to make the internet more intelligible and structured, and to make it easier for search systems and special programs to retrieve and process information so that it is clearly presented in search results.</p>
        <meta itemprop="duration" content="PT6M58S">
        <meta itemprop="isFamilyFriendly" content="true">
        <p>Upload date:<span itemprop="uploadDate">2013-06-05T00:00:00</span></p>
        <span itemprop="thumbnail" itemscope itemtype="http://schema.org/ImageObject"> 
        <img itemprop="contentUrl" src="http://mysite.com/images/preview/img1.jpg">
        <meta itemprop="width" content="250">
        <meta itemprop="height" content="120">
        </span>
    </div>

    Adding a player

    Note. Currently Yandex.Video has integrated players for the major hosting sites (those that have a base of at least 1000 videoclips).

    To make sure your player ends up in video search results, let the Yandex robot know about it using one of these methods:

    • Put the player on a separate page and enter the link to it in the embedUrl element.

      <link itemprop="embedUrl" content="//mysite.com/iframe/yacinema/123/">
    • Send the HTLML code to integrate your player, wrapping it in the embedHTML tag.

      <div itemprop="embedHTML"><iframe width="640" height="360" src="//mysite.com/123/?feature=player_detailpage" frameborder="0" allowfullscreen=></iframe></div>

    Use the feedback form to let us know when you enter the player information in the markup. We will test the player and inform you of the results.

    Additional markup

    The fields listed below are not mandatory, but including them will help with indexing your videoclips and will increase the odds that your videos will display in response to a relevant search query.

      Video format

      The following fields are supported:

      • height — videoclip height in pixels.

      • width — videoclip width in pixels.

      • bitrate — maximum bitrate in kilobits per second (kbps).

      • videoQuality — quality of video encoding.

        Supported values:

        • low — low quality (resolution lower than 360×640, bitrate below 717 kbps)

        • medium — average quality (resolution between 360×640 and 720×1280, bitrate from 717 kbps to 1 Mbps)

        • HD — HD quality (resolution between 720×1280 and 1080×1920, bitrate of 1-2 Mbps)

        • full HD — 1080 res quality (resolution higher than 1080×1920, bitrate above 2 Mbps).

      • contentSize — size of the video file in kilobytes.

      Video categories

      Video player parameters

      Supported characteristics:

      • embedUrl — iframe link to embed video player.

      • embedHTML— HTML code to embed video player.

        Enter this if you can't generate an iframe link for the embedURL field.

      • allowEmbed — indicates that the video can be displayed on the Yandex search results page.

        By default, a video can be played directly in the search results.

      • playerType — available codecs for this video format.

        If multiple codecs are available, they are comma-separated.

      • availablePlatform — the platform you can play the video on.

        Full list of possible platforms:

        • Desktop — indicates that the main PC platforms are supported (see list below).

        • Windows

        • Linux

        • OSX

        • Mobile — indicates that the main mobile platforms are supported (listed below)

        • iOS

        • Android

        • WindowsPhone

        • WindowsMobile

        • Symbian

        • Bada

        • BlackBerry

        • MeeGo

      Date format

      Date indicated in ISO 8601 format.

      Supported characteristics:

      • dateCreated — date videoclip was created.

      • datePublished — date videoclip was first published

      • dateModified — date changes were made to videoclip information on site.

      • expires — last date when video will be available.

        Used if, for example, rights to view the video are restricted to a time period.

      Markup example:

      <meta itemprop="dateCreated" content="2012-11-08">
      <meta itemprop="datePublished" content="2013-06-05">
      <meta itemprop="dateModified" content="2013-07-22"> 

      Statistics

      Supported characteristics:

      • interactionCount — counter for specific types of user interaction with the videoclip.

        You can enter the following counter types using the counterName:date format:

        • UserComments — number of comments

        • UserLikes — number of user "likes"

        • UserDislikes — number of user "dislikes"

        • UserViewsLastMonth — number of views in last month

        • UserViewsLastWeek — number of views in last week

        • UserViewsLastDay — number of views in last day

        • UserViews — total number of views

      • aggregateRating — overall rating based on users' reviews

        For a generalized rating, the following parameters may be specified:

        • worstRating — lowest rating value (1 by default)

        • bestRating — highest rating value (5 by default)

        • ratingValue — rating value

        • ratingCount — number of reviews that the rating is based on

      Markup example:

      <meta itemprop="interactionCount" content="UserComments:18" />
      <meta itemprop="interactionCount" content="UserLikes:152" />
      <meta itemprop="interactionCount" content="UserDislikes:3" />
      <meta itemprop="interactionCount" content="UserViewsLastMonth:25550" />
      <meta itemprop="interactionCount" content="UserViewsLastWeek:2544" />
      <meta itemprop="interactionCount" content="UserViewsLastDay:2154" />
      <meta itemprop="interactionCount" content="UserViews:2154587" />
      <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
        <meta itemprop="worstRating" content="1">
        <meta itemprop="bestRating" content="5">
        <meta itemprop="ratingValue" content="5">
        <meta itemprop="ratingCount" content="2545">
      </div>

      Viewing restrictions

      Supported characteristics:

      • allowCountries — list of countries where video is allowed to be shown along with age restriction. For example: RU (18+), US (16+), UK (12+).

        We recommend using this field if the video is only allowed to be shown in certain countries.

      • disallowCountries — list of countries where this video is restricted or not permitted for viewing.

        This field is used in cases when unrestricted viewing is permitted in the majority of countries.

        In cases where there are restrictions, enter the minimum audience age. For example: RU (18+), US (16+), UK (12+).

      Paid video access

      Supported characteristics:

      • offerType — type of video access.

        By default, the video is considered available free of charge and without registration. To correctly markup the type of video content access, include a link to the corresponding XML document in the page code. We recommend using the link tag for this:

        <link itemprop="offerType" href="https://webmaster.yandex.ru/vocabularies/Video/Subscription.xml"/>

        Supported types:

        • Free — The user can access the video without payment and without required registration on the website.

        • Buy — the user gets permanent access to a specific videoclip.

        • Rent — the user gets access to a specific video clip for a certain period of time.

        • Subscription — the user gets access to videoclips from a certain series for a given period of time.

      • offers — conditions for videoclip access.

      • price — price.

      • priceCurrency — price currency.

        Indicated using three-letter ISO 4217 format (for example, USD).

      • duration — period of subscription or rent of videoclip.

        Indicated using ISO 8601 format (for example, P1DT12H).

      Properties that Yandex.Video supports

      Note. Properties that are not included in the standard but supported in the Yandex extension are emboldened.
      Property Type Description
      Mandatory
      url URL

      Link to videoclip

      name Text

      Video title.

      description Text

      Description of the video.

      duration Duration

      Video length

      <meta itemprop="duration" content="PT6M58S">
      isFamilyFriendly Boolean

      Char that indicates whether or not this video is appropriate for children:

      • true — if appropriate for children.
      • false — if the clip contains elements that either the law or the site's owner deems inappropriate for children.
      thumbnail ImageObject

      Description of image for preview.

      uploadDate Date

      Date the video was uploaded to site in ISO 8601 format.

      Additional
      content_id Text

      Video ID, which must be unique for each video.

      If the same video is hosted on different pages, it must have the same ID in the markup of those pages. This way the robot can avoid indexing duplicates.

      author Person

      Username of user who uploaded clip to site.

      caption Text

      Subscription to video.

      contentUrl URL

      Address of webpage where the video is published.

      feedUrl URL

      Address of XML feed for this page.

      If there is an XML feed in the recommended format for the page, then you can enter just the object category and feed link using Schema.org.

      However, other fields may be filled in as well. If both the XML feed and filled-in Schema.org fields are available, preference is given to the feed. If the feed is unavailable for some reason, data will be taken from the micro markup.

      genre Text

      Here you can enter information about what broad type of video it is (humor, sports, music, etc.) and its genre (comedy, drama, rock, pop).

      license Text

      Type of license that the video is published under.

      image URL

      Official image for the video (for example, a movie poster or album cover).

      productionCompany Text or Organization

      Video production company.

      isOfficial Boolean

      Indicates the video is hosted on the official site or channel of the producer, performer, or copyright holder.

      To indicate that the video is official, add the isOfficial attribute with the value true. If this field is omitted, Yandex will consider the video unofficial.

      status Text or URL

      The current status of the video.

      The following statuses are available:

      • published — The video is published on the site and public.

      • private — The video is on the website, but access to it is restricted.

      • blocked — The video is blocked.

      • processing — The video has been uploaded and is being processed.

      • deleted — The video has been removed from the site.

      height Distance

      Video height in pixels.

      width Distance

      Width of video in pixels.

      bitrate Text

      Maximum bitrate in kilobits per second (kbps).

      videoQuality Text

      Quality of video encoding. Supported values:

      • low — low quality (resolution lower than 360×640, bitrate below 717 kbps)

      • medium — average quality (resolution between 360×640 and 720×1280, bitrate from 717 kbps to 1 Mbps)

      • HD — HD quality (resolution between 720×1280 and 1080×1920, bitrate of 1-2 Mbps)

      • full HD — 1080 res quality (resolution higher than 1080×1920, bitrate above 2 Mbps).

      contentSize Text

      Size of video in kilobytes.

      embedUrl URL

      Iframe link to embed video player.

      embedHTML Text

      HTML code for embedding the player to display the video. Enter this if you can't generate an iframe link for the embedURL field.

      allow_embed Boolean

      Indicates that the video can be displayed on the Yandex search results page. By default, a video can be played directly in the search results.

      playerType Text

      Available codecs for this video format. If multiple codecs are available, they are comma-separated.

      availablePlatform Text

      The platform that this video can be played on.

      Full list of supported values:
      • Desktop — indicates that the main PC platforms are supported (see list below).

      • Windows

      • Linux

      • OSX

      • Mobile — Indicates that the main mobile platforms are supported (listed below).

      • iOS

      • Android

      • WindowsPhone

      • WindowsMobile

      • Symbian

      • Bada

      • BlackBerry

      • MeeGo

      dateCreated Date

      Date the video was created.

      datePublished Date

      Date the videoclip was first published.

      dateModified Date

      Date changes were made to videoclip information on site.

      expires Date

      Last date when video will be available.

      Used if, for example, rights to view the video are restricted to a time period.

      interactionCount Text

      Counter for specific types of user interaction with the videoclip.

      For more information, see Statistics.

      aggregateRating AggregateRating

      Overall rating based on compilation of user reviews.

      For more information, see Statistics.

      allowCountries Text

      List of countries where video is allowed to be shown along with age restriction. For example: RU (18+), US (16+), UK (12+).

      We recommend using this field if the video is only allowed to be shown in certain countries.

      disallowCountries Text

      List of countries where showing this video is prohibited or restricted.

      This field is used in cases when unrestricted viewing is permitted in the majority of countries. In cases where there are restrictions, enter the minimum audience age. For example: RU (18+), US (16+), UK (12+).

      productionCountry Text

      Country of production.

      Written in ISO 3166-1 format.

      inLanguage Text

      Videoclip language.

      Language code is indicated using the ISO 639 format (for example, EN).

      dubbing Text

      Studio that dubbed video.

      offers Offer

      Conditions regulating videoclip access.

      price

      Price.

      priceCurrency Text

      Currency video price is listed in.

      Use the three-letter ISO 4217 format to indicate prices (for example, USD).

      offerType Text or URL

      Video access type.

      By default, the video is considered available free of charge and without registration. To correctly markup the type of video content access, include a link to the corresponding XML document in the page code. We recommend using the link tag for this:

      <link itemprop="offerType" href="https://webmaster.yandex.ru/vocabularies/Video/Subscription.xml"/>

      Supported types:

      • Free — The user can access the video without payment and without required registration on the website.

      • Buy — the user gets permanent access to a specific videoclip.

      • Rent — the user gets access to a specific video clip for a certain period of time.

      • Subscription — the user gets access to videoclips from a certain series for a given period of time.

      duration

      Length of videoclip subscription or rental period. Indicated using ISO 8601 format (for example, P1DT12H).

      Example of detailed video description.

      <div itemscope itemtype="http://schema.org/VideoObject">
      
      <!-- Main characteristics -->
          <link itemprop="url" href="http://mysite.com/view/308/">
          <meta itemprop="name" content="What is schema.org">
          <meta itemprop="description" content="Schema.org is a semantic markup standard for internet data that was released by Google, Bing and Yahoo! during the summer of 2011.
          The goals of semantic markup are to make the internet more intelligible and structured, and to make it easier for search systems and special programs to retrieve and process information so that it is clearly presented in search results .">
          <meta itemprop="duration" content="PT6M58S">
          <span itemprop="author" itemscope itemtype="http://schema.org/Person"></span>
          <meta itemprop="genre" content="education">
          <link itemprop="feedUrl" href="http://example.com/user111/view24/view24.xml"> 
          <meta itemprop="content_id" content="3543">   
          <meta itemprop="isFamilyFriendly" content="true">
          <meta itemprop="license" content="СС">
          <link itemprop="image" href="http://mysite.com/vi/xcL-oGPxgCg/maxresdefault.jpg">
          <meta itemprop="productionCompany" content="yandex">
          <meta itemprop="status" content="published">
      
      <!-- Dates -->
          <meta itemprop="uploadDate" content="2013-06-05T00:00:00">
          <meta itemprop="dateCreated" content="2012-11-08T00:00:00">
          <meta itemprop="dateModified" content="2013-06-05T00:00:00">
          <meta itemprop="datePublished" content="2013-06-05T00:00:00">    
      
      <!-- Images -->
          <span itemprop="thumbnail" itemscope itemtype="http://schema.org/ImageObject">
            <link itemprop="contentUrl" href="http://i1.ytimg.com/vi/xcL-oGPxgCg/maxresdefault.jpg">
            <meta itemprop="width" content="250">
            <meta itemprop="height" content="120">
          </span>
      
      <!-- Player -->
            <link itemprop="embedUrl" href="//mysite.com/iframe/yacinema/r5cia8fb8q.4708/">
            <div itemprop="embedHTML"><![CDATA[<iframe width="2133" height="1058"                
            src="//mysite.com/iframe/yacinema/123/" frameborder="0" allowfullscreen></iframe>]]></div>
            <meta itemprop="allowEmbed" content="true">
            <meta itemprop="playerType" content="Flash">
            <meta itemprop="width" content="1920">
            <meta itemprop="height" content="1080">
            <meta itemprop="videoQuality" content="full HD">
            <meta itemprop="bitrate" content="526">
            <meta itemprop="contentSize" content="526000">
            <meta itemprop="availablePlatform " content="Mobile">
      
      <!-- Regionality -->
            <meta itemprop="allowCountries" 
            content="RU (18+), US (16+), UK (12+), TR, AF (18+), AG (11+)">
            <meta itemprop="productionCountry" content="RU"> 
            <meta itemprop="inLanguage" content="RU"> 
            </span>
      
      <!-- Price -->
            <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
              <meta itemprop="price" content="15">
              <meta itemprop="priceCurrency" content="USD">
              <link itemprop="offerType"  
              href="https://webmaster.yandex.ru/vocabularies/Video/Subscription.xml">
              <meta itemprop="duration" content="P1DT12H">
            </span>
      
      <!-- Statistics -->
            <meta itemprop="interactionCount" content="UserComments:18"/>
            <meta itemprop="interactionCount" content="UserLikes:152"/>
            <meta itemprop="interactionCount" content="UserDislikes:3"/>
            <meta itemprop="interactionCount" content="UserViewsLastMonth:25550"/>
            <meta itemprop="interactionCount" content="UserViewsLastWeek:2544"/>
            <meta itemprop="interactionCount" content="UserViewsLastDay:2154"/>
            <meta itemprop="interactionCount" content="UserViews:2154587"/>
            <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
             <meta itemprop="worstRating" content="1">
             <meta itemprop="bestRating" content="5">
             <meta itemprop="ratingValue" content="5">
             <meta itemprop="ratingCount" content="2545">
            </div>
      </div>