Other creative content

Information on creative content provided on your site can be used in snippets for Yandex search results. Mark up the corresponding pages using the CreativeWork schema or its subtypes so that the data is recognized by the search robot.

Title, author and summary are marked:

Title, genre and summary are marked:

Supported markup types and schema fields

Special snippets are shown for pages where one of the following markup types is primary:

CreativeWork

Below are the properties of theCreativeWork schema that are recognized by Yandex.

Property Type Description Required
description or articleBody Text Short summary of creative work. If a document has both properties, the snippet contains the summary from the articleBody property. Recommended volume is 50-150 characters. Yes
name or headline Text Name or title of the work. If a document has both properties, the snippet contains the title from the articleBody property. No
author Text, Organization or Person The author of the work (person or organization). If the Organization or Person data types are used, data for the author property is taken from the name property. If the markup contains multiple author properties, the snippet contains the property that is listed first. No
genre Text Genre of the work. No
Property Type Description Required
description or articleBody Text Short summary of creative work. If a document has both properties, the snippet contains the summary from the articleBody property. Recommended volume is 50-150 characters. Yes
name or headline Text Name or title of the work. If a document has both properties, the snippet contains the title from the articleBody property. No
author Text, Organization or Person The author of the work (person or organization). If the Organization or Person data types are used, data for the author property is taken from the name property. If the markup contains multiple author properties, the snippet contains the property that is listed first. No
genre Text Genre of the work. No

Examples of markup

In this example the author is denoted using the Text data type.

<div itemscope itemtype="http://schema.org/Painting">
    <h1 itemprop="name">Portrait of Garcia Lorca</h1>
    <img src="http://uploads8.wikipaintings.org/images/salvador-dali/portrait-of-garcia-lorca.jpg!Blog.jpg" alt="The Portrait of Federico García Lorca - Salvador Dali"
title="The Portrait of Federico García Lorca - Salvador Dali" />
    <a href="/es/salvador-dali" itemprop="author">Salvador Dali</a>
    <span itemprop="genre">Portrait</span>
    <span itemprop="description">The Portrait of Federico García Lorca made in the Café de Oriente. Madrid. (Paper, ink. 1924)</span>
</div>

In this example the author is indicated using the Person data type.

For the special CreativeWork snippet the name value is used and no other fields are taken into account.

<div itemscope itemtype="http://schema.org/NewsArticle">
   <meta itemprop="genre" content="Lifestyle">
   <h1 itemprop="headline">Temperature in Moscow breaks record set in 1922</h1>
   <div itemprop="author" itemscope itemtype="http://schema.org/Person">
       <span itemprop="name">Ivan Ivanov</span>
       <span itemprop="jobTitle">Special Correspondent</span>
   </div>
   <div itemprop="description">
      <p>On Wednesday, November 6, the temperature in Moscow broke the record set in 1922. The air temperature was 12.1 °C, according to RIA Novosti, in turn quoting a source at the Fobos Center.</p>
   </div>
</div>

You can check the markup with the validator.

Tell us what your question is about so we can direct you to the right specialist:

How often is markup generated?
There was no suitable markup
Error in the structured data validator
Other questions about the partner program or markup

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.