Other creative content

Information on creative content provided on your website can be used in snippets for Yandex search results. Mark the corresponding pages so your data is recognized by the search robot by using the schema found at CreativeWork or one of its subtypes.

The title, author and a short description are marked:

The title, genre, and a short description are marked:

Supported markup types and schema fields

Special snippets are shown for pages where one of the following markup types is primary:


The properties of the CreativeWork schema taken into account by Yandex are described below. The Schema.org data type to which property settings should correspond is indicated in parentheses:

  • name or headline (Text) — name or title of the item. If both properties are indicated, the title is taken from name;
  • author (Text, Organization or Person) — author of the item (this can be a person or an organization). If the Organization or Person data types are used, data for the author property is taken from the name property;
  • genre (Text) — item genre;
  • description or articleBody (Text) — short description (mandatory). If both properties are specified in the document simultaneously, the snippet will contain the description from the articleBody property. Recommended volume is 50-150 characters.

Examples of markup

In this example, the author is indicated using the Text data type.

<div itemscope itemtype="http://schema.org/Painting">
    <h1 itemprop="name">Portrait of Garcia Lorca</h1>
    <img src="http://uploads8.wikipaintings.org/images/salvador-dali/portrait-of-garcia-lorca.jpg!Blog.jpg" alt="Portrait of Garcia Lorca - Salvador Dali"
title="Portrait of Garcia Lorca - Salvador Dali" />
    <a href="/es/salvador-dali" itemprop="author">Salvador Dali</a>
    <span itemprop="genre">Portrait</span>
    <span itemprop="description">Portrait of Federico Garcia Lorca painted at the Café de Oriente. Madrid. (Paper, ink. 1924)</span>

In this example the author is indicated using the Person data type.

For a special CreativeWork snippet the name value is pulled and no others are taken into account.

<div itemscope itemtype="http://schema.org/NewsArticle">
   <meta itemprop="genre" content="Life">
   <h1 itemprop="headline">Record-breaking temperature in Moscow</h1>
   <div itemprop="author" itemscope itemtype="http://schema.org/Person">
       <span itemprop="name">Ivan Ivanov</span>
       <span itemprop="jobTitle">Special Correspondent</span>
   <div itemprop="description">
      <p>On Wednesday, 6 November, the temperature in Moscow broke the record set in 1922. The air temperature was 12.1 °C, according to RIA Novosti, in turn quoting a source at the Fobos Center.</p>

Checking markups

You can check your markups using the validator.