Sitelinks are shortcuts to important information on your site.
For example, the most frequently visited (i.e. most popular) pages on a store's website are usually the ones with location and directions and product pricing. The average user is not particularly interested in colorful copy describing the company's mission statement, history, and founders. The direct links to popular website pages shown in Yandex search results are what we call sitelinks.
Sitelinks let users go directly to a desired page inside the site. This saves users time and internet traffic. In many cases, a user goes to a site but can't quickly find the page with the right information because of the heavy design or complex structure of the site. Sitelinks help users find what they need.
Additionally, sitelinks supplement the snippet and title to provide a fuller picture of the site's content, main sections, and features.
In order for the robot analyzing your site to correctly identify the most important sections and pages, make sure that:
The main sections and pages can be accessed from the home page.
Navigation on the site is well-planned and logical.
Page names are short, clear, and accurately reflect the content.
Image links have an alt attribute that reflects their purpose.
Text in the <title> tag matches both the name for key pages (such as the page title in the <h1> tag) and the text of links pointing to this page.
For example, if your company has a contact page and you want to make sure the robot processes it correctly, follow these guidelines:
The page must have a “Contacts” heading on it.
The link to this page from the home page or internal site pages must have the text “Contacts”.
Well-designed sites with logical structures and thoughtful navigation don't require any special changes or additions.
Sitelinks can be shown in search results for either the site's home page or internal pages. In order for sitelinks to appear, the following conditions must be met:
The page has sitelinks defined for it.
The page is one of the top three most relevant search results.
The page isn't infected with a virus at this time.
Sitelinks are usually placed in a single line beneath the document title. The maximum length of the line is 70 characters. It shows only the link texts that fit within this limit when combined. The links in the line are separated by a distance of four spaces.
By default, the order of sitelinks is automatic. You can use the Yandex.Webmaster service to change the priority of links and use the 70 characters more efficiently.
If a user is most likely looking for a specific site (such as https://yandex.ru for the query [yandex]), search results might show sitelinks for this site arranged in two columns. In this case, up to six sitelinks appear.
If the search engine robot gets a 404 error when following a sitelink, this link is excluded from search results.