A snippet is a block of information about a web page shown in search results. The snippet includes the title and description of the page, and may also contain additional information about the site.

Snippets give users a general idea of the page content or provide the information they are looking for without visiting the site. The snippet may show:

Here is an example of a home page snippet:

Example of a snippet for an internal page of a website:

Displaying the site title and description in search results

In most cases, the page title and description in search results are displayed based on:
  • Page content:
  • Additional sources:
    • Yandex.Catalog
    • Yandex.Market
    • Texts of links to the page from other sites.
The page description in search results is chosen to be as informative and relevant to the search query as possible.

How to remove the description from a snippet

Data source How to remove
Yandex.Catalog Add the robots meta tag with the noyaca value to the HTML code of your pages.
Text on your website page Disable text indexing using the noindex element.
Link on your website page Disable link indexing by setting the rel attribute to nofollow.

Date display in a snippet

The publication date is shown if it is relevant for the user: e.g., for news or blog posts. Seeing the date helps the user quickly decide whether to open a page or not.

There are different ways to identify the date. For example, Yandex.News can be used to determine the page date.

Yandex also gets dates by parsing the page URL. The date in a URL might match a specific pattern, such as /yyyy/mm/dd/ or /yyyy-mm-dd/.

If you have a news feed on your site and you want our algorithms to identify the dates of your news stories, configure your URL to explicitly contain the date (for example, as specified above). The search robot will extract the dates while indexing the pages. No further action is required on your part.