How Yandex indexes sites
A site on search results page

Reviews of organizations

Follow schema.org/Review rules when marking up corresponding pages so the reviews on your website are recognized by the search robot.

Supported fields

The properties of the Review schema that are taken into account by Yandex are described below. The Schema.org data type that the property value should correspond to is indicated in parentheses.

Properties supported by Yandex but missing in the standard schema are in bold.

  • name (Text) — title of the review.

  • url (URL) — permanent link to the review. Mandatory attribute.

  • mobileUrl — permanent link to the mobile version of the review's page. If you are using the mobile version of the page with a list of reviews, provide a link to a specific review marked by an anchor. If the partner does not have a mobile version or the field is not provided , the full text of the review will appear in Yandex applications.

  • reviewsurl (URL) — URL of the page with other reviews of items of the same type. One review may include several reviewsurl elements for comparative reviews or for different groups of reviews. For example, a restaurant review may include two different reviewsurl elements: one link can forward to a list of all reviews about this restaurant, and the other to a list of reviews about all restaurants available on the website.

    Pages with addresses listed in reviewsurl fields can get improved snippets in the search results.

  • reviewBody (Text) — full text of the review.

  • datePublished (Date) — publication date of the review.

  • dateVisited (Date) — date of the visit to the organization for which the review was created.

  • author (Person) — details of the review author.

    • name (Text) — name of the author.

    • officialWebPage (URL) — the author's official website.

    • url (URL) — link to the author's page on the website where the review was published.

  • pro (Text) — brief description of the organization's strengths. We recommend that you mark every individual plus with the pro property:

      <li itemprop="pro">Light spacious interior.</li>
      <li itemprop="pro">Lush interiors.</li>
  • contra (Text) — brief description of the organization's weaknesses. We recommend that you mark every individual minus with the contra property:

      <li itemprop="contra">Dirty, not spacious.</li>
      <li itemprop="contra">Wine quality not up to par.</li>
  • reviewRating (Rating) — the rating given by the review author to the organization.

    • ratingValue (Text) — value of the rating.

    • worstRating (Number or Text) — the minimum value of the rating. If no value is provided, the minimum rating is assumed to be 1.

    • bestRating (Number или Text) — the maximum value of the rating. If no value is provided, the maximum rating is assumed to be 5.

  • tag (Rating) — the rating of an individual feature of the organization. It should be rated similarly to the general rating in the rating field. The rated feature should be specified in ratingTarget.

    • ratingValue (Text) — numeric value of the rating.

    • ratingTarget (Text or URL) — the rated feature of the organization. To correctly mark the rating of a feature, include a link to the corresponding XML document in the page code. We recommend using the <link> tag for this:

      <link itemprop="ratingTarget" href="https://webmaster.yandex.ru/vocabularies/ReviewBusiness/Location.xml"/>

      Supported features of organizations (with a link to the corresponding XML document included in the name of each feature):

      For example, the rating of a restaurant's location can be marked up as follows:

      <p itemprop="tag" itemscope itemtype="http://schema.org/Rating">
        <link itemprop="ratingTarget" href="https://webmaster.yandex.ru/vocabularies/ReviewBusiness/Location.xml">
        Quite hard to reach, the restaurant's location is rated
        <span itemprop="ratingValue">2</span> out of <span itemprop="bestRating">5</span>
    • worstRating (Number or Text) — the minimum value of the rating. If no value is provided, the minimum rating is assumed to be equal to that of the reviewRating property.

    • bestRating (Number или Text) — the maximum value of the rating. If no value is provided, the maximum rating is assumed to be equal to that of the reviewRating property.

  • itemReviewed (Organization or Place) — description of the reviewed organization.

    The organization type can be indicated in the itemtype attribute.

    In the sample markup, the organization type is a hotel:

    <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Hotel">
    • name (Text) — name of the organization.

    • address (PostalAddress) — the mailing address of the organization.

      • addressCountry (Country) — country, for example, Russia. A standard two-letter code can also be entered.

      • addressLocality (Text) — town (for example, Moscow).

      • streetAddress (Text) — the address within the specified town (for example, 16 Lva Tolstogo Str.).

      • addressRegion (Text) — region, for example, Moscow Oblast.

      • postalCode (Text) — zip code, for example, 119021.

    • officialWebPage (URL) — the organization's official website.

    • url (URL) — a link to the organization's page on the website which has published the review.

    • email (Text) — the organization's contact email address.

    • geo (GeoCoordinates) — the organization's geographic coordinates.

    • telephone (Text) — the organization's phone number.

    • openingHours (Duration) — the organization's opening hours. Specified in ISO 8601 format. First list the business days of the week followed by the opening hours on these days.

      • days are shortened to two letters: Mo, Tu, We, Th, Fr, Sa, Su;

      • time is shown in the 24-hour format. For example, 15:00;

      • sample markup:

        <time itemprop="openingHours" datetime="Tu,Th 16:00−20:00">On Tuesday and Thursday from 4 pm to 8 pm</time>

      • If the company works 24 hours a day, 7 days a week, it can be shown as follows:

        <time itemprop="openingHours" datetime="Mo-Su">Monday to Sunday, round the clock</time>

    • photograph (Photograph) — photo of the premises or building.

    • image (URL) — a link to the organization's logo.

Sample markups

<div itemscope itemtype="http://schema.org/Review">
  <h2 itemprop="name"><a href="http://example.com/review?10231" itemprop="url">Russian cuisine away from home</a></h2>
  <div>Review written by <span itemprop="author" itemscope itemtype="http://schema.org/Person">
    <span itemprop="name">
      <a itemprop="url" href="http://example.com/users/vasya">Joe Blow</a>
    <meta itemprop="datePublished" content="2012-07-15" />
    July 15, 2012.
  <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    <meta itemprop="worstRating" content="0"/>
    <p>Rating: <span itemprop="ratingValue">9</span> out of <span itemprop="bestRating">10</span>.</p>
  <div itemprop="pro">Free parking, great kids' room, and honest waitstaff.</div>
  <div itemprop="contra">Non-smoking room was too noisy.</div>
  <div itemprop="reviewBody">
    <p>Filled orders pretty quickly and drinks showed up at table right away.
    Solid service, but dishes were dirty.</p>
    <p>I'd recommend the Russian traditional dishes, especially the soups.</p>
  <div>Author visited this location on <meta itemprop="dateVisited" content="2012-07-10">July 10, 2012.</div>
  <div>Rating of restaurant characteristics:
      <li itemprop="tag" itemscope itemtype="http://schema.org/Rating">
        <link itemprop="ratingTarget" href="https://webmaster.yandex.ru/vocabularies/ReviewBusiness/Cuisine.xml">
        Cuisine: <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span>;
      <li itemprop="tag" itemscope itemtype="http://schema.org/Rating">
        <link itemprop="ratingTarget" href="https://webmaster.yandex.ru/vocabularies/ReviewBusiness/Hall.xml">
        Atmosphere: <span itemprop="ratingValue">3</span> out of <span itemprop="bestRating">5</span>;
  <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Hotel">
    <h3>Restaurant information</h3>
    <p>Name: <span itemprop="name">Zagranica</span></p>
    <p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">Address:
      <span itemprop="addressLocality">Moscow</span>, <span itemprop="streetAddress">7 Tverskaya Street</span>.
    <p>Telephone: <span itemprop="telephone">123-45-12</span>.</p>
    <p>Restaurant website: <a itemprop="url" href="http://zagranica.ru">http://zagranica.ru</a></p>
    <p>Administrator's email address:
      <a itemprop="email" href="mailto:hostess@zagranica.ru">hostess@zagranica.ru</a>
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