Which sites get badges in search results

Badges give users additional information about the site and make search navigation more intuitive.

Badges are assigned based on user behavior data and can indicate user satisfaction and trust in the site. Each badge has specific requirements to be met by the site. For example, sites with high traffic and a loyal audience get the “Popular site” badge.

For sites that have at least one badge, Yandex search results may show an icon next to the site address. A special algorithm determines whether to show an icon and which icon to show if the site has more than one badge.

How to view all the site's badges.

Learn about how badges are assigned and when icons are shown.

The following badges and icons can be assigned:

Official site according to Yandex Business Directory data

Official auto.ru dealer

Organization listed in the registry of the Central Bank of the Russian Federation

Yandex service

Popular site

Users' choice

Also, the icon can be displayed for navigation response or verified profile.

Official site according to Yandex Business Directory data

A site receives this badge if it is the official site of a public authority according to the Yandex Business Directory.

Official auto.ru dealer

A site receives this badge if the organization has the status of an official auto.ru dealer.

Organization listed in the registry of the Central Bank of the Russian Federation

A site receives this badge if it is listed in the state registry of microfinance organizations of the Central Bank of the Russian Federation or the registry of participants of the insurance market.

Yandex service

A site receives this badge if it is a Yandex service.

Users' choice

This badge is assigned to sites with high user engagement and loyalty according to Yandex data.

Navigation response

This icon is displayed when there is a high level of confidence that this site matches user expectations for this search query. Examples are the Wikipedia website for a [Wikipedia] search, or vk.com for the [Vkontakte] search query. Such queries are called navigation queries.

Verified profile

This icon can be displayed if the page matches a verified social media profile of a person or organization, based on data from social networks.

How badges are assigned and displayed

  1. Automatic algorithms are used to set badges for sites and display relevant icons in search results.
  2. These algorithms view all resources as equal.
  3. The input data and results of the algorithms are updated regularly. Yandex does not comment on these changes and does not guarantee badges to certain sites or display of icons in search results.
  4. Yandex reserves the right to change algorithms at any time without notice.
  5. The ranking algorithm depends on multiple factors, focusing on finding the page that best matches a specific search query. A specific page on a site might be most relevant to the query, even if the site doesn't have any badges.