Other creative content

Information on creative content provided on your site can be used in snippets for Yandex search results. Mark up the corresponding pages using the CreativeWork schema or its subtypes so that the data is recognized by the search robot.

Title, author and summary are marked:

Title, genre and summary are marked:

Supported markup types and schema fields

Special snippets are shown for pages where one of the following markup types is primary:

CreativeWork

Below are the properties of theCreativeWork schema that are recognized by Yandex.

PropertyTypeDescriptionRequired
description or articleBodyTextShort summary of creative work. If a document has both properties, the snippet contains the summary from the articleBody property. Recommended volume is 50-150 characters.Yes
name or headlineTextName or title of the work. If a document has both properties, the snippet contains the title from the articleBody property.No
authorText, Organization or PersonThe author of the work (person or organization). If the Organization or Person data types are used, data for the author property is taken from the name property. If the markup contains multiple author properties, the snippet contains the property that is listed first.No
genreTextGenre of the work.No

Examples of markup

In this example the author is denoted using the Text data type.

<div itemscope itemtype="http://schema.org/Painting">
    <h1 itemprop="name">Portrait of Garcia Lorca</h1>
    <img src="http://uploads8.wikipaintings.org/images/salvador-dali/portrait-of-garcia-lorca.jpg!Blog.jpg" alt="Portrait of Garcia Lorca - Salvador Dali"
title="Portrait of Garcia Lorca - Salvador Dali" />
    <a href="/es/salvador-dali" itemprop="author">Salvador Dali</a>
    <span itemprop="genre">Portrait</span>
    <span itemprop="description">Portrait of Federico Garcia Lorca in the Café de Oriente. Madrid. (Paper, ink. 1924)</span>
</div>

In this example the author is indicated using the Person data type.

For the special CreativeWork snippet the name value is used and no other fields are taken into account.

<div itemscope itemtype="http://schema.org/NewsArticle">
   <meta itemprop="genre" content="Lifestyle">
   <h1 itemprop="headline">Temperature in Moscow breaks record set in 1922</h1>
   <div itemprop="author" itemscope itemtype="http://schema.org/Person">
       <span itemprop="name">Ivan Ivanov</span>
       <span itemprop="jobTitle">Special Correspondent</span>
   </div>
   <div itemprop="description">
      <p>On Wednesday, November 6, the temperature in Moscow broke the record set in 1922. Air temperature was 12.1 degrees Celsius, according to RIA News citing a source in Phobos Center.</p>
   </div>
</div>

You can check the markup with the validator.