Sitelinks
Sitelinks make your site's snippet more informative by helping users find important information faster.
Conditions for creating sitelinks
Sitelinks are generated automatically by the Yandex robot. The robot determines the most visited sections of the site and generates sitelinks under the following conditions:
- The main sections and pages can be accessed from the home page.
- Short and clear page names accurately reflect their content.
- Sections and subsections are shown in the menu.
- Image links have the alt attribute that reflects their purpose.
The title element content matches the page title (marked with the h1 element) and the text of internal links that lead to this page.
For example, the site has a page with contact information. To make sure the robot handles it correctly, the following conditions must be met:
- Specify the “Company name” — “Contacts” or simply “Contacts” in the title element of this page.
The “Contacts” heading inside the page is marked with the h1 element.
The text of links leading to this section from the home page and other site pages should be “Contacts”.
Displaying sitelinks
Sitelinks can be shown for the site's home page and internal pages. Sitelinks can be displayed as:
- Lines
-
- Descriptions
-
To display a particular type, the following conditions must be met:
| Condition | Sitelinks displayed as lines | Sitelinks with descriptions | Note |
|---|---|---|---|
| Sitelinks are generated. |  | | Check this in the section in Yandex.Webmaster. |
| The page isn't infected with a virus at the moment. | | | Check for notifications in Security and violations. |
| The page is in the Top 3 Yandex search results. | | — | |
| The page is ranked first in the search results. | | — | |
| The algorithms should consider the page and its sitelinks the most relevant response to the search query. | | — | |
| Search results are viewed on a mobile device. | | — |
| Condition | Sitelinks displayed as lines | Sitelinks with descriptions | Note |
|---|---|---|---|
| Sitelinks are generated. | | | Check this in the section in Yandex.Webmaster. |
| The page isn't infected with a virus at the moment. | | | Check for notifications in Security and violations. |
| The page is in the Top 3 Yandex search results. | | — | |
| The page is ranked first in the search results. | | — | |
| The algorithms should consider the page and its sitelinks the most relevant response to the search query. | | — | |
| Search results are viewed on a mobile device. | | — |
By default, the order of displaying sitelinks is selected automatically. You can change it in Yandex.Webmaster.
Why are sitelinks no longer displayed?
When crawling the site again, the robot can remove a sitelink for the following reasons:
- It has found a more suitable page for the sitelink.
- Your site structure has changed.
- The site no longer meets the Conditions for creating sitelinks.
